Chenyu Wang Email & Phone Number

New York, Ny, Us

New York, United States

Berlin, Berlin, De

New York, New York, Us

- Develop go-to-market and growth strategies for launching the new geographical markets.- Strategize promotional plans or new product launches to drive sales for products at the regional level.- Build a strong, execution-oriented marketing team that operationalizes ideas and meets goals or KPIs.

New York, New York, Us

- Owned the entire consumer lifecycle from customer acquisition to conversion to retention.- Led the planning of multi-channel marketing strategies and drive cross-functional teams to execute the plans.- Optimized online and offline campaigns across customer-facing platforms by developing A/B testing roadmap and conducting in-depth customer behavior analysis.- Onboarded experimental marketing initiatives and optimized existing channels.

- Establish a comprehensive integrated marketing calendar and allocate monthlymarketing budgets to different channels.- Develop annual marketing plans and omnichannel strategies with seasonalproduct launch on platforms like web, Amazon, social media, and email.- Lead media planning to improve brand penetration and increase useracquisition by SEM and SEO.- Oversee digital agency and optimize internal campaign execution by A/Btesting, which increased annual revenue by 86%.- Supervise the complete e-commerce lifecycle and introduce new applicationsor systems on site which increased web orders by 70%.- Revamped customer service SOP and order fulfillment process whichdecreased return rate by 24% and reduced average return value by 56%.- Overhauled the e-commerce store in Amazon Seller Central which increasedrevenue by 256%.Project Management : Disney Collection Launch Plan- Led all phases of Disney Collection launch including concept development,consumer research, photoshoot, PR outreach, pre-launch, national launch, anddata analysis to leverage and improve results.- Grew sales revenue by 249%, expanded Instagram followers by 17% in amonth, sold-out Disney collection in the first week of launch, and replenishedproducts twice over a month.

- Executed marketing strategies and developed digital assets across all platformswith different stakeholders.- Revamped all aspects of the email program with multiple iterations and back itup with A/B testing, which increased customer acquisition by 45%.- Analyzed web and campaign performance with Google Analytics, GoogleAdwords, FacebookInsight, Tableau, and Data Studio.- Developed weekly and monthly dashboards to measure data, optimizemarketing strategies, and report to senior management.- Actively monitored and tested landing pages, navigation, and site functionalityto optimize the website interface and provide a better user experience whichincreased conversion rate by $22.5%.- Elevated general brand presence in the market by developing the influencer program, creating branding materials, promoting products, and sponsoring celebrities.

- Managed web backend through Shopify Plus and ensured all channels arecoordinated, which increased avg. page views by 56% and revenue by 88%.- Executed digital advertising strategies including search, display, paid socialmedia, and Google product listing ads.- Supported day-to-day campaign execution by creating content, scheduling,testing, and optimization.- Expanded affiliate channels by fostering partnerships with social influencers,bloggers, and top cashback sites like Ebates and ShareASale.

- Organized marketing and PR related events. Collaborated with Taiwanese-born American fashion designer Malan Breton to hold 2016 Autumn/Winter Fashion Show for about 1000 participants including fashion influencers, celebrities, and press.- Developed social media(Facebook), print media, and digital media strategies as well as fostered partnership by holding press conferences, reaching out bloggers or writers, and communicating with travel agencies - Collaborated with leading youth travel website-StudentUniverse. Launched a digital marketing campaign by utilizing several marketing techniques include display ads, email, social media marketing, sweepstake, and promotion. Sold all the promo tickets in 10 days, which halved the scheduled time. - Promoted Taiwan tourism by coordinating annual “Celebrate Taiwan” event at Grand Central station for over 5000 participants.

- Managed social media accounts including Facebook, Twitter, Instagram and Pinterest. Created content, scheduled, maintained, and optimized the posts. Continually increased number of followers and likes over three months by 6%- Utilized Mailchimp to design newsletters, surveys, and promotion for press, customers and retailers. Increased the average open rate by 8%. - Designed and created contents for Pour le Monde's new website; Stylized, photographed and edited product photos for our website, retailer promotional pieces, and social media - Analyzed Survey Monkey responses from consumers. Conducted competitor analysis to create new digital marketing strategies and found out beauty bloggers, social media celebrities, and retail stores for potential partnership

Master Of Science (Ms), Integrated Marketing

Bachelor'S Degree, Business Administration