Oversaw the planning, execution, and budget management of marketing projects for multiple clients, with an approximate $8.5 million in annual revenue. The specifics are as they are:I. CSR Annual Events - incorporated modifications to the event content in light of the pandemic. Orchestrated concurrent online transmissions of in-person events across multiple platforms, including industry-academia interviews, charity markets, and concerts. "Future, Please Answer" lifestyle curation and an online integrated, immersive touring musical, "Hello! Calling Teammates," was unveiled in conjunction with the theme of Long-Term Care Services. Produced more than 8.77 million online and over 220 media exposures, achieving a 24% growth rate and a substantial profit increase of approximately 300% compared to the previous year's endeavor.II. Digital and Video Marketing - Utilized segmented topics and online media promotion on platforms like Facebook and YouTube, bringing together 170 representatives from industry, academia, artists, and 35 companies. Created 35 video communications and achieved the above results through interactive games on Line@.

Responsible for the Chairman and General Manager's schedule arrangements, project tracking, and collaborative tasks:I. Schedule and Task Management - Organized meetings, recorded proceedings, and executed delegated tasks. Planned and communicated administrative affairs.II. Project Control and Organizational Collaboration - Coordinated communication across departments and assisted in advancing various projects (approximately 30 projects covering multiple industries and government tenders). Involved in producing relevant reports, collected and analyzed information for reporting, and assisted in corporate training.III. Public Relations and Event Affairs - Oversaw the preparation of executive resumes and presentation materials. Negotiated collaborations with different industries managed and delegated responsibilities for external events.

Responsible for overseeing the architect's industry-academia activities, media relations, and various assigned tasks:I.Schedule Coordination and VIP Reception - Arranged public relations schedules, guided industry professionals on visits, organized VIP reception parties, and planned and executed holiday gift-giving.II.Public Relations and Media Affairs - Managed speaking engagements, media coverage, and external marketing platforms.III.Industry-Academia Related Projects - Managed the recruitment and project affairs of the 2019 Student Summer Internship Program (including domestic and international universities), workshops for young architects (tailored for fourth-grade elementary students), and negotiations for collaborative off-campus courses with universities.

Developed marketing plans, renovated brand image, strengthened product advantages, and consistently built brand affinity to assist in product sales. Successfully accumulated over 6,500 new members and 20,000 fans, effectively driving various marketing tools in multiple languages and aiding in corporate and member recruitment promotions: I.Social Media Platform Management, Promotion Compilation, and Audio-Visual Planning - Managed official website/APP, created official fan pages (in Chinese, English, Indonesian, Thai), YouTube channel, ISSUU e-books, and internal publications (Easecox Elite in 5 languages distributed in 7 countries). Compiled product catalogs (physical and digital versions), various promotional materials, and related audio-visual planning. Accumulated over 1.11 million online exposures and a total viewing time of 43 million minutes.II.Marketing Event Execution - Planned, promoted, and executed online and offline events, including international product launches, dealer recognition conferences, charity events, and member recruitment activities.III.Miscellaneous Responsibilities - Updated office layouts in various countries, designed and managed corporate CI promotional materials, handled customer complaints, and conducted competitor analysis and market information research.

Focused on customer retention and relationship management for 6 million contract users then. Responsibilities included user analysis, handling customer complaints, monitoring competitors' activities, and conducting market research. Planned direct marketing or channel strategies to maintain customer loyalty and reduce churn rate (Churn Saving).

Responsible for media purchasing and advertising strategy, including utilizing various outdoor and audio-visual promotional tools.I. China Life Insurance - China Life Insurance has developed a media promotion strategy and a new CI planning placement for investment-type insurance policies.II. First Bank -A 40,000-cardholder recruitment event for the First Bank-UUOne Leisure Joint Card, endorsed by the Golden Melody Awards' newest artist, Lu Guangcheng.

Responsible for analyzing and resolving potential problems while managing channel marketing, business incentive activities, and customer phone calls.

I. Marketing Planning - In charge of media promotion strategies and international exhibitions (e.g., Computex), marketing planning is accountable for multinational seminars and conferences. Successfully orchestrated correspondence among international departments and collaborators to generate extensive media coverage and favorable promotional outcomes.II. Other - Oversaw the production and distribution of newsletters, the upkeep of the company website, the embellishment of the office, and the development of CI design materials.

Issue management, product promotion, event organization, and execution were among the public relations services rendered. Advised the media, partners, and collaborators with a positive and compact rapport. Prolonged clientele included Dell Computer, Cypress Semiconductor, Sun MicroElectronics, and Agere Systems. Led the expansion celebration ceremony of Corning Display Glass' Nankang Furnace Plant in Taiwan and participated in significant events, including the "10th Anniversary Celebration of the Establishment of Dell Computer's Asia-Pacific International Procurement Management Headquarters."