Cherian John Email and Phone Number

Lead the Amazon Vendor Services for North America and Emerging Markets through a team of 200+ catering to 1000+ tier 1 vendors.

Lead the India Toys Business. Manage a team of 9 Category manager/Brand specialists.

Built the school books category in Amazon IN (2.5X growth in 12 months) by driving inputs like selection expansion, availability and pricing

Castrol Activ is the largest lubricant brand in India and contributes to over 25% of Castrol India Revenue. As the brand custodian of Activ, I manage the product portfolio and develop and deploy best in industry communication assets and campaigns across TV, digital, on ground and trade.

Manage product portfolio and life cycle, pricing and new product introductions. Develop and deploy key strategic initiatives to grow the truck oil and industrial segments for the company. Develop offers to differentiate products and create value for customers and the company. AchievementsDid a gap assessment and introduced products and SKUs within the engine oil segment to add 4Ml in 2018. Refreshed the entire offering of driveline oils and greases to add 1Ml in 2018. Both these… Show more Manage product portfolio and life cycle, pricing and new product introductions. Develop and deploy key strategic initiatives to grow the truck oil and industrial segments for the company. Develop offers to differentiate products and create value for customers and the company. AchievementsDid a gap assessment and introduced products and SKUs within the engine oil segment to add 4Ml in 2018. Refreshed the entire offering of driveline oils and greases to add 1Ml in 2018. Both these initiatives led to a 2% market share increase for Castrol Commercial Vehicle oils. Did a portfolio review of industrial oils to unlock growth opportunity of 3Ml in the next 5 years. Deployed offers to win in wind aftermarket segment leading to an increase in 15% market share. Show less

Handled business worth Rs.180cr with Rs. 36cr GM and lead a team of 8 sales managers. Create and implement territory strategy – sales,profitability, relationship management with C-Level executives and business development for clients in construction, mining and logistics. Managed accounts like Tata, Scheaffler, Bosch, John Deere, Fiat etc. AchievementsReversed the decline in both South and West regions and brought back to volume and GM growth. Coached 2 team members to clear the… Show more Handled business worth Rs.180cr with Rs. 36cr GM and lead a team of 8 sales managers. Create and implement territory strategy – sales,profitability, relationship management with C-Level executives and business development for clients in construction, mining and logistics. Managed accounts like Tata, Scheaffler, Bosch, John Deere, Fiat etc. AchievementsReversed the decline in both South and West regions and brought back to volume and GM growth. Coached 2 team members to clear the internal assessment to be promoted to team lead level. Show less

Lead a 3 member team to handle sales for Andhra Pradesh. Responsible for gross margin delivery, sales process management and team management. Strategic Account Management - Develop and execute the account plan for 30 strategic accounts with revenue of Rs. 65cr across the country with emphasis to product mix, relationship management and profitability.

Handled Key Account Management of Tata Motors, Atlas Copco, Thermax and Thyssen Krupp Inds.Responsible for P&L, maintaining a profitable product mix, managing the sales cycle including customer acquisition, credit assessment, logistics, ensuring after-market tie-ups and product development by coordinating between multiple teams.AchievementsGrew the product portfolio to increase sales by 13% at Atlas Copco and Tata Motors by introducing 5 new products by conducting trials and… Show more Handled Key Account Management of Tata Motors, Atlas Copco, Thermax and Thyssen Krupp Inds.Responsible for P&L, maintaining a profitable product mix, managing the sales cycle including customer acquisition, credit assessment, logistics, ensuring after-market tie-ups and product development by coordinating between multiple teams.AchievementsGrew the product portfolio to increase sales by 13% at Atlas Copco and Tata Motors by introducing 5 new products by conducting trials and achieving buy in from multiple stakeholders including international product approval teams.Developed EPC industry as a new focus area for BPCL in the Lubricants business by gathering business worth $1 million in Pune Territory alone in 2011. Accounts acquired include Thermax and Thyssen Krupp Inds. Show less

Led a team of 3 sales assistants and over 290 channel partners and handled the reseller channel across six districts of Maharashtra with accountability for sales cycle, distribution and marketing with responsibility for complete P&L.AchievementsReversed degrowth and achieved impressive revenue growth by - Reorganizing and refocusing the channel partners based on product and customers instead of historical volumes. - Motivating the channel partners through a revamped… Show more Led a team of 3 sales assistants and over 290 channel partners and handled the reseller channel across six districts of Maharashtra with accountability for sales cycle, distribution and marketing with responsibility for complete P&L.AchievementsReversed degrowth and achieved impressive revenue growth by - Reorganizing and refocusing the channel partners based on product and customers instead of historical volumes. - Motivating the channel partners through a revamped incentive scheme and by leveraging the informal channel networks. Developed and launched MAK Horticultural Mineral Oil in western Maharashtra which has a projected potential of 2.5TMT/ yr. Show less

Part of a two member team that was responsible for base oil SCM including procurement, trading and value addition.AchievementsCarried out a project to find out alternate uses of base oils to ensure evacuation and add value which resulted in the launch of Light Liquid Paraffin that created new business opportunity with increased margin. Carried out an excise reconciliation exercise that led to significant recoveries from post facto sales and instituted billing practices which… Show more Part of a two member team that was responsible for base oil SCM including procurement, trading and value addition.AchievementsCarried out a project to find out alternate uses of base oils to ensure evacuation and add value which resulted in the launch of Light Liquid Paraffin that created new business opportunity with increased margin. Carried out an excise reconciliation exercise that led to significant recoveries from post facto sales and instituted billing practices which ensured such under recoveries would not be encountered in future. Show less