As the Chief Creative Officer of Ditching Default, I lead our family of five on a journey of adventure, discovery, and memory-making, all while inspiring others to explore life beyond the conventional path. We’ve embraced full-time RV living to capture the beauty of national parks, the charm of new cities, and the thrill of outdoor activities.Through our work, I share authentic glimpses into our lifestyle, from the highs of scenic landscapes to the ins and outs of RV travel. Whether we’re hiking, biking, or just soaking up a new view, I’m passionate about bringing our followers along for the ride, offering tips, inspiration, and insights into life on the road.If you’re interested in family travel, RV life, or connecting over shared adventures, I’d love to connect here on LinkedIn!📸 Follow our journey on Instagram @ditchingdefault and subscribe on YouTube Ditching Default.

As the Director of Marketing & Member Development at The Arid Club, I led initiatives for new member recruitment and retention, driving growth and engagement within our community. My role encompassed a wide range of responsibilities: from lead management and follow-up to onboarding new members with a personalized experience that made them feel at home.I also managed email marketing, website content, and social media channels to keep members informed and engaged. My creative expertise in content creation, graphic design, and storytelling helped elevate our brand and strengthen connections. Through networking, relationship-building, and fostering a genuine sense of community, I contributed to a vibrant and thriving member experience.

As Co-Owner of Love Your Space Design, I spearheaded business development, sales, and marketing to establish and grow our startup interior design company. From identifying market opportunities to crafting targeted marketing strategies, I focused on positioning our brand to reach clients looking for spaces that truly reflect their style and personality.In addition to driving growth, I led client relations and project management, ensuring each engagement was both seamless and inspiring. This role combined my passion for design with an entrepreneurial spirit, allowing me to contribute to our clients' vision while building a business from the ground up.

As a Health Coach with Take Shape for Life, I built a thriving direct sales business focused on helping people transform their health, feel better, and achieve their weight loss goals. My approach centered on personalized guidance and accountability, supporting clients through their journey to healthier lifestyles.Through strategic coaching and customized plans, I empowered clients to make sustainable changes that enhanced their well-being. This role allowed me to combine my passion for health with a commitment to making a positive impact, fostering meaningful relationships, and achieving life-changing results for those I worked with.

As the owner of C Squared Associates LLC, I led a marketing consultancy dedicated to driving revenue growth for small businesses through strategic, results-focused marketing. We offered a range of services, including online marketing, website design, social media planning, identity branding, and copywriting—each tailored to help businesses stand out and connect with their target audience.My role involved not only crafting and executing effective marketing strategies but also building relationships with clients to truly understand their goals. Through a blend of creativity and strategic insight, C Squared Associates became a trusted partner in helping businesses enhance their brand presence and achieve measurable growth.

As an Owner of Summit Mining & Equipment Inc., a personal mining equipment manufacturing company, I managed the day-to-day operations to ensure smooth and efficient business performance. My responsibilities spanned across sales, marketing, web development, human resources, accounting, payroll, taxes, and IT—covering all facets necessary to support growth and customer satisfaction.By overseeing these key functions, I worked to deliver quality products while maintaining operational excellence. This role allowed me to blend hands-on management with strategic planning, building a foundation that supported both the company’s goals and our customers' needs in a competitive industry.

While pursuing my Master Certificate in Internet Marketing at University of San Francisco, I completed an intensive program that covered the full spectrum of interactive marketing. This program emphasized practical applications and strategic best practices aimed at maximizing marketing investments across all channels.From creating and enhancing online presences to driving targeted traffic, I gained the skills necessary to develop and execute competitive, effective digital marketing strategies. This end-to-end training equipped me to navigate and excel in the fast-evolving digital landscape, preparing me to help businesses stand out and connect with their audiences in an era of constant change.

As Director of Group Sales at Washington County Visitors Association, I was responsible for positioning the destination as a premier location for groups and events, identifying market opportunities, and driving effective sales and marketing strategies. Managing a team of four and a $150K budget, I led our presence at tradeshows, built valuable relationships, and delivered exceptional customer service, all to enhance our destination’s visibility and appeal.I spearheaded the development of a customer relationship database to streamline reporting and improve client engagement. One of my key achievements was managing and securing a bid for a major tournament, bringing an estimated $2 million in economic impact to the region. Additionally, I established a Sports Committee that united community leaders to amplify our bidding power and attract more events, strengthening our community’s competitive advantage.

In my role as Sales Manager at Crowne Plaza Hotels, I excelled in identifying and securing new business opportunities through strategic prospecting, effective bid presentations, and skillful negotiation. Completing four Master Connections sales courses, I consistently exceeded quarterly sales goals by an average of 40%, leveraging market insights to increase negotiated account rates by 28% in 2007.As the designated Hotelligence Champion, I analyzed market intelligence data and led monthly meetings to align our team with current trends. I also organized client appreciation events, strengthening relationships and reinforcing our commitment to client satisfaction. My performance reviews highlighted my strong communication skills, leadership, and commitment to excellence.I am known for my ability to stay organized, prioritize effectively, and make sound, independent decisions under pressure. Self-directed and goal-oriented, I thrive in dynamic environments, quickly adapting and excelling in response to new challenges.

As a Leader in Development and Sales Administrative Assistant at Omni Hotels, I played a crucial role in supporting our sales team, ensuring seamless operations and contributing to our overall success. My dedication and performance led to my selection as the hotel’s sole "Leader in Development," where I received specialized training that prepared me for future leadership opportunities within the organization.In addition to my administrative responsibilities, I represented the hotel as the Executive Women International’s Member Firm Representative, fostering valuable connections and promoting our brand within the community. This role allowed me to develop strong networking skills and contribute to initiatives that championed professional development and empowerment for women in the industry. My experience at Omni Hotels strengthened my commitment to excellence in service and teamwork, laying a solid foundation for my career in hospitality and sales.