Chenyu Liu Email and Phone Number

Rotated in Equity exotics trading and digital markets sales teams.Built a model for equity exotics to get turnover and trading volumes of single stocks.Back testing on how to hedge short volatility strategies.Helped digital markets sales team build Measure of Success dashboard in Tableau.

Four rotations: Sales, Trading, Liability management - Real Estate Finance, Securitised ProductOrigination: support the team with origination and execution of public market securitized financing solutions for clients.Trade ideas: Pitched bi-weekly trade ideas and opportunities of macro side and FX side.Client analysis: Through desk research, evaluated potential investing opportunities for Aviva Insurance company eg. ESG, Green bond issue and management etc.Materials Preparation: Draft financing proposals, investor materials, road show marketing materials, rating agency presentations, pitch books and other marketing materials

Data analysis: assist brand customer manager to provide data support for Estee Lauder Group, use SQL to organise and clean the brand or category for a period of time, release trend and insight into high CTR, help brand advertising decision-making before 6.18 and 11.11User analysis: According to the user's search frequency, keywords, preference, use Excel to draw graphs to represent these data and create interest profileCompetitive analysis: According to customer needs, analyzes competitive keywords within a period of time, and assist brand manager to write a competitive analysis report. Analyse the changes in product search quantity after publishing information flow or other advertising methods.

Consulting analysis: assist in research on the status of e-commerce industry, through case study, see 50+ industry research reports, based on Boston Matrix, analyse the group business model, competitive pattern and future development trendUser study: assist in researching the user of the group, produce a consumer questionnaire, collect 500+ effective samples, do data cleaning and analysis using SPSSMarketing research: assist in the development of market promotion strategies, based on the key insights to make marketing recommendations