Cherie Mccabe work email
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Driven, creative, collaborative, forward-thinking. Seasoned professional with 10+ years of marketing, eCommerce and visual communications experience. Proven success in scaling multimillion-dollar online businesses and leading teams both small and large through high-growth periods, with an entrepreneurial, data-led, people-first mindset. Experienced in building marketing strategies and customer-centric online experiences that convert. Purpose-driven professional and an advocate for culture-focused workplaces that lead with heart.
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Director Of EcommerceNûby™ Sep 2022 - PresentMonroe, La, Us- Management of online storefront during migration to Shopify Plus platform- Spearheaded optimizations that led to website traffic, revenue, and AOV growth- Launched an on-site bundle strategy and refinement of product merchandising- Onboarded a paid ads partner and managed Meta/Google spends- Partnered and managed an affiliate marketing consultant and affiliate agency- Managed SEO growth partner to execute on blog strategy and on-page optimizations- Full audit and review of the product catalog to facilitate bi-annual clearance events- Responsible for the creation of an omni-channel marketing and promotional calendar, overseeing content across paid social, email marketing and web merchandising- Launch and optimization of email and SMS marketing sales funnels -
Director Of EcommerceDr Talbot'S Sep 2022 - PresentMonroe, La, Us- Led successful migration to Shopify Plus, driving significant improvements in web experience- Developed and implemented strategic product bundling initiative- Established and managed key digital marketing partnerships, including paid advertising agencies for Meta/Google campaigns and affiliate marketing programs- Orchestrated comprehensive SEO strategy through partnership with growth specialists, focusing on content development and technical optimization- Created and executed data-driven omnichannel marketing calendar, aligning messaging across paid social, email, and web channels- Set up email marketing funnels to enhance customer acquisition and retention -
Senior Manager, Ecommerce & MerchandisingKindred Bravely May 2021 - Sep 2022Oceanside, California, Us- Managed online storefront and sales funnel strategies that led to 561% growth in Shopify sales within 3-year tenure, and inclusion of the brand on the Inc. 5000 list three times- Coached and empowered a 13-person creative and web team through a demanding growth period- Led weekly Marketing Team meetings and worked to optimize efficiency and communication- Owned and built action plans around key KPIs through weekly, monthly, and quarterly reporting- Managed SEO/SEM and holistic blog strategy, leveraging copywriters & agency partners- Development and collaboration on an integrated promotional calendar- Managed external eCommerce and developer/tech partners -
Ecommerce ManagerKindred Bravely Mar 2019 - May 2021Oceanside, California, Us- Managed website listings, merchandising strategies, and landing page optimization- Increased AOV +40.7% and conversion rate +7.15% within a two-year period, surpassing goals- Collaborated on the UX for upsells and bundles- Established a strategy for using these features on-site that led to $1M+ in incremental revenue- Managed a team of two assistants, overseeing listing and theme maintenance- Oversaw agency and dev partners and led a full theme redesign from end-to-end- Vetted new agency partners as business needs shifted- Collaborated with design/UX stakeholders to create inspiring on-site experiences- Lead voice of the eCommerce shopping experience across a growing team of 50+
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Marketing & Ecommerce ManagerKrewe Oct 2016 - Feb 2019New Orleans, Louisiana, Us- Project-managed a re-theming in moving away from a legacy Shopify theme- Led a marketing/creative team of four across email, social, design, and photo- Implemented UX/design concepts for sale events, fully optimized for mobile device conversion- Launch email-focused eCommerce sale event strategy that generated 200% YoY growth- Guided strategy on landing pages for key collection drops that led to a 20% lift in conversion -
Senior Graphic DesignerKrewe Nov 2015 - Oct 2016New Orleans, Louisiana, Us- Assisted in the concept and design of KREWE's 2016 CFDA/Vogue-award-winning portfolio- Sourced and managed developer talent and partners for Shopify theme enhancements - Assisted in the development of photo and editing processes for a rapidly scaling product assortment- Used Adobe Creative Suite to work on various collateral needs, from print to digital, and collaborated closely with local and national printers
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Creative Marketing SpecialistGardner Realtors May 2014 - Nov 2015Metairie, La, Us- Taught and led creative marketing classes for clients- Led a blog launch initiative and facilitated content creation with competitive SEO/SEM value- Built quarterly brand campaigns for digital and print paid advertising- Presented on social media strategies at The Realty Alliance conference -
Jr. Graphic DesignerTrumpet Advertising Dec 2013 - May 2014New Orleans, Louisiana, Us- Worked alongside art directors on digital and print projects- Built out digital advertisements while adhering to clients' brand standards- Researched creative brand strategies for existing client base
Cherie Mccabe Skills
Cherie Mccabe Education Details
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Loyola University New OrleansMass Communications
Frequently Asked Questions about Cherie Mccabe
What company does Cherie Mccabe work for?
Cherie Mccabe works for Nûby™
What is Cherie Mccabe's role at the current company?
Cherie Mccabe's current role is Director of eCommerce.
What is Cherie Mccabe's email address?
Cherie Mccabe's email address is ch****@****ely.com
What is Cherie Mccabe's direct phone number?
Cherie Mccabe's direct phone number is +150440*****
What schools did Cherie Mccabe attend?
Cherie Mccabe attended Loyola University New Orleans.
What skills is Cherie Mccabe known for?
Cherie Mccabe has skills like Layout, Graphic Design, Graphics, Photoshop, Typography, Adobe Creative Suite, Graphic Arts, Wordpress, Social Media, Indesign, Illustrator, Brand Management.
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