Chera Gibb, Mba Email & Phone Number

Meridian, Id, Us

Making an impact in the community through top tier collaboration with business owners. An advocate for social responsibility and community engagement, while developing business standards, driving economic growth, and supporting local charitable initiatives.

Boise, Id, Us

Teaching Mktg 307 Consumer Behavior. An opportunity to learn from future great leaders along with sharing my experiences.

Our mission, at Caltag Marketing Associates, is to provide top-notch marketing services to businesses of all sizes. We are dedicated to being there for your success, believing that by helping our clients thrive, we make a positive impact on their business and the broader community.

Circle Pines, Minnesota, Us

✪ ABOUT COMPANY:1.2K Employees | A global distributor of rotating electrical parts and components for agriculture, construction, truck, automotive, marine and power sports vehicles, owned primarily by PE firm Genstar Capital. Arrowhead grew from $600M to $1.5B through acquisition in 2 years. ✪ EXECUTIVE OVERSIGHTOversight: $30M Global P&L | 60 Direct Reports | 20 Brands | Global Team Hired as VP of Marketing, and in quick succession, promoted to SVP Marketing & Communications, followed by promotion to CMO. Transformed PE’s marketing organization from fragmented to high-performing multibillion-dollar omni-channel revenue engine, playing a key role in acquisition integration and exponential revenue growth.💥 IMPACT: Set the stage and transformed disparate marketing groups into a cohesive global, omni-channel engine, propelling the company’s revenue growth from millions to a multibillion-dollar industry leader.• Established marketing as a strategic business partner necessary to achieve revenue and EBITA targets by activating transformational initiatives within the first 90 days.• Developed investment strategy for a $30M global budget with multi-touch, collaborative budget process involving sales, product management, and finance; conducted monthly P&L reviews.• Drove strategy and implementation for Arrowhead’s corporate brands, global product brands, and intellectual property for 20 owned brands. • Increased Arrowhead’s LinkedIn followers by 280%, increased page views by 75%, and dropped corporate site views by 60%.

Valcourt, Qc, Ca

✪ ABOUT COMPANY:$5B Revenue | 10.5K Employees | Global leader in powersports products, propulsion systems, and boats with extensive international portfolio of brands, including Ski-Doo and Lynx snowmobiles. Owned by investors’ group.✪ EXECUTIVE OVERSIGHTOversight: $20M CO-OP Spend | $2.5M P&L | $30M Global Budget | 60 Direct Reports | Global TeamsHired to accelerate the building and rolling out of digital marketing strategies for dealership clients across BRP’s global enterprise. Secured funding, set up the dealer interface, and started a scaling process. 💥 IMPACT: Established and fortified retail-readiness processes and developed long-term vision with underlying digital-marketing infrastructure; also maximized revenue generated from retail sales. • Maximized retail revenue by facilitating creation and implementation of a retail readiness process, ensuring delivery of new products to dealers.• Launched a self-funded Dealer Marketing Solutions program, enabling access to funding dollars 6 months prior to budget approval. Achieved an 80% adoption rate by BRP dealers after launching brand immersion landing page designed to immerse the consumer in BRP brands.• Grew and supported region’s $20M CO-OP global spend by establishing KPIs to ensure adoption, usage, and digital spend while optimizing portal users’ experience.

Augusta, Georgia, Us

✪ EXECUTIVE OVERSIGHTOversight: $3M P&L | 8 Direct / 12 Indirect Reports | 7 BrandsDevised and implemented global strategic planning and marketing leadership to drive margin improvement, increase sales, coach and develop talent, and evolve process discipline. Led product development, brand and channel marketing, graphic design, and merchandising for 7 brands with full P&L ownership.💥 IMPACT: Fueled $6M in annual revenue growth and implemented a gated process to focus on key category drivers with new dashboards for tracking goals and performance.• Garnered ~$2M (5%) in new product growth in 2017 by creating and implementing Sales & Marketing Overdrive Plan, a novel program rewarding dealers for growth and loyalty.• Supported launch of Total Access Parts, an online ordering portal. Optimized online experience for part ordering, resulting in a 59% average open rate, 23% average CTR, and 76% read rate.• Drove post-acquisition integration activities for newly acquired Arctic Cat business by accessing customer-facing policies, evaluating acquired talent, and determining aftermarket marketing organizational structure.

Augusta, Georgia, Us

Oversight: $3M P&L | 3 Direct / 30 Indirect Reports |Developed standardized processes, addressed organizational structure improvements, and improved customer experience for Jacobson stores across sales, service, and parts.💥 IMPACT: Integrated 19 locations throughout the southern US. Ensured consistency as Jacobsen transitioned to a direct-sales model from traditional distribution model in some markets. • Reduced inventory 15% over 6 months, compressed physical footprint by 15%, and maximized productivity with fewer people.

Fort Worth, Texas, Us

✪ ABOUT COMPANY $4-6B Revenue |14K Employees | (A Textron Company.) Aerospace manufacturer of military rotorcraft and commercial helicopters.✪ EXECUTIVE OVERSIGHTOversight: $1.5M Budget | 6 Direct / 8 Indirect ReportsServed as Interim General Manager of McTurbine, an engine repair/overhaul facility. Provided end-to-end strategic planning for aftermarket support and service focused on sales and marketing improvement initiatives.💥 IMPACT: Implemented key performance indicators, led a Honeywell engine repair line setup, and created an organizational platform to support increased sales growth.• Decreased freight spending 20% by utilizing Lean principles to identify root causes and create an action plan.• Led sales restructuring efforts, including assignment of a dedicated resource for most profitable markets.• Developed integrated process for forecasting and provisioning new aircraft spare parts

St. Louis, Mo, Us

Progressively promoted to new roles with an expanded scope of responsibilities and executive oversight, culminating as VP and GM. Acted as VP for a joint venture between Greenlee and Rothenberger. Had full P&L accountability for North American operations, including sales, marketing, engineering, manufacturing, customer service finance, and purchasing. 🔹 Earlier Roles: Director, North American Utility Sales (2010)Regional Sales Manager – Midwest (2008–2010)Director of Marketing (2006–2008)Senior Product Manager (2000 – 2006)

St. Louis, Mo, Us

Held direct sales line responsibility for over $15 million in sales. Led sales team of three national sales managers and 16 manufacturer representatives.

St. Louis, Mo, Us

Held sales line responsibility for $35 million in sales. Led a blended sales team consisting of 13 sales professionals covering 15 states and improved the overall performance of the team from last place to first place.

St. Louis, Mo, Us

Led sales initiatives, training, repositioning activities, and sourced products internationally.

Orchestrated multiple departmental initiatives resulting in increased sales and effectiveness.

Mba, Global Management

Bs, Social Welfare