Wendy Chen Email & Phone Number

London, Gb

London Area, United Kingdom

News World Service

System & Service Design, Design Research, News App and Weather

London, England, United Kingdom

• Conducted a series of user researches on clients’ projects tounderstand user needs.• Developed and visualised user research findings into reports to help users understand the project's importance and communicatewith our clients.• Designed various prototypes and UI designs based on the research• Cooperated with the marketing team to shape the branding of Public School of Technology website and the eGovernment Ideas Competition website, such as Logo and website design.• Worked with the design team to redesign the PUBILC website, including developing design assets following the new brand guidelines and working on UI design using Webflow• Clients I worked with: Cabinet Office, Hessian Ministry of Economics

London, England, United Kingdom

• Developed UI design for UAL's 2021 Graduate Showcase website following the UAL brand guidelines, and assisted in evolute the UI components in the design system.• Explored design challenges of the website with the design team, assisted with creating solutions and new user flow.• Collaborated with UAL’s design and development team to identify the design goals of each sprint and playback to align the process weekly.Key Accomplishments:• Redesigned 80+ UI pages and helped with building up some additional functionalities to land the graduate showcase website on time, reducing 65% queries than the previous year • Adding tablet versions design for the website to smooth and improve the user experience for the website

Shanghai, China

Mainly responsible for UI design and UX improvements, helped to discover product pain points and proposed redesign suggestions and new features. The design process usually included market research, user flow analysis, wireframe, and UI design.• Clients I worked with: Hermès, Dior J’adore, FedEX, SHISEIDO, APM Monaco, Christie’sKey Accomplishments:• Created raffle UI design for Shiseido’s promotion campaigns, which not only improved the overall checkout rate but also increased the visibility of the brand in China.• Designed after-sales services on mobile platform for Hermès, which provided the functionality to process repair orders, send a quotation and manage orders more efficiently.• Researched multiple platform mini-programs(Wechat/TikTok/Baidu), and completed UI/UX design adaptation for APM Monaco.• Responsible for UX analysis and design audit of Dior J’adore Wechat mini-program check out process, and carried out UI redesign and A/B testing proposal.

• Collaborated with BBC iPlayer during my MA studies, to design a way for young people to contribute to and collaborate with BBC television content.• Redesigned the user flow of the BBC iPlayer website based on our behaviour research of young people. Raised a community concept that allows users to better collect and share their favorite TV programs on this platform. Brought a new ident design concept for BBC iPlayer for a young and fresh feeling.

London, England, United Kingdom

• Collaborated with Venturethree agency and their client Dreem during my MA studies, aiming to develop an experience design that focuses attention on the active outcome of sleep.• We designed a multidisciplinary exhibition concept to increase awareness of menstrual sleep by using VR design and a pop-up interactive book. We also created integrating menstrual sleep UI elements in the existing Dreem product ecosystem.

Taipei City, Taiwan

Assumed key accountability for writing, editing, and publishing campus press releases, including managing events visual and stock photo design. Key Accomplishments:• Completed main visual design project for new media camp, including poster and schedule that assisted the sponsor to achieve the participation target.• Created more than three videos within a month, reaching over 15K views on the Facebook page.

Guangzhou, Guangdong, China

• Worked on the information collection of the partner company, assisted in brand strategic analysis, and make the H5 program for better publicity• Collected and organized information for feature news "Chinese veterans", and assisted in writing press releases• Assisted in activities planning of charity primary school

Master'S Degree, Graphic Media Design, Merit

Work in Progress Show - Curation https://what-is-out-of-doors-2021.common.garden/ A Line Which Forms a Volume 5 - Social Media Curation &.

Master'S Degree, User Experience Design, Distinction

Activities and Societies: Facebook Design Jam • Coursework: user research methods and transdisciplinary design process (Interview, User.

Bachelor'S Degree, Communication And Media Studies, Gpa 3.7/4.0

Activities and Societies: Safe Run App 'saRunfe'(Aug 2017) Awarded Acer Excel Award, HTC Excel Award and PEGATRON Excel Award TRANSACTION.

Exchange Student, Advertising