Adlook is an innovative media buying software (DSP) built for the cookieless future, helping brands improve performance with purpose via consumer privacy centric solutions.

Cooler Screens is an in-store video platform that digitalizes doors of commercial coolers at major retailers, drugstores and c-stores etc. I led partnerships with key CPG accounts including Unilever, Johnson & Johnson, Coca-Cola, L'Oreal, Coty, Edgewell, Revlon, Henkel & Beiersdorf etc.

InMobi is a major global mobile SSP. I helped build & nurture advertiser partnerships (with a focus on Publicis) to support the company’s evolution and hyper-growth in the US. Key accounts included Reckitt, Comcast, GSK, Walmart and Hello Fresh.

TikTok is one of the most downloaded mobile video apps globally. I led ad partnerships and supported the rapid growth of Reckitt and Edgewell on the platform. Previously managed major CPG accounts included Unilever, Coca-Cola and Johnson & Johnson.

As TikTok’s first Ad Sales hire on the East Coast, I was instrumental in building the platform's ad business in the US. I was responsible for driving TikTok's ad revenue growth in the region by educating Fortune 500 brands on TikTok’s ad solutions, and leading cross-functional efforts on both the US and the global level for clients including Nike, Reckitt, Samsung, Coca-Cola and Disney (Fox + ABC). I managed a high volume of clients (40-50 accounts at any given time) of every shape and size during the early stage of TikTok's monetization efforts.

Digiday is a popular online trade publication that is focused on the digital marketing industry. I covered Brands and Advertising Agencies for Digiday.com, with a focus on e-commerce, ad-tech/programmatic, media shops, as well as influencer marketing. In addition to editorial duties, I helped program, moderate and cover Digiday events. I was also invited to moderate/speak at advertising and marketing events, including Advertising Week New York 2017, SXSW 2017, Rakuten Marketing Experience and The One Club for Creativity (Inclusion and Diversity).

I covered marketing news, managed 200+ columnists and social media channels for ClickZ.com and Search Engine Watch.com. I was the first international hire at the British publisher’s U.S. office.