- Developed and executed a comprehensive brand strategy for a prominent U.S. retailer, positioning the brand as a champion of women’s self-expression; resulted in integrated campaign initiatives across digital, social, and in-store platforms.- Initiated and led the launch of a groundbreaking $1M+ grant program for national retailer, providing financial assistance to 200+ women nationwide.- Negotiated strategic partnerships with NGOs, experts, influencers, and media to bolster credibility and advance clients’ impact agendas.

- Crafted strategy for Mercedes-Benz Cars’ purpose, positioning the company as a responsible leader and sustainable innovator and creating the platform for the company’s decarbonization commitment. - Oversaw the launch and implementation of Mercedes-Benz Cars’ employee engagement initiative, uniting the brand's global workforce of 170,000+ employees under one purpose. - Managed a complex strategy to integrate three leading fashion brands (Coach, Kate Spade, Stuart Weitzman) under one conglomerate’s purpose, preserving each brand’s unique essence.- Facilitated interactive workshops with senior executives (CEO, CHRO, CMO) to identify business opportunities and address market challenges.

- Spearheaded the establishment of firm’s first overseas office in Berlin as part of 4-person delegation, driving business growth and brand recognition in the European market while overseeing recruitment and training efforts.- Authored thought leadership content emphasizing the value of purpose and narrative storytelling in fostering organizational compliance.

Developed Purpose and brand narrative strategy for clients including Mercedes-Benz Cars, Stanley Black and Decker, and NCR

Served as interim senior producer and director for a daily news program for the largest NPR member station in Georgia

Selected as NPR Next Generation Fellowship; act as a resource for newsdesks and newsmagazines