Cheryl Reynolds Email & Phone Number

Estero, Fl, Us

Estero, Fl, Us

Estero, Fl, Us

Served as a senior director leading Global Distribution System (GDS) partnerships, rate comparison competitive intelligence, and the revenue integrity division. Additionally, I am accountable for transforming distribution strategies, financial performance, and executing partnership agreements. I also provided key insight and guidance on company-wide contracts that should be rejected and renegotiated through the Chapter 11 restructuring process. I also established the company's fraud prevention and trust and safety initiatives. ►Lead trust and safety with fraud and theft prevention mitigation activities. Curtailing chargebacks before they happen and prevent bad actors attempts at stealing high dollar assets from rental locations. ►Provided additional inventory and rate types while renewing multi-year agreements with a $60M annual budget resulting in a 14% reduction in GDS costs.►Dynamically negotiated the introductory GDS full content agreement and led the team as the foundational major car rental company to comprehensively distribute prepaid rates in the GDS and Online Travel Agencies (OTAs).►Developed the car rental industry’s first Revenue Integrity team identifying fraudulent bookings and spearheading the prevention of revenue leakage.►Introduced a membership rate validation process resulting in remarkable outcomes including a 2-percentage point reduction in customer no-shows and generating a $10M annual cost savings.

Estero, Fl, Us

San Francisco, Ca, Us

Executive leader reporting to the Board of Directors. Additionally, I led the organization while developing and executing revenue and profitability strategies.►Cultivated a continuous improvement culture empowering innovation and creativity across the organization.►Transformed the company into a virtual environment producing a 30% reduction in annual costs.

Burlingame, Ca, Us

Led as the pivotal GDS and OTA contract negotiator, corporate accounts strategic pricing, and supplier relationship manager. Additionally, I collaborated with stakeholders aligning strategies with enterprise mission and objectives.►Developed supplier relationships while directing strategy, commercial terms, monthly invoice approval, and billing analysis.►Propelled growth from 10% to 21% of total revenue within the GDS channel.

Chicago, Il, Us

Streamlined contract implementation processes generating an 80% reduction in time. Additionally, I launched DocuSign, an electronic signature application, creating a 50% reduction in signature cycle time and a 30% reduction in distribution costs.►Conducted multiple analyses and reporting used to create data-driven decisions.►Directed all strategy and technology-based projects.

Gb

Msc, Air Transport Management

Ba (Hons), Management And Leisure - 2.1