Cheri Hart Email & Phone Number

Quincy, Massachusetts

already listed

Massachusetts

Worldwide responsibility for tactical marketing communications and messaging as well as developing and implementing product launch plans and the company rebranding initiative.• Worked closely with Product Directors and Worldwide Sales Director to develop and execute plans for new products for the renewable energy market.• Managed worldwide budget, creative staff and vendors in the creation of website and e-materials, print materials and external events.• Collaborated with… Show more Worldwide responsibility for tactical marketing communications and messaging as well as developing and implementing product launch plans and the company rebranding initiative.• Worked closely with Product Directors and Worldwide Sales Director to develop and execute plans for new products for the renewable energy market.• Managed worldwide budget, creative staff and vendors in the creation of website and e-materials, print materials and external events.• Collaborated with Technical Director and Worldwide Sales Director to develop and implement successful, cost effective, lead-generating technical workshop series and trade show exhibits, as well as milestone events co-sponsored with company's technical partners.• Key role in identifying agency and developing company’s worldwide rebrand. Show less

Greater Boston

• Contracted for short-term marketing assignments locally. • Complemented these assignments with personal travel overseas to improve language skills and experience more cultures.

Billerica, Ma

• Managed a variety of strategic marketing initiatives such as Open IP branding and launch, including Intel and Microsoft participation, Internet Telephony Succession (rebranding) global launch, content delivery for Wireless Internet and strategic alliance projects with corporate PR and advertising groups. Job eliminated in 2001 worldwide downsizing of the company.

Greater Boston, Ma

Marketing Communications Contractor for several companies in Boston Metro area, including GTE Internetworking in Burlington, MA, where she:• Developed first marketing plan for ISP services introduction in EMEA: marketing strategies, tactical implementation plans, business partner program organization, collateral development for international market launch, channel development, and white papers for senior sales executives.

Andover, Ma

• Hired and trained 4-person team and managed a $2.8M marketing budget to increase awareness and sales leads for three different business units.• Developed business strategies and worldwide marketing plans for introduction of new services and site expansions to increase sales of testing, inspection and certification of consumer and industrial products and ISO 9000 certification.• Spokesperson throughout North America and Europe for trade press and analyst inquiries. Worked closely… Show more • Hired and trained 4-person team and managed a $2.8M marketing budget to increase awareness and sales leads for three different business units.• Developed business strategies and worldwide marketing plans for introduction of new services and site expansions to increase sales of testing, inspection and certification of consumer and industrial products and ISO 9000 certification.• Spokesperson throughout North America and Europe for trade press and analyst inquiries. Worked closely with regional salespersons to develop proposals, publications, direct mail, advertising, public relations, tradeshows and executive presentations, many of which were created in English, Spanish, French and Portuguese.• Directed original market and competitive research on the electronics market, global power systems and global telecommunications.• Working with senior management in U.S. , Hong Kong, and London, executed corporate capability brochures and identity-change communications, including development of website content.* Managed $2.8M corporate marketing budget* Pre-IPO consolidation moved marketing and finance to London in Nov. 1997. Show less

Washington, Dc

$200M division of $500M international telecommunications company (voice, data and broadcast services for U.S. and international businesses)• Managed staff of five and $2.6 million budget for advertising, public relations, bilingual videos, executive speeches, sales presentations, direct mail, literature, and international exhibitions and conferences. Achieved reduction in costs by 20 percent.• Executed successful corporate PR and advertising programs targeting U.S. and international… Show more $200M division of $500M international telecommunications company (voice, data and broadcast services for U.S. and international businesses)• Managed staff of five and $2.6 million budget for advertising, public relations, bilingual videos, executive speeches, sales presentations, direct mail, literature, and international exhibitions and conferences. Achieved reduction in costs by 20 percent.• Executed successful corporate PR and advertising programs targeting U.S. and international telecommunication companies, broadcasters, government regulators and officials. INTELSAT K marketing program exceeded expectations with the sale of one-half of services prior to launch of the satellite.• Travelled extensively in Europe and chaired bilingual jury of experts in Geneva for International Telecommunications Union (ITU) corporate film awards. Show less

International Marketing

Intertek Executive Development Program certificate, UCLA Anderson Graduate School of Management Executive Program on Negotiating.

B.B.A., Marketing, Human Resources Management

Magna cum laude