Mengi Chen Email and Phone Number

Regional marketing strategy & budget:Devised annual/monthly marketing plans for 16 dealerships in multiple cities, while in charge of the distribution and management of an annual marketing budget worth ¥30-50 Million.Digital marketing & media communication: Developed yearly advertising plans for the southern region, covering conventional and digital media.Superintended dealerships in terms of online and offline advertising by differentiating advertising outputs based on the nuanced significance of different cities, and augmented advertising efficiency by urging dealerships to improve the quality of follow-up analysis.Presided over marketing areas regarding KOL/KOC, covering 16 vertical local We-Media outlets, vertical media forums, and UGC.Supervised dealerships on We-Media operation, establishing a marketing array where dealerships saw improvement in their digital marketing ability and efficiency.Oversaw the design and management of POSM for new products in local dealership showrooms.Marketing activity planning & execution:Responsible for the planning, execution and resource coordination of over 10 brand promotion and consumer-soliciting activities annually, reaching over 3,000 consumers in new model launch events, test-drives and group-buying events, etc.Guided 16 dealerships on carrying out over 20 CRM initiatives each year, including road trips, car owner club events, and delivering ceremony.Superintended the overall planning, coordination, budgeting, dealership incentives and project accounting of 4 major auto shows and 50 shopping mall exhibitions every year in the region.Tailored and spearheaded 10 crossover co-branding campaigns based on the nature of different products with various brands and institutions from numerous industries, such as education, real estate, and equestrian competition. .Took charge of organizing regional and divisional business meetings, and administered the reception work regarding major auto shows and meetings.

Responsible for analyzing the division’s monthly business policies, drafting and issuing work notice, and monitoring follow-up actions after issuing sales related documents.Arranged semiannual dealer conference of southern region and divisional meetings as organizer and liaison.

Established annual manpower plan for 4 offices containing 60 staffs, and assisted in recruitment and employee performance appraisal.Participated in annual/monthly budget planning, budget application, and reimbursement processing, and financial analysis.Performed tasks concerning premises lease, office decoration, business reception, fixed assets management and work space environment improvement for 4 offices of the division.Shouldered the responsibility to communicate with the headquarters on human resource, finance, administration, etc., while in charge of divisional annual party and team building activities.