Cherie Pye Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

• Directed series of engagement activities, including digital surveys, virtual interviews, in-person events, and research projects for key course areas in the mathematics discipline.• Developed and implemented strategic market development plans through partnership with key stakeholders across the organization. • Designed qualitative and quantitative research plans for products in all stages of the product lifecycle.• Created and retained relationships with key accounts and customers to grow revenue and increase customer loyalty.• Worked with sales, portfolio management, and product marketing, delivering well-vetted, market-qualified leads to sales teams. Supervised freelancers, serving as project manager to execute on market development projects.• Presented at national conferences and symposia for market development and research.• Created new tracking system for managing pilots and beta tests using Salesforce.com campaigns.• Streamlined the digital platform review process, resulting in cost savings and deeper instructor engagement.• Reduced overall market development spend by 30% while maintaining a multimillion-dollar sales pipeline.

Greater Chicago Area

• Collaborated with product management teams, platform developers, and product marketers to research and identify market trends, inform product design, and cater marketing campaigns to addressing market challenges. • Strategized and executed marketing campaigns for ALEKS PPL, an enterprise math placement solution, including website messaging, lead generation campaigns, case study development, competitive analysis, implementation resources, and marketing collateral. • Established protocol on organization and execution of market development events, including focus groups, symposia, campus visits, professional development webinar series, and web-based sales presentations. Work with Partners at Learning Management System (LMS) companies on co-marketing and communication of digital platform integrations. • Oversaw activities including campaign design, case studies, conference presence, and co-branded collateral.• Managed marketing efforts contributing to 112% increase in revenue and 129% increase in activations from 2015 to 2017.• Received McGraw-Hill 2017 Product of the Year Award.

Burr Ridge, Il

• Built relationships and managed 60 faculty advocates with duties including interviewing, onboarding, training, and deployment, impacting $31,000,000 in annual revenue. • Established process for execution of math placement market development events, including focus groups, symposia, campus visits, and webinar presentations. Launched and developed promotional material and activities for new products.• Traveled to various campuses, working with university and college administrators to communicate about products, build efficacy studies, and produce and direct promotional videos. • Collaborated with product team, including 17 managers, on marketing and sales initiatives spanning from campaign creation and execution to relationship development. • Created and refined messaging for websites, email campaigns, collateral, and third-party vendor sites.• Redesigned and implemented new orientation program for digital faculty consultants, which was adopted companywide.• Organized creation of new product webpages including design, layout and content.

Burr Ridge, Il

Support marketing team in statistics & mathematics for both print and digital publishing.

• Traveled independently to 11 universities throughout United States, working with students, alumni, regional volunteers, and university administrators to establish chapters. • Hosted recruitment sessions that included PowerPoint presentations and material distribution. • Engaged in cold calling initiatives with college and university administration.• Launched advertising and marketing initiatives, including designing posters, creating brochures, utilizing social media, and writing and distributing solicitation emails, resulting in 200 recruits.• Opened six new prospective chapters and consulted with five existing prospects, resulting in 120 new members.

Peer Mentors have the exciting opportunity to help first year and transferring students transition to UIC and its residential communities. Primarily, Peer Mentors work to ensure that each first year and transfer student has the necessary information and support to successfully navigate the UIC environment. While UIC is a large urban university, beginning students living in the residence hall can depend on getting a tremendous amount of attention from Peer Mentors to make their transition a success.

Greater Chicago Area

• Updated the MenuMonitor program by entering an average of 100 menu items into the database per hour. • Conducting quality checks and editorial corrections on items in database. • Conducted market research by contacting and collecting menus from food service professionals.• Collaborated with senior staff on completing focus group reports and organizing retrieved data.

B.S., Marketing, Communications

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity, American Marketing Association, Dean's Advisory Board.

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.