Cheong Hui Min Email & Phone Number

Singapore

Singapore

Responsible for spearheading and implementing marketing communications strategy for LifeSG. Directed a marketing campaign which resulted in a 4.7x increase in municipal case submissions. Enhanced product visibility and established thought leadership for through strategic media features, interviews, and speaking engagements. Ensure consistent adherence of GovTech's products, services and initiatives to brand standards across various channels and touchpoints.

Singapore

Lead omnichannel marcomms strategy for key projects, including Tech in Asia's flagship product conference which saw over 6,000 participants, as well as recruitment for a new program initiative catered to founders.

Singapore

Developed and project managed outreach strategy for Tech in Asia's Studios clients, including Alibaba, AWS, EDB, Grab, and Zendesk.

Led the events marketing team of 4 and oversaw all aspects of Tech in Asia’s conference marketing.

Singapore

Developed and executed content strategy as the first marketing hire, to increase awareness of Tech in Asia’s key conferences in Singapore, Tokyo, and Jakarta, as well as other meetups in the region.

Singapore

Worked closely with the broader Deloitte Singapore Marcomms team in executing the marketing and communications strategy. Planned and executed key employer branding initiatives, driving the employer brand forward.

Singapore

• Liased with vendors and adversiting agencies on product brochures and marketing collaterals• Effectively ensured fulfillment of marketing campaign rewards, mitigating customer complaints • Assisted Marketing Managers on computer acquisition activites, campaigns, events and branch marketing activities

• Spearheaded and introduced ideas for company’s Search Engine Optimization campaign, which were eventually adopted• Researched and created content for sales and distribution to key online markets• Assisted in removal of backlog of over 500 dormant article submissions, blog posting and social bookmarking, improving search engine optimization of company’s websites

Singapore

• Effectively promoted company’s co-brand credit card both independently and with a team of part-timers, increasing sales by 10%• Communicated and dealt with customer’s complaints and requests in a confident, courteous and professional manner, maintaining customer satisfaction and loyalty• Talent-scouted potential part-timers and interns through surveys and interviews, recruiting professional financial planners for the organization

• Communicated and dealt with customer’s enquiries in a friendly and efficient manner, delivering customer satisfaction • Documented calls in company’s database via company’s Standard Operating Procedures, keeping track of customer’s cases so as to deliver efficiency and customer satisfaction

Bachelor Of Business Management, Marketing & Finance

Activities and Societies: Performer and active member of school's percussion band, Samba Masala

A Level, Science

Activities and Societies: Anderson Junior College Enterprise Club Sales ManagerSales Manager, Anderson Junior College Enterprise Club •.