国际音乐经纪 | 创意现场娱乐International Music Agency | Creative Live Entertainment

乐馥⽂化致⼒于深耕和服务⽂化、艺术、现场娱乐产业，⽤国际化、专业、有洞察的营销理念，让丰富多样的⽂化 产品创造更多价值、⾛进⼈们的⽣活，做艺术与⽣活的链接者。LE FU Culture is focusing on serving culture, art, and live entertainment industry. We help various cultural products create more value and to be part of people's lives. LE FU links life and art. 五⼤服务板块 Five Main Services 整合营销·视觉创意·演艺经纪·国际⽂化交流·艺术教育 Integrated Marketing | Creative Visual | Entertainment Agent | International Cultural Exchange | Art Education

Manage multi student hubs across China.

• International PR: Build connections and cooperate with top international media eg. MIT Tech Review, CNN, Reuters, etc. , PR strategy planning and content management• Integrated Marketing Communication: Plan and execute marketing strategy in PR, social, and other sectors for international leading brands• Branding• Marketing Strategy• Communications• Account Management

• Marketing: Develop and implement comprehensive marketing plans and strategies for international theatrical shows like Paw Patrol LIVE!, STOMP, Tap Dogs etc.• BD: Develop key business partners for marketing related cooperation with leading brands, companies, and organizations or government, for example Tesla, Huawei, Wellington College, Media 10, SMG LIVE, Shanghai Culture Square, CIIC, Australian Consulate, Shanghai Conservatory of Music etc.• PR Relations: Maintain good relations with key media for example CCTV, Shanghai Daily, Shanghai Family, That's SH, and other key Chinese mainstream media, prepare media releases, and organize PR events such as national release conference, branding events in major shopping malls, flash mobs etc.• Branding: Lead the development of marketing materials, plan and oversee the execution of advertising• Charity: Work regularly with charity organizations to put on fundraising charity shows with up to 7 organizations and 700+ kids and families• Project Management: Lead education projects and build up music-related summer courses with international artists and professionalsGrand Boat Culture Development Co., Ltd.Grand Boat Culture Development Co., Ltd. is an international cultural enterprise that integrates high-class performing arts resources around the world, as well as producing and presenting classic performances, high-quality family shows and various cultural activities. Our branch companies are located in several cities, including Beijing (the Culture Center), Shanghai (the Operation Center), Hangzhou (the E-Commerce Center) and Montreal of Canada (the R&D Production Center).

• Deliver and manage the Chamber’s yearly events schedule in Shanghai as well as Yangtze River Delta Region, around 100 events per year, biggest over 1100 guests, from budgeting and conception to on-site execution and ROI, finance reports Event types/samples: Australia National Day Celebration, Gala Dinner, Charity Ball, Shanghai Melbourne Cup Live-streaming Party and Fashion Show, Family Day, Government/Business Delegation Visits, Headquarter Site Visits (eg. Alibaba, Netease), Monthly Social Networking Drinks, Wine Dinner, Content Seminars, Trainings, Mixers etc.• Manage and maintain key stakeholders’ relationships including government, sponsors, charity organisations, suppliers, venues, speakers etc. Directly cooperating and coordinating with leading brands/companies like: Blackmores, Tmall Alibaba, Treasury Wine Estates, United Family Healthcare etc.• Oversee and monitor event marketing, communications, and strategies to reach out to targeted audiences through various channels, make sure that each event is well attended, delivering good content, and providing outstanding experiences• 负责计划统筹、管理、执行商会在上海及长三角地区的年度100余个大小各类活动，最大型拥有逾1100名观众及参与者，从制定预算、内容流程到现场执行、后期财报及效果把控和评测，全程负责及跟进活动类型与举例：澳大利亚国庆日庆祝活动、大型晚宴、慈善舞会、上海.墨尔本杯赛事直播及时尚秀、家庭日、澳大利亚政府官员或商务团体访问及相关活动，企业总部参观（例阿里巴巴、网易）、月度社交酒会、品酒会、各类讲座、培训等• 管理和维护与重要合作方的良好关系，例如政府、赞助商、慈善组织、供应商、各个场地、讲师等，与各方进行积极有效的沟通、谈判、与协调直接与以下行业领先的品牌/公司合作和对接：澳佳宝、天猫、富邑葡萄酒集团、和睦家医疗等• 把控活动宣传和推广，制定相应的有效宣传策略，合理运用各平台和方式，并确保活动达到理想参与人数、实现活动效果、给参与者以优质的活动体验

A peak association promoting bilateral commercial relationships between Australia and China• Assist in preparing exclusive events, programs, and functions for members with senior attendees from Australian and Chinese companies and governments• Interpret and provide information about trade and business on events to enhance opportunities for Australia businesses• 协助面对澳中企业的各类商会活动的执行• 协助整理和归档会员信息资料• 活动现场翻译及提供澳中相关贸易信息

• Liaised with different levels of stakeholders from professional associations, business corporations, and government to arrange trade and investment related programs for inbound investors and delegates from China• Managed specialised events for visits of governors or other business groups from China like China Entrepreneur Club Delegation, State-owned Assets Supervision and Administration Commission, Fujian Tourism Delegation, etc.• Attended business meetings with senior government officials and business leaders, and helped with interpretation/translation as required• 对接和协调来澳中国政府官员、投资意向企业、和相关组织的各类参观、访问、会谈等，例如中国企业家协会、国资委等• 参与接待和提供现场翻译

• Planned, organised and executed series of cross-country marketing events and exhibitions, budgeting ranging from equivalent RMB 10,000 to RMB 1,000,000 • Assisted with creating marketing strategies, marketing research analysing, and corporate image advertising to build up wide awareness of being industry leader• Edited and wrote advertisement copy for events and exhibitions promotion• 负责策划、组织和执行预算在人民币一万元至一百万元的全国大型展会活动• 参与协助制定市场营销策略、市场调查分析、公司形象广告策划• 编写活动和展会广告宣传文案

• Assist with creating, revising, and distributing Banquet Event Orders, menus, invoice and billing, floor plans, event setup and art works• Prepare proposals and contracts for banquet events and meetings• Provide Hyatt Standard customer services• 制作活动项目预订单，准备会议、宴会活动报价和合同• 活动过程管控，与酒店其他部门沟通协调，为客户提供凯悦标准客户服务• 建立客户档案，储备客户资源，为新业务提供信息支持

• Assist with create, revise, and distribute BEOs, hotel resumes, event summary, invoice and billing, floor plans, event setup, and customer service• Shadow the Convention Services Managers, attend Pre-Convention Meetings, Daily Banquet Event Order Meetings, Site Visits, and Pre-planning Visit• Professionally trained in Delphi, Meeting Matrix and proficient in operating them• 协助会展部经理，参加展前会议、日常会议、场地考察 • 学习各类对外文件和内部档案的创建，制作场地规划图，参与现场执行协调

• Handled reception of VIPs, medias and reserved tour groups• Conveyed information to the visitors and coordinated for efficient operation• 负责贵宾、媒体以及预约旅行团的接待工作• 向参观游客提供各类导览及咨询服务，有效协调馆内正常运行