Allison Yang Chen Email & Phone Number

London Area, United Kingdom

英国 英格兰 伦敦

• Brand management for 4 company-owned brands (i.e., ZITA WEST, BABA WEST, NAPIERS, PROBIO7) and 10+ third-party brands (e.g., MZSKIN, REVOLUTION, ICONIC LONDON, etc.), implementing effective brand strategies and distributor management to achieve market growth in China.• Oversaw full commercial country management. Managed P&L, forecasts, customs registration, stock plans, and budgets, motivating both external and internal teams to enhance market entry strategies, facilitate international… Show more • Brand management for 4 company-owned brands (i.e., ZITA WEST, BABA WEST, NAPIERS, PROBIO7) and 10+ third-party brands (e.g., MZSKIN, REVOLUTION, ICONIC LONDON, etc.), implementing effective brand strategies and distributor management to achieve market growth in China.• Oversaw full commercial country management. Managed P&L, forecasts, customs registration, stock plans, and budgets, motivating both external and internal teams to enhance market entry strategies, facilitate international growth, and ensure operational excellence.• Led brand and product strategy, delivering brand books and coaching to internal stakeholders, external business partners, and key accounts. Developed and enforced brand guidelines to maintain consistency across all touchpoints.• Grew brands through cross-border e-commerce platforms and leveraged marketing platforms and influencers.• Developed and launched new products from concept to market.• Presented company and market trend talks at UK industry events (e.g., CEW, CBBC). Show less

Guangzhou, Guangdong, China

• Awarded the 2017 Outstanding Individual Achievement by Nissan (Venucia) in acknowledgment of my work performance in taking responsibility for annual digital media planning and marketing strategy implementation with a strong focus on measured results.• Planned and managed Nissan's annual digital marketing strategy with a budget of $17 million USD.

Guangzhou, Guangdong, China

• Provided IT consulting and SaaS for automotive brands to manage distributors efficiently.

Guangzhou, Guangdong, China

• Planned and executed NISSAN's digital media strategy, focusing on new product launches and branding.• Served as project lead and completed campaign such as Nissan Brand Development, X-TRAIL Launch, Qashqai Launch, Tiida Branding Campaign, etc.

Guangzhou, Guangdong, China

• Programme planning and public benefit activities planning;• Web design and development- assisted the web development and promotion of a philanthropic media by means of SEM, SMM and off-line activity;

Master Of Science (Msc)

Bachelor Of Arts (B.A.)