Chere Hedges Email & Phone Number

Sacramento, Ca, Us

West Sacramento, California, United States

California, United States

Consultant to Specialty CPG companies. Redefining thoughtful distribution and go to market strategies. Ensuring emerging brands are taken care both financially and visually.

Rocklin, California

West Sacramento, California

Responsible for national and regional retail chains and distributorsExperienced in Broker management where clear sales objectives are set, and the management of any shortfalls are corrected in real-timeIncreased sales by 53% since joining Faribault Dairy.Maintained monthly, quarterly, and annual sales projections as well as planned cheese productionExperienced in Good Manufacturing Practices, HAACP, and Third Party AuditsGained 3 new Regional Chains within first 2 months with a total of 1,119 storesEstablished & implemented new pricing strategy for 2009 - 2010.Clear understanding of a cheese manufacturer's make process and cost of goodsLaunched 3 new items on a National level - and sold out of current inventory of 2 itemsMaintained 3 years of Nielsen and Kroger Data

Responsible for $78 Million in Sales $11.7 Million in Gross Profit consisting of over 5000 itemsCreated, executed, and managed a 75 item Cheese line - Gold Rush Creamery - $10 Million sales annually that is distributed in 4 states.Managed a team of 5 that included 2 buyers and 3 sales team members with 75 + customers.Responsible for Nugget Markets - 9 store upscale chain in Northern California.Managed Ad programs for Nugget Markets and Raise The Bar (34 upscale independent retailers in San Francis co)Responsible for monthly flyer and providing $10,000 income each month.Planned and held quarterly trainings for retailers on different topics necessary to the cheese department.Created and did training on Cheese 101 & 102 for retailer's success in handling and storing cheese.Integral part in the acquisition of Domestic Cheese Company which included combining items and purchasing power for over 1500 items.Managed Cheese Importing Licenses for over 5 years.

Management and marketing of private label program for 500+ items.Created and implemented marketing programs for 11 Western States.Responsible for planning and executing 3 trade shows a year.Created marketing materials and collateral for General Merchandise, HBC, and Specialty Foods.Analyzed and evaluated success of marketing programs for General Manager.Created the start up and management of on site company store for 450 associates.Responsible for creating and implementing all sales and marketing for Fleming website.

Responsibilities included General Merchandise, Seasonal Programs and an extensive Private Label offering.Generated in excess of $18 Million sales annually.Managed and Executed the above categories in 3 trade shows a yearManaged and Executed 4 Seasonal prebookings a year.Created and produced highly successful selling tools.Developed and implemented weekly ads for Retail groups such as Independent Grocer's Association (IGA).Seasonal programs included Valentines, Easter, Spring/Summer, Back to School, Halloween and ChristmasEffectively managed and procured 2500 General Merchandise items.Experienced in all areas of buying responsibilities, including pricing, promotions, turns, service level and gross profit.Highly experienced with vendor negotiations and relations.Assisted in creating plan o grams for assigned items for independents and Food 4 Less stores.

Bachelor Of Science, Fashion Merchandising

Education record