Cherie Fields Email & Phone Number

Atlanta, Georgia

--Manages global sponsorship program and special events for financial technology company. --Negotiates sponsorship deals--Cultivates relationships with sponsors--Ensures that partnerships align with the goals and values of our sponsors and with OneStream--Ultimately, manages the development, implementation and activation of sponsorship agreements to generate revenue for the company and maximize impact for all parties involved--In my first five months with the company, I increased sponsorship sales of our largest conference by 67% over the previous year. --Key Achievement: Total sponsorship revenue raised under my leadership thus far, in my two years with the company is more than $3,000,000 and counting

Atlanta, Georgia

--Developed initiatives and events designed to drive and increase engagement of Peloton programming among its Corporate Wellness clients --Key Achievement - Served as captain for Peloton’s activation and pop-up showroom at the Essence Festival of Culture in New Orleans July 2022. This event attracted over 500,000+ attendees from all over the country. Under my leadership, our pop-up showroom produced more leads than any other US showroom between 7.1 - 7.3

Atlanta, Georgia

--Key Achievements – Achieved 136% of sales goal in November 2021, 195% of December 2021 goal, 135% of January 2022 goal, 122% of February 2022 goal and 194% of March 2022 goal--Established strong connection with leads and builds long lasting relationships with existing customers all over the country--Utilized Salesforce daily to own and manage entire sales lifecycle --Curator of high energy vibes and stellar customer experiences in the Atlanta showroom

Atlanta, Georgia

Studio leader for one of the leading indoor cycling fitness franchises in the country. Responsible for managing all aspects of the business including but not limited to: --Manage the daily operations of a fast-paced fitness studio--Drive sales and revenue by setting goals and exceeding them--Hire, train and schedule all studio sales and customer service staff--Manage, develop and evaluate the performance of all sales and customer staff for ongoing success and future growth--Work directly with Lead Instructor in increasing studio utilization and workout traffic--Coordinate studio events, community outreach and partnerships--Build long lasting relationships with prospective and current members in order build a strong community

Charlotte, North Carolina

Responsible for driving brand awareness via community engagement, events, promos and social media for multiple companies in the fitness, sports and entertainment industries. Companies listed below:-GMR Marketing: Event Manager for Best Buy’s holiday shopping preview promotion, working closely with the Best Buy Store Manager to ensure a smooth activation. Point of contact for the GMR Logistics Manager, Brand Ambassadors and Geek Squad Agents on-site. Duties include managing the entire footprint, conducting the site check, managing and assisting in set-up/tear down and post event reporting. Team Lead for Metro PCS launch throughout North Carolina. Executed 20+ events including sporting events, grand openings, festivals, back to school events, university events and more. Brand Ambassador for U.S. Bank’s partnership with the Country Music Association. Responsible for set up, take down, greeting and mingling with attendees, and encouraging attendees to participate in pre-show festivities. Brand Ambassador for Novant Health activation at Charlotte Hornets home games. Responsible for driving brand awareness and encouraging people to participate in the activities within the footprint area at Time Warner Cable Arena. Represented Stryker at the 2018 Wells Fargo Championship. Responsible for driving brand awareness and encouraging people to participate in the activities within the footprint area at the event.-Productions Plus: Brand Ambassador for GMC/Buick activation at the Carolina Panthers game. Responsible for engaging fans, generating leads, and distributing giveaways.-Zico Coconut Water: Executed multiple promotional activities and marketing-related tasks including event coordination, in-store demos, retail activations, samplings, etc. -Other brands I’ve represented: (detailed roles available upon request)Tito’s VodkaJack Daniel’sJim BeamMaker’s MarkD’Usse CognacClean JuiceGet Fit Foods

Charlotte, Nc

Successfully launched and managed multiple Orangetheory Fitness studios in Charlotte NC. --Executed successful pre-sales, marketing and event tactics to drive membership sales and awareness for openings of three Orangetheory studios in Charlotte NC --Took over the management of an existing studio that was failing. Under my leadership, studio revenue Increased by more than 20% in less than 15 months. --Identified and cultivated relationships with key businesses and organizations --Coordinated studio events, community outreach and partnerships. --Hired, trained and scheduled all studio sales and customer service staff. --Executed and reviewed monthly goals with sales staff. --Managed, developed and evaluated the performance of all OTF sales and customer staff for ongoing success and future growth. --Conducted regular staff meetings and attended all required webinars and other requested corporate meetings. --Managed client and staff concerns as well as the daily operations of a fast-paced fitness studio

Birmingham, Alabama, United States

**Specialized in event planning, media relations, and social media marketing for member-based industry associations and nonprofit organizations including the Association of Fundraising Professionals, Birmingham Venture Club, Birmingham Society of Human Resource Management, Birmingham Urban League, and the University of Alabama at Birmingham. Events included fundraisers, conferences, internal company events, award ceremonies & more. The events I produced helped raise approximately $1M annually for nonprofit organizations **Named “Entrepreneur Spotlight Winner” by the Birmingham Business Journal and “BELK Innovation in Diversity and Inclusion Award Winner” by the Birmingham Business Alliance

Birmingham, Alabama, United States

--Provided strategic public relations direction while building and maintaining positive working relationships for the company’s clients. Responsibilities included, but weren’t limited to, developing and executing campaigns, special projects, timelines and budgets.--Client experience included diverse accounts such as Verizon Wireless Georgia/Alabama Region, Captain D’s Seafood, American Honda, Honda Manufacturing of Alabama, LLC, Bruno’s Supermarkets, EXPO Design Center (a Home Depot Company), KPS Group and the Alabama Chapter of the March of Dimes.

Bachelor Of Arts (B.A.), Mass Communications

Education record