Marketing• Oversee lead generation efforts through various channels such as digital marketing (SEO, PPC), events, social media and content marketing• Grew the brand from an unknown startup to one that is of a thought leader in the industry. Key contributor in growing the business and shaping the brand experience• Launched collaborations with brands such as Ali Baba, HDB, IKEA, OCBC, National Library Board etc to promote brand awareness and increase market share• Developed branding and marketing campaigns with more than 100 over clients ranging from content collaboration to events• Created automated marketing messages in customer's lifecycle to grow customer value and conversionProduct Development• Handle product roadmap planning and UI/UX discussions to support business objectives and enhance user experience for the website and mobile app• Implement strategies to optimize conversion rates across the marketing funnel, from lead acquisition to customer conversion

Campaign Management• Initiate promotional and advertising campaigns and event marketing to drive customer loyalty, new account acquisition and fund sales• Liaise with external agencies on improving SEO, digital marketing campaigns and above-the-line marketing activitiesSocial Content Creation• Handle all social media campaigns and content creation to drive social engagementProduct Marketing• Drive site’s improvement via UI and UX updates on prominent landing web pages to improveconversion and encourage deeper browsing• Analyse investors’ web behaviour, patterns and buying trends to send targeted marketingmessages

• Manage insurance policies information and preparation of monthly credit advices, commissions and production reports.• Insurance research and comparison