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Chen-Ying Li Email & Phone Number
Senior Go-To-Market Strategy Manager
at
Springer Nature Group
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✓ Verified May 2026
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Profile completeness 86%
Current company
Role
Senior Go-To-Market Strategy Manager
Location
Berlin Metropolitan Area, Germany, Germany
Who is Chen-Ying Li? Overview
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Quick answer
Chen-Ying Li is listed as Senior Go-To-Market Strategy Manager at Springer Nature Group, based in Berlin Metropolitan Area, Germany, Germany. AeroLeads shows a matched LinkedIn profile for Chen-Ying Li.
Chen-Ying Li previously worked as Go-to-Market Strategy Manager at Springer Nature Group and Partner Consultant at Zalando Marketing Services. Chen-Ying Li holds Master Of Business Administration - Mba, Graduated With Honor from Esmt Berlin.
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Springer Nature Group
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Profile bio
About Chen-Ying Li
8 years of experience in product, project management, data analytics and marketing with both quantitative and qualitative approaches. Experienced in market research, client service and management, multi-stakeholder project management and communication skills from international and local projects. Possess a customer-centric and result-oriented mindset. Highly organized problem-solver with a balance between data-driven strategic thinking and hands-on execution.
Current workplace
Chen-Ying Li's current company
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8 roles
Chen-Ying Li work experience
A career timeline built from the work history available for this profile.
Senior Go-To-Market Strategy Manager
Current
Aug 2024 - Present
Go-To-Market Strategy Manager
Current
Jul 2022 - Present
Partner Consultant
Oct 2021 - May 2022
Project Consultant
Provided strategic roadmap to develop opportunities to expand FSC sustainability certification coverage in timber related value chains by internal and external interviews, analyzing operational data for output forecast and feasibility assessment, and prioritized target sectors through financial analysis
Oct 2020 - May 2021
Senior Analyst, Media
- Led a consumer behavior analytics software with 10,000 annual samples as product owner, and devised marketing and business development approach serving B2B users in media and advertising domain including 20+ leading.
- Coordinated with a cross-functional team of 10 (programmers, fieldwork supervisors, coders, QA); optimized process and filing; initiated tracking notes of product history and the new QA procedure from the user.
- Launched a new media planning software solution with a remote and cross-region taskforce of 7 members, obtained trial agreement from 20% of 20+ prospective clients
- Conceptualized the new measurement product assessing online advertisement effect on offline sales performance
- Managed customized projects end-to-end from proposing, planning, execution to client presentation
- Experienced in survey, focus group and in-depth interview
Oct 2015 - Oct 2019
Project Manager, Market Research
- In charge of Taiwan-Japan bilateral trade and Japanese economy research
- Conducted Japanese retail channel market research project through qualitative interview and quantitative online questionnaire, held 5 seminars and attracted about 100 attendants.
- Conducted reports including: Effect of Abenomics and Influence on Taiwan-Japan Trade, Hike of Consumption Tax and Taiwan’s Export to Japan, The Robotic Industry in Main Industrial Countries
- Provided monthly analysis of export from Taiwan to Japan
- Supported the bid “Branding Taiwan” in biding material preparing
- Assisted the establishment and promotion of Global Market Potential Index database, updated Japanese market news and content for Facebook page
Aug 2013 - Sep 2015
Marketing Specialist
St. Finesse Inc
- Coordinated and executed marketing activities aiming at customer retention and development: wine dinners, seminars, trade promotions. Held 15+ events annually with sales, design, and import teams and restaurant.
- Supported marketing material generation and interpreted product information
- Monitored monthly sales performance
- Communicated cross-functionally with internal staffs and with wineries
Dec 2011 - Aug 2013
3 education records
Chen-Ying Li education
Master Of Business Administration - Mba, Graduated With Honor
Bachelor Of Business Administration - Bba, International Business
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FAQ
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What company does Chen-Ying Li work for?
Chen-Ying Li works for Springer Nature Group.
What is Chen-Ying Li's role at Springer Nature Group?
Chen-Ying Li is listed as Senior Go-To-Market Strategy Manager at Springer Nature Group.
Where is Chen-Ying Li based?
Chen-Ying Li is based in Berlin Metropolitan Area, Germany, Germany while working with Springer Nature Group.
What companies has Chen-Ying Li worked for?
Chen-Ying Li has worked for Springer Nature Group, Zalando Marketing Services, Forest Stewardship Council™, Nielsen, and Taiwan External Trade Development Council.
How can I contact Chen-Ying Li?
You can use AeroLeads to view verified contact signals for Chen-Ying Li at Springer Nature Group, including work email, phone, and LinkedIn data when available.
What schools did Chen-Ying Li attend?
Chen-Ying Li holds Master Of Business Administration - Mba, Graduated With Honor from Esmt Berlin.
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