Adjunct professor of Chinese History and culture center, teaching MA class: Chinese Science fiction study and public seminar: AIGC and the future creative economy.

Lecture and research on Chinese contemporary Literature, technology and culture.

Noitom develops world-class motion capture technology by using MEMS sensors, pattern recognition algorithms, human kinetics, and wireless transmission technologies. Our application areas includes:Sports training; VFX; Medical diagnostic and rehabilitation; Virtual reality; Robotics; Game production/interaction.I am passionate on leveraging the cross-over industries resource (Entertainment/Media/Internet/Creative etc.) to build up the brand recognition of Noitom worldwide and also boost… Show more Noitom develops world-class motion capture technology by using MEMS sensors, pattern recognition algorithms, human kinetics, and wireless transmission technologies. Our application areas includes:Sports training; VFX; Medical diagnostic and rehabilitation; Virtual reality; Robotics; Game production/interaction.I am passionate on leveraging the cross-over industries resource (Entertainment/Media/Internet/Creative etc.) to build up the brand recognition of Noitom worldwide and also boost the business performance by co-marketing and events. Show less

Till 2014 Leading a team (6 reportees) on Baidu Tieba Product Marketing. (Baidu Tieba is the largest interests-based online community in China even the world):- Collaborate with Product team & Operation team on Tieba Platformization; Built up benchmark case with FMCG/Auto/Celebrities/TV shows on new feature and marketing campaigns;- Co-branding Events with famous Chinese TV shows (Day-day up from Hunan TV, You are the one from Jiangsu TV);- Online branding campaigns “Master of… Show more Till 2014 Leading a team (6 reportees) on Baidu Tieba Product Marketing. (Baidu Tieba is the largest interests-based online community in China even the world):- Collaborate with Product team & Operation team on Tieba Platformization; Built up benchmark case with FMCG/Auto/Celebrities/TV shows on new feature and marketing campaigns;- Co-branding Events with famous Chinese TV shows (Day-day up from Hunan TV, You are the one from Jiangsu TV);- Online branding campaigns “Master of Habits” promotion and operation including but not only: Tieba, Weibo, Wechat, Newspaper, TV, etc.- Tieba 10th Year Anniversary Ceremony planning & execution;Till July, 2014 Built up and leading a team (5 reportees) as UPM Intelligence Center. In charge of- Marketing research (qualitative & Quantitative) requests from all the user facing products (LBS, Mobile, Cloud service, Knowledge, Entertainment & Community, etc.) ;- Performance Tracking of Product Marketing Campaign, Media buy coverage & Effetness.- Market Trends & Competitive monitoring report;- Market & Media Strategy with Innovated concept on guiding the product marketing execution.Till Present,- Leading a team (17 reportees) on charge of Knowledge Management, Marketing research and User survey, Event & Holiday Marketing, User Club / Privilege Club, Internal communication, etc. Show less

 Torso High-Touch Acceleration Project Owner, boost partners revenue and satisfaction in ways:- Identify business opportunities and revenue growth potential by data mining;- Mentoring and supporting partners with knowledge and resolution;- Online promotion campaigns including but not only: Bulk Email, Blog, Weibo, Forum, Webinar, etc.- Offline marketing events evangelist: Holding Partnership / Developers seminars in Beijing / Shanghai / Xiamen/ Wuhan / Guangzhou /… Show more  Torso High-Touch Acceleration Project Owner, boost partners revenue and satisfaction in ways:- Identify business opportunities and revenue growth potential by data mining;- Mentoring and supporting partners with knowledge and resolution;- Online promotion campaigns including but not only: Bulk Email, Blog, Weibo, Forum, Webinar, etc.- Offline marketing events evangelist: Holding Partnership / Developers seminars in Beijing / Shanghai / Xiamen/ Wuhan / Guangzhou / Hangzhou; 2012 APAC Customer Satisfaction Lead, to identify the potential and build up improving projects collaboration across the regions to increase the customer happiness; 2011 Global Platinum Award Winner on Revenue ATM Project which help publishers to self optimize the Ads performance in all languages; Leader of Greater China AdSense Platform support team (Online help, Social Media Channels, Mobile partnership, Customer service and Satisfaction data analysis, etc.) - Maintain No.1 Transactional Satisfaction rate worldwide for over 3 years;- Deeply involved 2012 Global Platform Strategy planning;- Organizing Chinese Publishers to attend the Global Forum Conference in Mountain View, California in 2011;- Working closely with Global team on standardize the Customer Satisfaction Metric and improve the tracking system;- Leading “100% Customer Satisfaction Project” for Greater China market;  Leading Google AdSense ASFE3 product roll-out and commercialization plan in Greater China (Mainland China, Taiwan & Hongkong), data analysis and communication strategy;- Social Media education and Road Show presentation to educate the market;- Smooth migration under the strict circumstance of GFW blockage with data mining; In charge of Google AdSense Torso publishers management (Verticals: Local, news & current events, jobs, entertainments etc.), product consult and monetization total solution; 2011 Global High-Touch Revenue Uplift Contest Winner (1st Place) Show less

 Prize of the Best Event Marketing Case in Q3, 2007 for “Moto Q8 online event” In charge of Auto, FMCG and Accouterments Industry accounts AD Planning cases management, including total solution suggestion and execution, effect monitoring, case presentation and products training to accounts and AD Agencies. The involved products include Search Ranking, Target Advertisement, Traffic Advertisement, Community Interaction Marketing etc. Excellent Baidu Products knowledge and… Show more  Prize of the Best Event Marketing Case in Q3, 2007 for “Moto Q8 online event” In charge of Auto, FMCG and Accouterments Industry accounts AD Planning cases management, including total solution suggestion and execution, effect monitoring, case presentation and products training to accounts and AD Agencies. The involved products include Search Ranking, Target Advertisement, Traffic Advertisement, Community Interaction Marketing etc. Excellent Baidu Products knowledge and understanding, result oriented, efficient thinking in solving E-Marketing problems. Major Accounts include Volkswagen, BMW, Benz, Chrysler, Toyota, Honda etc. ( Auto) Yum, Pepsi, Budweiser, Chivas, Mengniu, Yili, Mead Johnson etc. (FMCG) Nike, Adidas, Lining, Anta, Mizuno, Peak, Erke etc. (Accouterments) Moto, Intel, China Mobile etc. (others) Successful Cases include “Volkswagen Green Technology Q & A Campaign” “Nike Yi Jianlian Wiki Campaign” “Intel Orange Lamp Commonweal Campaign” “Moto Q8 Searching Q People Campaign” And other successful AD total solution cases. In charge of Team building organizing, Inner system build-up and recruitment. In charge of Baidu Zhidao cooperation with 2007 International Sci-fi & Fantasy Conference and coordination. In charge of organizing 2007 Baidu World Banquet. Show less

2006/02-2007/02 Beijing Marketing Management Dept.Advertisement & Promotion Senior Specialist Greentown6 Program Internet media buyer, Ad Agency communication and operation(Sina/Sohu/Baidu) Internet marketing project supervisor ,planning and promotion activities execution  Greentown6 website supervisor , planning and execution  Blog marketing supervisor, planning and execution… Show more 2006/02-2007/02 Beijing Marketing Management Dept.Advertisement & Promotion Senior Specialist Greentown6 Program Internet media buyer, Ad Agency communication and operation(Sina/Sohu/Baidu) Internet marketing project supervisor ,planning and promotion activities execution  Greentown6 website supervisor , planning and execution  Blog marketing supervisor, planning and execution (Sina) Internal Copy writer, communicating with media and other commercial organizations  Under line activities planning and operation Internet promotion project researchingGemdale Centre Program（5A office building） Internet marketing project supervisor, planning and promotion activities execution2005/08-2006/01Shenzhen Marketing Management Dept.Advertisement & Promotion Specialist Media buys, Ad Agency communication and operation Internet promotion activities planning and operation(with Tencent,Baidu.com) Marketing and promotion planning and execution Internet promotion project researching2004/07-2005/07Shenzhen HR Dept. Brand Management Team Brand Management Specialist Supervisor of the Cooperation Branding Study Project. Cooperated with Ogilvy (Shanghai). Supervisor of the Gemdale Campus Architecture Design Competition. Supervisor of the New Brand Image roadshow in Beijing, Shanghai, Wuhan and Shenzhen, cooperated with Fleishman & Hillard, Genius Events. Supervisor of changing the VIS (Visual Identity System), cooperated with Interbrand. Supervisor of corporation propagandizing (films and books), cooperated with TBWA. Join the exhibition of CIHAF 2004 in Shanghai. Other corporation culture activities, such as organizing singing competition, football league (vice chairman), and the editor of Gemdale Magazine. Show less