Esther Chen Email & Phone Number

Guangzhou, Guangdong Province, Cn

Guangzhou, Guangdong, China

Greater Los Angeles Area

Content management & user growth

Los Angeles, Ca, United States

KOL user acquisition project

Greater Los Angeles Area

• Developed new feature film international distribution model and prediction model using historical sales data• Conducted global deal valuation on current titles and comparable titles to support sales planning and licensing• Conducted market analysis to provide insights on consumer segmentation, behavior studies, and new digital content.• Prepared product and channel profitability analysis to support pricing and distribution strategy for new launches• Update sales revenues, returns and benchmarks using Excel (v-lookups, pivot tables, data aggregation), and internal data management software

Greater Los Angeles Area

-Daily tracking of TV shows in key international territories using ITVR, Variety Insights and Nielson-Weekly ratings analysis of local and U.S. content in 3 European territories across Free TV, Digital & Cable channels in key markets, including TV Ratings, Audience Demographics, Series Ratings Analysis and New Online Platforms. -Updating International Series Track Reports for Germany, Spain, France, Italy and Australia and other ad hoc reports as needed.-Compile and update reference archives with articles on content, subscribers, new platforms, territories, etc that the Research, Marketing and Sales teams can use as a resource.

Master'S Degree, Communication Management, 3.8/4.0

Activities and Societies: Lambda Pi Eta Honor Society, Women's Leadership Society, Annenberg Media Center, Trojan Debate Squad, Annenberg.

Bachelor Of Science - Bs, Economics, Top 5%

Activities and Societies: Dean's Honor List, Parliamentary Debate Team, President of Theater Club, Event Planning Department.

Exchange Semester

Took courses in public diplomacy and Asian studies

Summer Exchange

Luxury marketing & French