Joel Cheong Email & Phone Number

Singapore

Singapore

I've been pivotal in driving impactful and scalable initiatives to foster growth and efficiency. Notably, I bolstered the Southeast Asia Safety and Security initiative.I've conceptualized innovative program constructs and funding mechanisms across the Asia-Pacific region. By anchoring these initiatives with a win-win narrative and rigorous business cases, I've been able to drive significant value for both our organization and our clients.As part of my stretch goals, I developed and implemented a budget-based sales target allocation model for business development leads globally. This model has facilitated the allocation and tracking of individual sales progress, proving to be a key metric on individual scorecards and contributing to overall business success.

I've been instrumental in driving revenue growth through tracking and oversight of strategic sales initiatives, while also spearheading quarterly internal sales challenges from conception to execution, boosting sales team motivation and performance.I architected and implemented divisional and team monthly sales reviews templates, sales performance metrics, pipeline trackers, and revenue gap dashboards for 10+ owners. This initiative ensured cohesive operations and a unified view across diverse stakeholders,I synthesized and conveyed insights from over 10 cross-functional VP-level leaders, providing a comprehensive overview of achievements and roadmaps to C-suite and Global leadership during quarterly business reviews. This facilitated informed strategic decision-making at the highest levels.I developed and pioneered a robust methodology and model for individual sales target allocation, enabling regional sales leads to allocate and track sales targets effectively across 10 teams and 50+ individuals.Furthermore, I collaborated closely with the training team to develop a comprehensive business development onboarding program. By launching a platform equipped with best practices, sales enablement tools, and narratives, we empowered the sales team to enhance their effectiveness and drive business growth.

Singapore

Singapore

I led the inception and execution of pivotal Asia-Pacific initiatives, notably launching a regional sustainability effort that saw the planting of 78,000 trees and facilitated $2.5 million in customer donations. I also crafted and implemented a Corporate Development Framework, empowering the proactive identification and prioritization of inorganic growth opportunities.I conducted exhaustive data-driven business reviews for financial institutions, covering 20 issuing and acquiring customers. Through the automation of report data population, I significantly reduced report generation time by 70%.I tracked and analyzed internal performance dashboards, monitoring metrics such as product volume growth, channel top merchants' performance, and declines across 14 key markets. This enabled the swift identification and rectification of irregularities, ensuring optimal operational performance.I represented Mastercard in the NTU Peak Leadership Program, mentoring students to achieve the top ideation award among eight competing teams. Notably, the judging panel featured senior-level stakeholders from prominent organizations such as Dyson and EY.

Singapore

Singapore

I planned and led trends, innovation and brand strategy projects from resourcing, budgeting and customer reviews. I managed the projects to ensure rigour in the research process and for actionable recommendations for clients to achieve short-term and long-term growth. I also tended to day-to-day client interactions on critical accounts.

Singapore

I was part of the Futures practice in Kantar. In my role, I supported innovation, trends and foresight projects to craft short and long-term growth prioritization frameworks for global brands across multiple industries. I conducted and analyzed primary and secondary research to craft compelling narratives with qualitative and quantitative insights.

Singapore

I worked on campaign creative briefs for a quick service restaurant and FMCG products in Singapore and helped with content strategy for FMCG brands on social media platforms. Additionally, I provided support for pitches through the analysis of primary and secondary research, social conversations and regional shopper marketing trends.

Singapore

I was involved in the research and analysis of various FMCG markets in China, screening participants for co-creation workshops (China and Philippines), and managing online communities (China and Australia). I got the opportunity to freelance for a couple of projects post internship.

Singapore

I handled fulfilment processes for marketing campaigns, and organised financial seminars and lifestyle events for high net-worth clients. Additionally, I participated in the designing of fact sheets for marketing campaigns and internal emails.

Bachelor’S Degree, Corporate Communication And Marketing, Summa Cum Laude

Activities and Societies: SMU Climb Team, SMU Pendeza III Achievements Lee Kong Chian School of Business Dean's List Award AY12/13 Lee.

Bachelor’S Degree, Business/Corporate Communications

Semester long exchange programme Completed modules: Advertising Planning Audience Research International Communications E-Commerce.