Cherie Mccabe Email & Phone Number

Monroe, La, Us

- Management of online storefront during migration to Shopify Plus platform- Spearheaded optimizations that led to website traffic, revenue, and AOV growth- Launched an on-site bundle strategy and refinement of product merchandising- Onboarded a paid ads partner and managed Meta/Google spends- Partnered and managed an affiliate marketing consultant and affiliate agency- Managed SEO growth partner to execute on blog strategy and on-page optimizations- Full audit and review of the product catalog to facilitate bi-annual clearance events- Responsible for the creation of an omni-channel marketing and promotional calendar, overseeing content across paid social, email marketing and web merchandising- Launch and optimization of email and SMS marketing sales funnels

Monroe, La, Us

- Led successful migration to Shopify Plus, driving significant improvements in web experience- Developed and implemented strategic product bundling initiative- Established and managed key digital marketing partnerships, including paid advertising agencies for Meta/Google campaigns and affiliate marketing programs- Orchestrated comprehensive SEO strategy through partnership with growth specialists, focusing on content development and technical optimization- Created and executed data-driven omnichannel marketing calendar, aligning messaging across paid social, email, and web channels- Set up email marketing funnels to enhance customer acquisition and retention

Oceanside, California, Us

- Managed online storefront and sales funnel strategies that led to 561% growth in Shopify sales within 3-year tenure, and inclusion of the brand on the Inc. 5000 list three times- Coached and empowered a 13-person creative and web team through a demanding growth period- Led weekly Marketing Team meetings and worked to optimize efficiency and communication- Owned and built action plans around key KPIs through weekly, monthly, and quarterly reporting- Managed SEO/SEM and holistic blog strategy, leveraging copywriters & agency partners- Development and collaboration on an integrated promotional calendar- Managed external eCommerce and developer/tech partners

Oceanside, California, Us

- Managed website listings, merchandising strategies, and landing page optimization- Increased AOV +40.7% and conversion rate +7.15% within a two-year period, surpassing goals- Collaborated on the UX for upsells and bundles- Established a strategy for using these features on-site that led to $1M+ in incremental revenue- Managed a team of two assistants, overseeing listing and theme maintenance- Oversaw agency and dev partners and led a full theme redesign from end-to-end- Vetted new agency partners as business needs shifted- Collaborated with design/UX stakeholders to create inspiring on-site experiences- Lead voice of the eCommerce shopping experience across a growing team of 50+

New Orleans, Louisiana, Us

- Project-managed a re-theming in moving away from a legacy Shopify theme- Led a marketing/creative team of four across email, social, design, and photo- Implemented UX/design concepts for sale events, fully optimized for mobile device conversion- Launch email-focused eCommerce sale event strategy that generated 200% YoY growth- Guided strategy on landing pages for key collection drops that led to a 20% lift in conversion

New Orleans, Louisiana, Us

- Assisted in the concept and design of KREWE's 2016 CFDA/Vogue-award-winning portfolio- Sourced and managed developer talent and partners for Shopify theme enhancements - Assisted in the development of photo and editing processes for a rapidly scaling product assortment- Used Adobe Creative Suite to work on various collateral needs, from print to digital, and collaborated closely with local and national printers

Metairie, La, Us

- Taught and led creative marketing classes for clients- Led a blog launch initiative and facilitated content creation with competitive SEO/SEM value- Built quarterly brand campaigns for digital and print paid advertising- Presented on social media strategies at The Realty Alliance conference

New Orleans, Louisiana, Us

- Worked alongside art directors on digital and print projects- Built out digital advertisements while adhering to clients' brand standards- Researched creative brand strategies for existing client base