Chenxi Xu Email & Phone Number

Beijing City, China

Sep.2023-Present Bing Ads X-Border Senior PMFeature-driven revenue growth and support MSA sales customized request.Gaming Vertical Revenue: Achieved over 200% YoY spend growth by implementing audience-targeted customized optimization.KA Revenue Growth: Increased YoY spend by 21% through the adoption of auto-bidding, conversion API, Ad insight API, and feed API integrations.Cross-Border-Agency (CBA) Revenue Growth:-Longtail accounts saw a 57% YoY spend increase.-Monthly spending on Product Ads (PA) grew by 16.3%.-Successfully promoted Shopping ads (PA) and smart bidding (TCPA & TROAS) adoption among agencies.2019-Aug.2023 Virtual Ads Senior PM(Virtual Ads is a solution to naturally insert immersive and effective ads into Videos and Live Streaming.)Responsibilities: Iterate on functionality and user growth based on different stages of the product lifecycle.Key deliverable:Supply Engagement: -Integrated the VA component with top-level Chinese video Apps, including Tencent, China Telecom, PPTV, Fun.tv, IQIYI oversea, China.com (Android client and PC). Collaborated with MCN and v-loggers on Douyin.-MAU has grown to 10M by the end of FY21, exceeding target by 100%. Generated 675M impressions in FY21, exceeding target by 105%Onboarding Advertisers: Successfully onboarded more than 20 advertisers (CPM-based) and generated shared revenue from the video supplies mentioned above.Enhance ad units’ detection and tracking quality -Integrated large model Segment Anything Model (SAM) into VA pipeline and create object labelling tool for manual adjustment to educed ad unit error rate by 27%.-VA platform UX features iterationGlobal Expansion: -Integrated with MSN Watch and Xandr demand API.-Proposed collaboration to Activision Blizzard and Netflix.

Beijing City, China

- Responsible for government relations and customer high-level relationships in film industry.- Keep close with local industry media to maintain the brand momentum of product and company.- Drive revenue. To gain more leads for sales team by hold offline MKT events. Co-work with sales team to get more customer engaged.- Dealing with crisis public relations.Achievement: successfully hold a series of MKT campaign- 2019 China Film Distribution and Marketing Forum in Beijing- 2019 China Film Industry Summit in Shanghai- International screenwriter Festival- 2018 Ent Group Industry Innovation Summit- 2018 China Film Industry Forum- Outstanding team award of 2018

Beijing City, China

-Leading all the editorial teams by setting/reviewing core KPIs, developing rules and regulations, and guiding content strategies.- Maintaining the relationship with the regulatory institution of the government and the content partners.- Working with BD team to make traffic growth, and advertising revenue opportunity.-Working closely with dev team to optimize content capture and data resources. Optimize the recommendation algorithm according to the user's profile.

Beijing City, China

Taking charge of operating the OfficePlus product. (officeplus.cn).OfficePlus is a service platform which focuses on supplying the best template to make using Word, Excel and PowerPoint more convenient, easier and coming a better result.Mainly works include:1, Promoting OfficePlus on msn.com.cn, weibo, WeChat , Bing and Baidu search to get more users, optimize the template through analyzing the website traffic data. 2, Research the user’s behaviors on Word, Excel and PowerPoint, make different marketing promotions on special days to keep the user rise. For example, offering resume template on graduate season, recommending the newest PPT and working report template to audience at the end of year.3, Competitor product analyzing, mainly focus on WPS, meanwhile putting the improvement requests to Officeplus engineer team.4, To increase user engagement and KOL by some online activities: “Finding Office Greek” “Finding PPT designer”. Designers can upload their works to get paid, all the works will be followed our design standards.5, Cooperate with KOL by weibo and wechat to build a good branding.

Beijing City, China

- Leading a TV Show Channel editorial team of 5 editors.- Designed and implemented the operation strategy for this division.- Producing an original video program to get more commercial purposes, distribute it not only in PPTV.com, but also landing this TV show at Shanghai Oriental TV station.Achievement:- Cooperate with Korean Cultural Center and Korea Tourism Organization, successfully hold an offline event about Cultural exchanges between China and South Korea.- Outstanding employees award of 2012

Beijing City, China

- Leading the Entertainment Channel editorial team of over 20 editors.- Response for content management, news report and new products development.- Upgrade the products channel and Digital content in an innovative way.- Developing resources of Entertainment industry, managing the partnership in film, music, and TV industry. Keeping a strong relationship with local celebrities.- Raising the media influence by online and offline events.- Co-work with business development and government relationship teams.Achievement:- Launched two influence marketing campaigns: 2010 Film Industry Summit; 2011 International Cultural Exchange Conference.- Launched the Drama Ticketing Platform at 2010.- Launched the Astrology Channel and data base at 2011.- Outstanding employees award of 2008

Beijing City, China

Getting more traffic and audiences by operating content on 3g.sina.com.cn.Updating and picking the most interesting topic to raise the user engagement.