Chere B. Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

As the Associate Director of Global Events I own the strategy and execution for all HFHI events and field activities across multiple regions worldwide, managing an annual calendar of events, developing exceptional experiential strategy, managing the participation and logistics for US Based and International events, as well as producing our bi-annual flagship leadership conference.

Greater Atlanta Area

*Manage Event Planning services focused on client needs assessment, vendor relations, site inspection, cost analysis, set-ups, audio-visuals, speaker procurement, guest transfers, transportation, off-site entertainment, reservations, and menu selection for breakfasts, luncheons, and dinner buffets. *Direct point of contact for client, vendors, and participants regarding meeting specifications, requirements, registration, confirmations, cancellations, schedules, cost summaries, and RFPs. *Track and summarize budgets ($1.5 million or more) for all conferences, and organize attendee-participatory information. *Gain information during extensive business travels and through a cultivated network of DMC representatives globally to advise on travel and entertainment options specific to geographical venues. *Enforce negotiations with vendors to arrive at mutually agreeable, cost-saving solutions. *Collaborate with creative teams to design marketing materials and signage that represent the theme and goals of the client.*Supervise volunteers, staff management and project leadership skills

Smyna, Ga

* Created press releases and executed product launches and promotional branding events. *Created innovated grassroots and guerilla marketing campaigns for clients. *Coordinated travel arrangements for corporate group participants.*Created strategic marketing plans for clients; including sampling events, coupons and sweepstakes.*Researched target demographics, trends via phone and internet, conducted channel research, compiled data, and reported findings and submitted reports to clients. *Product positioning and created Brand awareness in targeted demographics. *Negotiated contracts with Hyundai, McDonalds Restaurant Corporation and other corporate sponsors and media.

*Planned, organized and monitored the logistical interfacing of special events, conventions and tradeshows with attendance ranging from 10-100,000 participants.*Managed multiple accounts (25+) that generated over $100 million revenue for GWCC within a two year period. *Reviewed sales agreements to ensure compliance with contractual terms set by GWCC. *Presented event information, using PowerPoint presentations and event outlines for internal distribution and to the Convention and Visitors Bureau. *Responsible for event billing and account reconciliation.

Atlanta,Ga

* Provided comprehensive and cost-effective meeting planning services to The Home Depot and its affiliate companies.* Planned company wide training and sales meetings with budgets between $500 and $1 million dollars.* Oversaw all aspects of meeting logistics including but not limited to online registration, travel arrangements, menu planning, audiovisual, entertainment and décor.* Responsible for contract negotiation and budgeting. * Set up direct bill accounts with preferred Hoteliers and vendors * Performed site inspections and research for internal meetings and training events. * Provided quarterly savings reports and forecast reports for the next fiscal year. * Processed monthly invoices from corporate American Express statements. * Demonstrated ability to analyze situations accurately and adopt an effective course of action.

Broomfield, Co

* Planned fund-raising, networking and appreciation events for up to 1500 members. * Negotiated sales contracts and performance agreements with vendors and major corporations. * Developed a yearly schedule for New Member classes and Continued Education classes for members. * Provided measurement on volume and trends to determine the member’s education needs while improving customer satisfaction and retention. * Created and updated training materials. * Prepared weekly reports for Association President.

Conference And Meeting Management

Business Administration And Management, General