Chera Gibb, Mba Email and Phone Number
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HIGHEST OVERSIGHT: P&L to $30M P&L | Teams to 70 | 20 Brands & Products | Multibillion-Dollar Global Organizations TARGET INDUSTRIES: PE-Backed / Public / Private— Powersports, Industrial & Electrical Products, Outdoor Power EquipmentChief Marketing Officer with expertise spanning the full value chain from product innovation and GTM strategy to brand development, multi-channel marketing, full-spectrum communications, and M&A leadership. 🔹 SELECTED LEADERSHIP HIGHLIGHTS-📈 Supported and fueled double digit growth of PE-backed company. • Transformed fragmented underperforming marketing organization to a high-performing multibillion-dollar omni-channel marketing engine, achieved by elevating people, processes, and programs.🚀 Business Transformation: • Restructured and refocused fragmented underperforming marketing organizations by elevating talent and skills, streamlining processes, and building a scalable marketing infrastructure. Breathed life into old, stogy brands and introduced omni-channel communication and high-touch digital solutions. ✨ M&A Integration: • Participated in onboarding five (5) acquisitions, including 2 in Europe. Served as integration leader for Textron, merging 19 acquired businesses. Identified acquisition targets in Europe, China, and Taiwan.💡 Brand Strategy and Architecture: • Developed strategy and provided marketing roadmap for 20+ brands across 3 business segments. Established a monolithic brand strategy, rationalized the brands, and reduced legal spend by $1M.📟 Digital Marketing:• Generated $2M in revenue from a self-funded digital marketing program providing dealers with turnkey solutions below market rates.💬 Recognized Thought Leader: • Panel Speaker, 2023 AIMExpo. Key Speaker at 2022 OPE Expo and Powersports Forum. Top 100 Women in Powersports in 2022 by Dealer News.Chera welcomes invitations to connect on LinkedIn with a special interest in exploring CMO roles where her 20+ years of marketing and sales experience in the powersports, outdoor equipment and several manufacturing industries can drive growth and transformation for your company. Please reach out on LinkedIn or by email at Chera.gibb@gmail.com.
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Adjunct ProfessorBoise State UniversityMeridian, Id, Us
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Board MemberBoise Impact Group Sep 2024 - PresentMaking an impact in the community through top tier collaboration with business owners. An advocate for social responsibility and community engagement, while developing business standards, driving economic growth, and supporting local charitable initiatives. -
Adjunct ProfessorBoise State University Jun 2024 - PresentBoise, Id, UsTeaching Mktg 307 Consumer Behavior. An opportunity to learn from future great leaders along with sharing my experiences.
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FounderCaltag Marketing Solutions May 2024 - PresentOur mission, at Caltag Marketing Associates, is to provide top-notch marketing services to businesses of all sizes. We are dedicated to being there for your success, believing that by helping our clients thrive, we make a positive impact on their business and the broader community.
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Chief Marketing OfficerArrowhead Engineered Products Feb 2021 - Oct 2023Circle Pines, Minnesota, Us✪ ABOUT COMPANY:1.2K Employees | A global distributor of rotating electrical parts and components for agriculture, construction, truck, automotive, marine and power sports vehicles, owned primarily by PE firm Genstar Capital. Arrowhead grew from $600M to $1.5B through acquisition in 2 years. ✪ EXECUTIVE OVERSIGHTOversight: $30M Global P&L | 60 Direct Reports | 20 Brands | Global Team Hired as VP of Marketing, and in quick succession, promoted to SVP Marketing & Communications, followed by promotion to CMO. Transformed PE’s marketing organization from fragmented to high-performing multibillion-dollar omni-channel revenue engine, playing a key role in acquisition integration and exponential revenue growth.💥 IMPACT: Set the stage and transformed disparate marketing groups into a cohesive global, omni-channel engine, propelling the company’s revenue growth from millions to a multibillion-dollar industry leader.• Established marketing as a strategic business partner necessary to achieve revenue and EBITA targets by activating transformational initiatives within the first 90 days.• Developed investment strategy for a $30M global budget with multi-touch, collaborative budget process involving sales, product management, and finance; conducted monthly P&L reviews.• Drove strategy and implementation for Arrowhead’s corporate brands, global product brands, and intellectual property for 20 owned brands. • Increased Arrowhead’s LinkedIn followers by 280%, increased page views by 75%, and dropped corporate site views by 60%. -
Manager, Tier3 Retail And Marketing ManagementBrp Sep 2018 - Feb 2021Valcourt, Qc, Ca✪ ABOUT COMPANY:$5B Revenue | 10.5K Employees | Global leader in powersports products, propulsion systems, and boats with extensive international portfolio of brands, including Ski-Doo and Lynx snowmobiles. Owned by investors’ group.✪ EXECUTIVE OVERSIGHTOversight: $20M CO-OP Spend | $2.5M P&L | $30M Global Budget | 60 Direct Reports | Global TeamsHired to accelerate the building and rolling out of digital marketing strategies for dealership clients across BRP’s global enterprise. Secured funding, set up the dealer interface, and started a scaling process. 💥 IMPACT: Established and fortified retail-readiness processes and developed long-term vision with underlying digital-marketing infrastructure; also maximized revenue generated from retail sales. • Maximized retail revenue by facilitating creation and implementation of a retail readiness process, ensuring delivery of new products to dealers.• Launched a self-funded Dealer Marketing Solutions program, enabling access to funding dollars 6 months prior to budget approval. Achieved an 80% adoption rate by BRP dealers after launching brand immersion landing page designed to immerse the consumer in BRP brands.• Grew and supported region’s $20M CO-OP global spend by establishing KPIs to ensure adoption, usage, and digital spend while optimizing portal users’ experience. -
Director Of Marketing & Strategy - Parts & AccessoriesTextron Specialized Vehicles Nov 2016 - May 2018Augusta, Georgia, Us✪ EXECUTIVE OVERSIGHTOversight: $3M P&L | 8 Direct / 12 Indirect Reports | 7 BrandsDevised and implemented global strategic planning and marketing leadership to drive margin improvement, increase sales, coach and develop talent, and evolve process discipline. Led product development, brand and channel marketing, graphic design, and merchandising for 7 brands with full P&L ownership.💥 IMPACT: Fueled $6M in annual revenue growth and implemented a gated process to focus on key category drivers with new dashboards for tracking goals and performance.• Garnered ~$2M (5%) in new product growth in 2017 by creating and implementing Sales & Marketing Overdrive Plan, a novel program rewarding dealers for growth and loyalty.• Supported launch of Total Access Parts, an online ordering portal. Optimized online experience for part ordering, resulting in a 59% average open rate, 23% average CTR, and 76% read rate.• Drove post-acquisition integration activities for newly acquired Arctic Cat business by accessing customer-facing policies, evaluating acquired talent, and determining aftermarket marketing organizational structure. -
Direct Branch Integration ManagerTextron Specialized Vehicles Jul 2015 - Nov 2016Augusta, Georgia, UsOversight: $3M P&L | 3 Direct / 30 Indirect Reports |Developed standardized processes, addressed organizational structure improvements, and improved customer experience for Jacobson stores across sales, service, and parts.💥 IMPACT: Integrated 19 locations throughout the southern US. Ensured consistency as Jacobsen transitioned to a direct-sales model from traditional distribution model in some markets. • Reduced inventory 15% over 6 months, compressed physical footprint by 15%, and maximized productivity with fewer people.
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General Manager And Business Efficiency LeaderBell Helicopter, A Textron Company Oct 2013 - Jun 2015Fort Worth, Texas, Us✪ ABOUT COMPANY $4-6B Revenue |14K Employees | (A Textron Company.) Aerospace manufacturer of military rotorcraft and commercial helicopters.✪ EXECUTIVE OVERSIGHTOversight: $1.5M Budget | 6 Direct / 8 Indirect ReportsServed as Interim General Manager of McTurbine, an engine repair/overhaul facility. Provided end-to-end strategic planning for aftermarket support and service focused on sales and marketing improvement initiatives.💥 IMPACT: Implemented key performance indicators, led a Honeywell engine repair line setup, and created an organizational platform to support increased sales growth.• Decreased freight spending 20% by utilizing Lean principles to identify root causes and create an action plan.• Led sales restructuring efforts, including assignment of a dedicated resource for most profitable markets.• Developed integrated process for forecasting and provisioning new aircraft spare parts -
Vice President & General ManagerGreenlee, A Textron Company Oct 2000 - Oct 2013St. Louis, Mo, UsProgressively promoted to new roles with an expanded scope of responsibilities and executive oversight, culminating as VP and GM. Acted as VP for a joint venture between Greenlee and Rothenberger. Had full P&L accountability for North American operations, including sales, marketing, engineering, manufacturing, customer service finance, and purchasing. 🔹 Earlier Roles: Director, North American Utility Sales (2010)Regional Sales Manager – Midwest (2008–2010)Director of Marketing (2006–2008)Senior Product Manager (2000 – 2006) -
Director, North American Utility SalesGreenlee, A Textron Company Jun 2010 - Oct 2010St. Louis, Mo, UsHeld direct sales line responsibility for over $15 million in sales. Led sales team of three national sales managers and 16 manufacturer representatives.
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Regional Sales Manager - MidwestGreenlee, A Textron Company Mar 2008 - Jun 2010St. Louis, Mo, UsHeld sales line responsibility for $35 million in sales. Led a blended sales team consisting of 13 sales professionals covering 15 states and improved the overall performance of the team from last place to first place.
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Senior Product ManagerGreenlee, A Textron Company Oct 2000 - Feb 2006St. Louis, Mo, UsLed sales initiatives, training, repositioning activities, and sourced products internationally.
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Director Of MarketingGreenlee Feb 2006 - Mar 2008Orchestrated multiple departmental initiatives resulting in increased sales and effectiveness.
Chera Gibb, Mba Skills
Chera Gibb, Mba Education Details
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University Of PhoenixGlobal Management -
University Of Wisconsin-WhitewaterSocial Welfare
Frequently Asked Questions about Chera Gibb, Mba
What company does Chera Gibb, Mba work for?
Chera Gibb, Mba works for Boise State University
What is Chera Gibb, Mba's role at the current company?
Chera Gibb, Mba's current role is Adjunct Professor.
What is Chera Gibb, Mba's email address?
Chera Gibb, Mba's email address is cg****@****dep.com
What is Chera Gibb, Mba's direct phone number?
Chera Gibb, Mba's direct phone number is +160844*****
What schools did Chera Gibb, Mba attend?
Chera Gibb, Mba attended University Of Phoenix, University Of Wisconsin-Whitewater.
What skills is Chera Gibb, Mba known for?
Chera Gibb, Mba has skills like Marketing Strategy, Strategic Planning, Business To Business, P&l Management, Sales Management, Program Management, Manufacturing, Product Management, Procurement, Sales, Six Sigma, Purchasing.
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