Ding Chen Email & Phone Number

New York, United States

• Analyzed sales data to optimize product pages, keywords, and advertising campaigns, driving improved visibility and sales performance;
• Monitored competitor activities and adjusted operational strategies, planning and executing online advertisements, and leveraging social media & email marketing for customer engagement;
• Generated regular operational reports and identified key performance issues through KPI analysis, developing targeted improvement plans to enhance overall business operations.

Guangzhou, Guangdong, China

• Conducted marketing research, including market opportunity, competitor analysis, and supply chain analysis with analytical tools such as Microsoft Excel and R;
• Led the project of “Visualization of anti-aging products”, efficiently collated data from over 10 chemical manufacturers and market analytics, with the final solutions applied across departments;
• Innovated the department’s data and archive storing system.

Master'S Degree, Marketing Analytics

Bachelor Of Arts - Ba, Economics