Chenru Dong Email & Phone Number

New York, New York, United States

Shanghai, China

• Orchestrated L'Oreal's e-commerce live event with JD, enhancing cross-departmental collaboration and garnering positive feedback from both social media audiences and clients.
• Managed contracts among L'Oreal's spokesperson, agencies, and companies, ensuring compliance and timely coordination of shooting logistics.
• Facilitated cross-language communication by translating shoot scripts and essential documents between Chinese and English, bolstering collaboration between internal teams and external partners.
• Maintained financial integrity by processing internal and external reimbursements, ensuring budget control and accuracy.

Shanghai, China

• Analyzed sales volume by product categories and provided strategic insights to the marketing team by carrying out new promotions and reallocating ads budget
• To sell Logitech products on Jing Dong - one of the two biggest e-commerce platforms in China; Calculating the click-through rate and just price and promotion way of products through various JD systems: Jingzhuntong.
• Collaborated with sales and analytics teams to drive lead goal-setting for the marketing team.
• Assisted with marketing departments on the social media platforms, content strategy, promotion andproducts, and provide strategic brand directions aligning to Global brand guidelines.
• Designed strategic planning by working with Key Opinion Leaders to promote our online store on thee-commerce platform, JD and to achieve targets on a quarterly and annual basis.
• Built strong relationships with Logitech's local retailers to communicate a consistent brand messagethroughout different stores

Shanghai, China

• Communicated to the creatives and planning team to better align the creative briefs with our client goals and strategies.
• Collected and analyzed markets and brands information across platforms to endorse the creative team, participated and wrote a brand book for LOVO, a houseware brand with the creative team. Collected competitors’.
• Conducted competitive products analysis, sorted out competitors figures and analyzed consumer behaviours and industries' trends.
• Tracked and reviewed campaigns after launch. By helping to make a brand book for a new homewares brand, it got into the TOP 10 selling lists.
• Ensured the proper transmission of information between the various stakeholders; carried out written reports of customer meetings, telephone appointments, internal meetings if necessary.

Master'S Degree, Marketing

Bachelor Of Arts - Ba, Social Sciences