. Lead the product & technology team, responsible for its performance, delivery and management.. Responsible for the health and performance of our key conversions, onsite KPIs and SEO channel: through the redesign of our most important KPI, I achieved 100% growth on relaunch. . Architect and design our new features such as our recently launched member dashboards or our new visual search tool.. Through continuous user research, I ensure our team feeds back insights throughout the organization, from the effectiveness of our acquisition tactics, to other possible user pain points our company could address. This often translates into specific dashboards or data visualization we build via our business intelligence tools (e.g. looker, metabase).

. Led production on our first Apple account through a six-month engagement based in Cupertino. Embedded within Apple’s Marketing and Communication Department (MARCOM), I produced the 2014 iCloud and iOS websites and contributed user experience and strategy to a redesign of their global recycling website.. Produced most of our projects for Facebook, from large site redesigns to fast iterative sprints. Creative directed and provided user experience for Facebook F8 2015’s online video platform, which offered users live streams and VOD of all the conference. Creative directed and produced multiple custom stories for Facebook Stories, some of which achieved millions of pageviews. . For Samsung, produced and contributed product strategy for Samsung One, a mobile experience leveraging device convergence. Worked in a team of three through quick iterative one week sprints.. For Dering Hall, produced, contributed UX design and oversaw full execution of their entire site redesign. Shortly after launch I overhauled their data layer, helping them move to segment.io and laying the foundation for automated data reporting to their customers.. For Harvard Art Museums, I led user experience design for the creation of their new website. Looking at how to surface a collection of over 200,000 art pieces into a seamless experience for their students, one which allowed many entry points into the works, making the best use of the available data for artworks.Clients list: Apple, Facebook, Samsung, Dering Hall, Harvard Art Musems, The Webby Awards, The Hill, Wythe Hotel and the Made in NY Media Center.

. Founded justmap.it a web product focused on making it easy for people to share the places in their life; sort of an Instagram for maps. Recognizing that location data is all around us yet no social platform exists so far to make it easily accessible to others.. Designed the initial prototype for product validation, then the first version shippable version of the product..Put together an advisory board and led our financing efforts, pitched to hundreds of VCs in the NY area, presented at conferences, meetups, Techcrunch disrupt etc. We launched our first stable version early in the wake of Hurricane Sandy, as our maps could provide helpful information to people in need of water, food or gas in the Tri-state area. Traffic reached 25,000 visits over four days and we received requests for the data we had captured by both The White House and google.org. Unfortunately, we could not convert investors interest into actual funding and after an 18 month run we shut down the company. Some of the features and product ideas I designed were later on integrated in Google Maps and Mapbox.

Worked as part of the early UNICEF Innovation team identifying and designing technology products to advance UNICEF's mission.