As the principal and owner of Step Up Strategies, I lead a marketing strategy and business operations consultancy dedicated to empowering businesses with tailored solutions for sustainable growth. I work closely with clients to develop and execute strategic plans that optimize both marketing efforts and operational efficiency. Key responsibilities include:Strategic Planning: Craft and implement comprehensive marketing strategies that align with client goals, target audiences, and market trends.Business Operations: Partner with organizations to enhance operational workflows, driving improvements in efficiency, profitability, and scalability.Client Relationship Management: Build strong, collaborative partnerships with clients, offering ongoing guidance and support to meet evolving business needs.Brand Positioning: Help businesses define and elevate their brand identity, creating clear, consistent messaging across multiple channels.Growth & Expansion: Lead initiatives to enter new markets, launch products, and scale business operations.Cross-functional Collaboration: Work across various business functions to integrate marketing strategies with sales, customer service, and overall company objectives.At Step Up Strategies, I am committed to helping clients achieve measurable results by leveraging both strategic marketing insights and operational best practices.

Serve as a strategic partner to the Chief Marketing Officer & Chief Communication Officer on the overall vision and strategy for the MarCom department. Operates and collaborates with a cross-functional team of customer-facing leaders to support and build MultiCare’s services, design new products across the enterprise, drive business-to-business solutions, deliver strategic plans across multi-channel MarCom platforms, and improve the efficiency and effectiveness of the department’s performance and internal service delivery. Charged with launching an integrated, shared services infrastructure that supports the organization across all business units focused on building brand & reputation affinity among all customer groups.

• A key collaborator to business partners to improve the efficiency and effectiveness of the department’s performance and internal service delivery• Develop and implement organization-wide strategies that maintain and improve the overall business of marketing, while achieving marketing efficiencies and scale economies. • Established infrastructure to support data collection, analysis, measurement/metrics, and continual research/implementation to support marketing teams• Implemented and launched multiple MarTech tools to standardized work flow processes to assist in modernizing the marketing department and becoming a more process-oriented department• Coordinated department wide trainings focused on elevating skills of team members and providing foundational knowledge to enhance client offerings • Created infrastructure that focuses on aligning people and processes with technology in support of marketing activities to improve marketing effectiveness.• Employed and executed a marketing governance, Marketing Excellence Reviews, that enables more effective implementation of strategy, aligns cross-functional groups around common purpose through communication and accountability, and ensure alignment of business strategy, marketing strategy and plans, marketing execution • Launched a budget prioritization process to align marketing activity with business objectives that provided marketing consultants with a quantifiable criteria to present to business leaders• Developed marketing departments annual budget tracking system and launch tool, Allocadia to support budget management needs

- Led a comprehensive strategy for rebranding and relaunching products across various marketing and communication channels and retail spaces. The primary objective was to drive sales growth in both the wholesale and retail divisions. I established a robust business infrastructure to streamline operations across five retail stores resulting in significant gains in net revenue. This included creating essential documents such as P&L statements, restructuring inventory, and ordering processes and developing training manuals and employee handbooks. I introduced selling techniques, initiated transaction goals, and provided upsell training to all associates which lead to year over year sales increases by over 10%.

Directed multifaceted marketing programs across a diverse portfolio of more than 115 retail properties across the nation. In collaboration with field marketing directors, I designed and implemented a system wide marketing budget tracking system linked to ROI. Initiated and oversaw all marketing activities for the center’s business, with the primary goal of fostering tenant and customer growth while driving revenue growth

Responsible for establishing and coordinating all marketing functions for the center's business, for the purpose of assuring tenant/customer growth and driving revenue generation. Specific duties include coordinating campaigns and promotions, budgeting/forecasting, advertising, sponsorship sales, merchandising, and public relations. Main focus for 2012-2013 is around planning and coordinating all strategic marketing plans for the $35 million redevelopment and rebranding of SuperMall to The Outlet Collection | Seattle. Received the One Glimcher Marketing Director of the Year award for 2013. Essential Skill Set of Position:- Develop and implement annual marketing plan and budget- Responsible for marketing and sponsorship budget- Plan and implement center campaigns, special events and attractions (i.e., trade shows, contests, new store openings, etc., and maintains annual calendar events)- Develop sponsorship programs to meet budget goals by generating prospects, creation of proposals, negotiation of terms and developing partner relationships- Direct, train, supervise and appraise guest service associates- Assist in planning and participating in mall tenant meetings; assists tenants with all aspects of generating and increasing sales- Analyze market research. Effectively utilizes the results to achieve marketing plan objectives.- Compose tenant relations correspondence- Responsible for media buys- Collaborate with creative agency to develop marketing campaigns and promotional collateral, as well as, mall brochure directories- Perform Public Relations by communicating and participating with community organizations, utilizing social media and dissemination of approved media releases- Act as market expert and keep corporate marketing and leasing departments in the know with local market trends- Maintain good tenant relations, and assists new tenants with grand openings- Responsible for driving gift card sales and maintaining accurate financials

Managed marketing and communications programs, increased sales, and traffic by 5%+, and supported national retail strategies with local data-driven insights. Led digital initiatives, nurtured community relationships, and oversaw customer services team.

Composed press releases, articles, blogs and updating web content. Conducted a redesign for Facebook, business cards, name badges, website, and marketing slogan. Directed branding and strategic sales seminars to develop an annual plan to increase sales and awareness. Maintained online presence through social media profiles, networks and blogs. Designed company newsletters and marketing materials via Adobe Illustrator CS5, and myemma.com. Prepared materials for tradeshows, school visits, and various community outreach events. Developed a strategic annual media plan utilizing radio, print, SEO/SEM, PPC, IYP, PYP, and digital assets.

Assisting in launch of CBS Seattle Local Search platform, Assigned task to develop a new process for CBS Seattle Local Offers platform, Expanding CBS Seattle’s small to medium direct new business clientele to meet sales goals. Created a multi-media community service awareness marketing campaign that went local and national.

Organized consumer marketing platforms, projects, and events; Continuously met new business expectations; Maintained and increased partnership marketing contacts; Provided multimedia integrated marketing campaigns for marketing partners(clients); Selected by management to develop and increase sales for E-commerce program as well as create a team; Performed general execution and program management tasks

Created and designed monthly newsletters; Organized consumer marketing platforms, projects, and events; Assisted in developing localized marketing platforms passed down by corporate; Maintained and increased partnership marketing contacts; Assisted retailers and consumers by providing necessary resources; Performed general assistant office tasks

Executed daily office duties; Developed family programs and child activities; Created teams and delegated tasks for housing programs; Designed new plan to keep track of housing waitlist which decreased apartment turn around wait time

Planed and organized events for corporate and personal clients; Brought in four new client avenues; Travel agent; Put together up-sell packages; Developed new marketing techniques for company

Performed sales, advertising and promotions; Kept over a $14 per customer quota during time worked; Coordinated all in-service seminars; Performed general duties such as scheduling and cashiering