STRATEGY & IMPLEMENTATION• Develop and execute a comprehensive marketing strategy aligned with the organization's goals and objectives• Identify target audiences and define key marketing tactics to engage and convert customers• Stay updated on industry trends, branding, and emerging marketing technologies LEADERSHIP• Build, manage, and coach a high-performing marketing team• Work closely with departments to align sales, alumni, admissions, and marketing strategies• Serve as liaison with vendors, marketing partners, and agenciesMARKETING PRODUCTION• Oversee the planning, execution, and optimization of advertising campaigns across various channels, such as search engines, directories, Google My Business, social media, and print materialsMonitor campaign performance, analyze data, and provide actionable insights to optimize campaigns and improve ROI through Hubspot, Google Analytics, and dashboards• Oversee the development and implementation of email campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes, and identifying new opportunities• Provide editorial resources through internal and external resources for press releases, proofing, and content production• Develop marketing collateral with cohesive branding, high quality, and up-to-date information both visually and editorially• Maintain annual LegitScript Certification across all facilities, a requirement for paid search advertising for drug and alcohol treatment services• Create a library of photo and marketing video assets to showcase facilities, program offerings, and staffDATA ANALYSIS & REPORTING• Implement, manage, analyze, and review call tracking, recording, and performance metrics• Identify areas of improvement, recommend strategies for optimization, and implement data-driven decision-making processes• Manage marketing budgets, negotiate contracts with vendors, and ensure cost-effective utilization of resources

• Promoted to oversee all digital marketing team efforts. This includes all previous digital marketing responsiblities with the addition of paid search advertising, optimizing spend, and generating quality calls that support the company’s mission and growth opportunities.• Support and collaborate with alumni, admissions, and business development through branding, collateral, and digital assets that assist in their team’s efforts and goals• Creatively brainstorm and develop marketing strategies and assets that help company initiatives and messaging• Communicate with leadership and board members on department efforts, identify areas of opportunity, and report analytics• Maintain monthly budgets and departmental processes to ensure work productivity, efficiency, and growth

• Lead and assist the digital marketing team in the creating, growing, and managing of company facility digital assets including website design, SEO, video, social media, podcasts, local search, and editorial content.• Successfully update website redesigns in a timely manner through internal and external resources, optimize landing pages for better user experience, identify opportunities for growth, and monitor website analytics and call volume.• Responsible for organizing, shooting, and editing facility photography and staff headshots.• Liaison with design agency, provide direction of projects, monitor timelines, and oversee budget responsibilities.

Angel Heart Farm is a non-profit organization that uses equine-assisted therapy for children with chronic and life-threatening illnesses.

• Provide effective leadership to 40+ team members with ethical and professional marketing strategies that reflect the company’s vision, purpose, and services. Collaborate with business development, sales, and operational teams to improve admissions process. • Create a culture that encourages creativity, empowerment, and positivity. • Liaison for all advertising efforts through multiple media formats, including television, radio, and online publications. Team is responsible in the building and maintenance of facility websites and content, grow social media presence, maintain paid search campaigns, support alumni and grassroots efforts, manage public relations, and providing leading-edge industry educational events through conferences and webinars. • Report on ROI and monitor monthly budgets and departmental processes to ensure work productivity, efficiency and growth.

• Ten-year history of successfully creating, growing, managing and leading 30 team members that effectively market company facilities through online and print. Department responsible for the building, maintenance and promotion of 150+ web properties while using search engine optimization (SEO) techniques with compelling content.• Oversee the design and production of all branding concepts, print and online marketing, including email campaigns, logos, print ads, brochures and other promotional collateral.

• Managed a team of developers for StoreBlocks.com, a product that offers digital music store solutions for small businesses through an online store building tool as well as for large corporations seeking digital music downloads built into their existing online infrastructure through the use of web services. Clients include Transworld (FYE), Dish Networks and MediaTree.• Created specification documents and UIs for the implementation of StoreBlocks.com as well as site updates and enhancements.• Designed unique music store templates for customers, templates for the store building wizard, monthly email newsletters and any graphic needs implemented on affiliate websites.• Participated in industry tradeshows.• Responsible for metrics reporting including bug tracking, team communication and organization of product features & priorities.

• Assisted in the UI design and maintenance of PassAlong.com, a digital music e-commerce website. Updated daily site content, weekly e-newsletters and marketing needs• Responsible for overseeing and direction of team in the Creative Department managing all operations, including the creation of marketing material, online promotions, PowerPoint presentations and website content.