Chenyu Wang Email & Phone Number

New York, United States

Berlin, Berlin, DE

New York, New York, US

- Develop go-to-market and growth strategies for launching the new geographical markets.- Strategize promotional plans or new product launches to drive sales for products at the regional level.- Build a strong, execution-oriented marketing team that operationalizes ideas and meets goals or KPIs.

New York, New York, US

- Owned the entire consumer lifecycle from customer acquisition to conversion to retention.- Led the planning of multi-channel marketing strategies and drive cross-functional teams to execute the plans.- Optimized online and offline campaigns across customer-facing platforms by developing A/B testing roadmap and conducting in-depth customer behavior.

- Establish a comprehensive integrated marketing calendar and allocate monthlymarketing budgets to different channels.- Develop annual marketing plans and omnichannel strategies with seasonalproduct launch on platforms like web, Amazon, social media, and email.- Lead media planning to improve brand penetration and increase useracquisition by SEM and SEO..

- Executed marketing strategies and developed digital assets across all platformswith different stakeholders.- Revamped all aspects of the email program with multiple iterations and back itup with A/B testing, which increased customer acquisition by 45%.- Analyzed web and campaign performance with Google Analytics, GoogleAdwords, FacebookInsight, Tableau.

- Managed web backend through Shopify Plus and ensured all channels arecoordinated, which increased avg. page views by 56% and revenue by 88%.- Executed digital advertising strategies including search, display, paid socialmedia, and Google product listing ads.- Supported day-to-day campaign execution by creating content, scheduling,testing, and.

- Organized marketing and PR related events. Collaborated with Taiwanese-born American fashion designer Malan Breton to hold 2016 Autumn/Winter Fashion Show for about 1000 participants including fashion influencers, celebrities, and press.- Developed social media(Facebook), print media, and digital media strategies as well as fostered partnership by.

- Managed social media accounts including Facebook, Twitter, Instagram and Pinterest. Created content, scheduled, maintained, and optimized the posts. Continually increased number of followers and likes over three months by 6%- Utilized Mailchimp to design newsletters, surveys, and promotion for press, customers and retailers. Increased the average open.

Master Of Science (Ms), Integrated Marketing

Bachelor'S Degree, Business Administration