Cherie R. Cohen

Cherie R. Cohen Email and Phone Number

Global Chief Revenue Officer (CRO) @ X Games
Los Angeles, CA, US
Cherie R. Cohen's Location
Los Angeles, California, United States, United States
Cherie R. Cohen's Contact Details
About Cherie R. Cohen

I am proud to be a Chief Revenue Officer with an expertise in growing businesses, managing assets, building teams, and delivering results. I am passionate about connecting brands, creating content, building IP, and developing long term relationships. My unique skill set balances a sharp creative instinct with the ability to be an open minded critical thinker. I build teams and strategies that drive business outcomes and revenue growth. I have always demonstrated the upmost Integrity, Authenticity, and Transparency. I hold strong values and am a champion for Diversity, Equity, Inclusion, and Belonging.I have had the pleasure of leading west coast sales efforts for premiere Sports & Entertainment properties like Monday Night Football, Sunday Night Football, Thursday Night Football, The Super Bowl (2006 , 2014, 2018), The World Cup (2010, 2014, 2018, 2019), Winter & Summer Olympic Games (2014, 2016, 2018, 2020), College Football Championships, The NBA Finals (2003-2012), The Stanley Cup Finals (2013-2019), The Masters, The Ryder Cup, The British Open, The Triple Crown, The X-Games, The Primetime Emmys, The Golden Globes, E!'s People's Choice Awards, The Voice, The 40th Anniversary of Saturday Night Live and The ESPN Body Issue. I am currently most excited about The World Surf League’s Championship Tour and the 2024 Olympics.I have led teams selling digital media and mobile advertising solutions since 2005 and have been involved in OTT, VOD, programmatic, and addressable marketplaces since 2013. I have worked on data solutions and measurement opportunities for NBCU/COMCAST West Coast Clients with a focus on automotive, entertainment, and tech categories. I have sold entertainment and sports across all platforms, physical and digital, from the box office to the tailgate.

Cherie R. Cohen's Current Company Details
X Games

X Games

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Global Chief Revenue Officer (CRO)
Los Angeles, CA, US
Cherie R. Cohen Work Experience Details
  • X Games
    Global Chief Revenue Officer (Cro)
    X Games
    Los Angeles, Ca, Us
    View
  • World Surf League
    Chief Revenue Officer (Cro)
    World Surf League Jun 2019 - Present
    El Segundo, California, Us
    The World Surf League is the governing body of professional surfing and an entertainment platform for outdoor enthusiasts. As Chief Revenue Officer I oversee Global Brand Partnerships, Media Sales, Licensing, Membership, & Ticket Sales for the league.
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  • Nbcuniversal Media, Llc
    Senior Vice President Portfolio Sales And Client Partnerships
    Nbcuniversal Media, Llc Jan 2014 - May 2019
    New York City, Ny, Us
    Promoted to lead all West Coast Sales efforts for the full NBCUniversal portfolio, with a focus on Enterprise Business Development.
    View
  • Nbcuniversal Media, Llc
    Senior Vice President Cable Entertainment Sales
    Nbcuniversal Media, Llc Jun 2013 - Jan 2014
    New York City, Ny, Us
    A move to NBCUniversal provided career growth and great diversity of product. I was immediately responsible for leading NBCU Cable Entertainment Sales teams in Los Angeles, Chicago & Detroit.
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  • Espn
    Vice President Multimedia Sales
    Espn Oct 2007 - Jun 2013
    Bristol, Ct, Us
    As Vice President of Multi-Media Sales in Burbank I managed and mentored an office of 45+ employees. We were responsible for the national ad sales for all ESPN properties on the west coast including genral market and spanish language television, radio, print, digital, and mobile.
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  • Espn
    Sr. Director Multimedia Sales
    Espn May 2006 - Oct 2007
    Bristol, Ct, Us
    During this period I helped to successfully transition the team up to Burbank.
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  • Espn
    Director Multimedia Sales
    Espn Aug 2005 - May 2006
    Bristol, Ct, Us
    As a newly relocated Director I was responsible for managing a multimedia sales team in our Newport Beach office servicing predominatinatly the import auto and consumer electornics categories. Here we had great success building and executing our integrated sales apporach.
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  • Espn
    Tv Account Executive
    Espn Mar 2004 - Aug 2005
    Bristol, Ct, Us
    The move to ESPN was an exciting transition in my career and certainly a product I could find my self being passionate about selling for years to come.
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  • Court Tv
    Tv Account Executive
    Court Tv Aug 2002 - Mar 2004
    Us
    Working for Charlie Collier as a TV sales person during the building years of Court TV was great experience and the perfect landing in New York after a few years out west.
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  • Broadway Video
    Multimedia Account Executive
    Broadway Video 2001 - 2002
    Us
    As a sales person for an entertainment start up owned by Lorne Michaels targeting the college marketplace I was responsible for selling events, television, and digital media to all clients on the west coast. This was my entree into sales in a very entreprenurial role.
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  • Paramount Pictures
    Director National Broadcast Theatrical Marketing
    Paramount Pictures 2000 - 2001
    Los Angeles, Ca, Us
    Recruited by my client from TeleVest, I relocated to Hollywood to work in the Theatrical Marketing Department of Paramount Pictures. An unforgettable experience that provided a most valueable education.
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  • D'Arcy Masius Benton & Bowles (Trustees) Limited
    Associate Media Director
    D'Arcy Masius Benton & Bowles (Trustees) Limited 1996 - 2000
    I was lucky to land a job at TeleVest out of college, and truly appreciate the experience that was working for Irwin Gotlieb, Rino Scanzoni, and Donna Salvatore. Hard work and passion had me promoted twice in my tenure. I had the oppportunity to plan and negoitate national media campaigns on behalf of blue-chip clients like Burger King, Pillsbury, P&G and eventually Paramount Pictures. This experience defines the foundation of my career.
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Cherie R. Cohen Skills

Advertising Sales Media Planning Media Buying Advertising Relationship Marketing Sports Marketing Broadcast Television Sales Management Digital Media Media Research Creative Services Media Production Forecasting Employee Relations Client Relationship Building Marketing Digital Media Sales Magazine Advertising Brand Communication Social Media Television New Media Integrated Marketing Digital Marketing Digital Strategy Social Media Marketing Online Advertising Creative Concept Development Mobile Marketing Start Ups Media Strategy Product Development Brand Development Doubleclick Mobile Devices Comscore Entertainment Multimedia Radio Crm Broadcast Mobile Advertising Online Marketing

Cherie R. Cohen Education Details

  • Rutgers University
    Rutgers University
    Psychology & Mass Communications

Frequently Asked Questions about Cherie R. Cohen

What company does Cherie R. Cohen work for?

Cherie R. Cohen works for X Games

What is Cherie R. Cohen's role at the current company?

Cherie R. Cohen's current role is Global Chief Revenue Officer (CRO).

What is Cherie R. Cohen's email address?

Cherie R. Cohen's email address is sh****@****hoo.com

What schools did Cherie R. Cohen attend?

Cherie R. Cohen attended Rutgers University.

What skills is Cherie R. Cohen known for?

Cherie R. Cohen has skills like Advertising Sales, Media Planning, Media Buying, Advertising, Relationship Marketing, Sports Marketing, Broadcast Television, Sales Management, Digital Media, Media Research, Creative Services, Media Production.

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