Chenying Sun Email & Phone Number

Shanghai, China

Shanghai, Cina

● Responsible for the design and development of a data lake platform BI applications, integrating 15+ business data streams, including marketing, sales, customer management, finance, and vehicle performance monitoring. This initiative significantly advances Porsche's digital transformation, enabling real-time KPI tracking and data visualization across multiple departments.● Lead the cross-functional IT team including data architects, frontend developers, API engineers, ETL engineers, and QA specialists, leveraging agile methodologies to consistently deliver 10+ new projects and 2+ major iterations per quarter. Successfully optimize resource allocation and project workflows, resulting in a 20% increase in team productivity with high-quality deliveries.● Transform complex business requirements into precise technical solutions, ensuring system efficiency and data accuracy while closely collaborating with business units. This leads to improved decision-making and operational efficiency across departments.

Shanghai, China

Business Analysis for CRM systems:● Led the strategic overhaul and optimization of the CRM system, focusing on system upgrades and enhanced data interactions to streamline customer management processes.● Directed cross-functional teams, integrating CRM functionalities with business processes to improve customer engagement across sales, after-sales services, and financial systems, aligning with broader business objectives.Data Analytics for Customer Management:● Employed SQL and Python for advanced data processing tasks, playing a key role in establishing and refining the CRM data infrastructure.● Conducted comprehensive analyses of over 5 million customer and vehicle records to derive insights into key business metrics such as repurchase rates, conversion, and churn, influencing strategic decisions and operational enhancements.● Developed detailed customer profiles and provided tailored analytical support for CRM applications, improving the understanding of customer behaviors and preferences and enhancing decision-making efficacy.

● Active on streaming platforms as an independent musician.● Received professional training in performing and creating music since 4 years old.● Titled "Chinese Outstanding Young Artist” in 2011.● Won the Silver Prize of the National Youth Musical Instrument Competition in 2011, and the Gold Medal of The 3rd and 4th Chinese National Orchestra Competition in Guangdong province in 2016 and 2017.

Texas, United States

● Utilized Python, SQL, and Tableau to design, automate, and sustain advanced reporting systems and dashboards. These tools monitored critical marketing metrics such as enrollment and conversion rates, facilitating strategic decisions across multiple properties by identifying and capitalizing on emerging trends.● Collaborated extensively with the Marketing Analytics group to enhance analysis efforts focused on customer targeting, acquisition, and retention. Integrated efforts across Finance, Product, Engineering, Data Science, and Sales teams to forecast revenue and evaluate key performance indicators for campaigns, audiences, and subscriptions, directly supporting technology-driven business strategies.

New York, United States

New York, United States

New York, United States

New York, United States

Chongqing City, China

Guangzhou, Guangdong, China

Beijing City, China

Master Of Arts - Ma, Music Business

- Notable coursework: Data Analysis, Strategic Marketing in the music industry, Digital Music Business, A&R, Copyright Law & Publishing

Bachelor Of Arts - Ba, Public Relations And Advertising, First-Class Hornor

- Major (PR & Ad) notable coursework: Market Research, Consumer Behavior, Copywriting, Media and Event Planning, Strategic Marketing.