Cherry Yao Email & Phone Number

Singapore

Singapore

Accelerate and operationalize enterprise strategy into actions in APAC Business Units. Drive strategic clarity and change required to improve and deliver against in-year and 3-year performance. Be responsible for driving Marketing Effectiveness/Efficiency, optimizing investment allocation and enhancing financial performance.

Build a community of more than 100 Tsinghua INSEAD EMBA alumni in Singapore. We are a diverse group with strong connection with the most prestigious University in China and top business school in Europe.

Singapore

Lead repeatable growth model strategy development for GSK consumer healthcare business in APAC region. Include consumer brands like Centrum, Sensodyne, Voltaren, Panadol etc.

Singapore

• Led the first relaunch of the brand globally in the 22 years history of Zespri to drive the next phase of growth with new brand visual identity, new brand positioning and strategy.
• Created and successfully launched the corporate purpose and values to guide the business decisions.
• Developed new global communication platform to drive one globally consistent iconic healthy food brand.

Singapore

• Supported the relaunch of Paddle Pop brand (worth Euro 500m) globally including new brand strategy, new visual identity, packaging and campaign.
• Led content marketing partnership with Cartoon Network to produce new episodes and movie which made Paddle Pop the most loved character.
• Developed 3-year innovation roadmap and nutrition strategy for Paddle Pop in Southeast Asia.
• Led Lipton teabag market development program and milk tea innovation in Southeast Asia which grew the core business by 25%. I was awarded “Sir Lipton Thomas Award” by SEAA Refreshment Leadership Team in 2014 & 2015.

Southeast Asia And Greater China

• Deployed holistic marketing campaigns for SK-II festive season and SK-II Men launch in Southeast Asia and made SK-II No.1 brand in Singapore and Malaysia.
• Supported SK-II whitening product innovation launch in Greater China.
• Led the prestige skincare brand re-launch in Indonesia from inception to final execution which doubled the business in one year. I was awarded “Rookie of the Year” from Asia Prestige & Beauty Leadership Team in 2011.

Singapore

• Awarded top engineer for delivering the greatest number of top-quality projects of mobile phone SIM card applications for international telecommunication companies, e.g. Vodafone, Verizon and Telefónica.

Lyon Area, France

• Research immersion in image recognition and human computer interaction in computer engineering department in INSA de Lyon.

United States

Executive Master Of Business Administration

Bachelor, Electrical And Electronic Engineering

Activities and Societies: Vice-President of NTU Undergraduate Research Experience on Campus (URECA) Student Club• Undergraduate Studies.

Executive Master Of Business Administration

Connected Wold Program, Digital Communication And Media/Multimedia

In-depth study on digital marketing including SEO, SEM, Online video strategy, social media marketing strategy, mobile marketing strategy.

Marketing Foundation Program, Digital Acceleration Program & Google Exchange Program, Marketing

Learn the latest marketing knowledge from Unilever, from business analysis, crafting brilliant communication, digital engagement plan.

Certificate Of Graduation, Marketing

Learn the marketing framework of P&G with a lot of great brand case studies. Learn creative communication evaluation and commenting skill.

Bachelor, Computer Engineering

Research internship at Institut National des Sciences Appliquées de Lyon, France