-Applied Marketing Mix Modeling to dissect Xi'an's dynamic real estate market by using Excel to pinpoint optimal marketing and pricing strategies.-Employed Tableau for visual data analysis of market trends and real estate regulations, extracting detailed customer insights, to inform and refine project development and marketing strategies.

-Conducted in-depth market research via surveys and utilized Excel for data analysis, assessing trends, pricing, and demographics to unveil client preferences, thereby shaping marketing strategies and enhancing project positioning.-Orchestrated marketing initiatives, such as roadshows and targeted ad campaigns, through effective team collaboration and strategic communication, significantly customer engagement and investment.