What is behind my 18 year interest in UI design? It's simple really. I want to help people use and love the products I work on. My professional design stats:17 years in UI and web design, 1 year mobile for iPhone, iPad and Android, 3 years in elearning, 2 years in ecommerce, and 25 years in every aspect of print from books to packaging and trade show for marketing, sales and product.What makes me unique?My passion for creation in all its forms, be it design, copy, metrics, products or methods. How so?I wanted to learn a new technology, so I started a users group, wrote a curriculum and taught on the subject and ended up speaking on the topic in New York at a conference. Right now I am learning html5 and responsive design for emails and websites.The client came back from maternity leave and started to panic, nothing was done for the most important campaign of the year. In a few long days I created a new campaign about preventing laptop theft in colleges, wrote a seven word headline that told the entire story, designed print collateral, all digital materials and prepped them for production.My internal marketing client was very frustrated. It took the vendor weeks to make programming changes. She was A/B testing and if one design was losing, it needed to come down fast. I figured out how to make the change in minutes instead of weeks, leading to tremendous success with the program.Staying happy and positive is a way to stay energized. I think with my head and heart about the needs of both the internal client and the end user. As a friend of mine says, everything is UX.
Self Employed
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Ui And Ux DesignerSelf EmployedTemecula, Ca, Us
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Ui/Ux DesignerSelf Employed Apr 2015 - PresentTemeculaCurrently looking for freelance clients in the north San Diego County area. Special consideration for Aquent contracts
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Ui/Ux Graphic Design And ProductionDell Jul 2014 - Apr 2015Austin, Texas AreaDELL USER EXPERIENCE DESIGN GROUPFunctioned as hybrid between visual and UI designer with a fair amount of basic UX structure added in. worked on iOS and Android mobile device software for the Dell Venue tablet as well as software for Dell security suite, touchpad, workspace pen and several other software products. Lots of redlining and production spec instructions for the Dev team. Prototyping in Axure and Proto.io. -
Mobile Ux/Ui Designer (Contract)Cisco Service Technology Incubation Lab Mar 2014 - Jun 2014Austin, TxCISCO SYSTEMS INFORMATION TECHNOLOGY INCUBATION LABMOBILE UI/UX DESIGNER AND RAPID PROTOTYPERCreated User experiences and User interfaces for working mobile app prototypes for internal and external customer use. Also designed responsive sites to support those prototypes.
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Ui/Ux Designer, Print Designer (Contract)National Instruments Mar 2013 - Jul 2013Austin, Texas AreaDESIGNER PRINT AND WEBResponsible for working within UI Design Leadership team approved design patterns to create pixel-perfect brand-compliant web page mock-ups for both corporate and template usage. Used only front end code and wrote new helper text to fix UX problems for service manager SaaS tool. Created flows, wires and final art for interactive Kiosk for huge Panang (Malasia) site grand opening. Created print collateral including product boxes for new product launch and NI week event. -
Art Director/Web Designer Ui/Visual (Contract)Nucleoware Nov 2012 - Jan 2013Austin, Texas AreaWrote whitepaper from white boarding session and illustrated info-graphics for complex new ecommerce concept. Analyzed existing site keywords and rewrote copy to improve SEO. Designed wireframes and mockups of new landing pages for product launch.
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Graphic Design For Sales Enablement (Contract)Bazaarvoice Jul 2012 - Sep 2012Austin, Texas AreaCreated PowerPoint graphics to help Bazaarvoice with their fall retail goals for the product marketing director. Converted highly complex concepts around monetizing and delivering social media and turned them into animated illustrations. Also created layouts and themes to make each user able to create excellent Powerpoint presentations themselves. -
Art Director (Contract)Absolute Software, Lojack For Laptops Apr 2012 - Jul 2012Austin, Texas AreaDesigned and wrote the copy for a large body of creative deliverables for a huge back to school campaign. Worked on a very aggressive timeline with a large group of varying deliverables. Created the UI concept and mock ups to integrate LoJack for Laptops into the Microsoft Signature PC log-in flow for a HTML5/ Windows 8 Metro project.This was a contract position for a specific timeline. -
Lead Visual DesignerHoovers Inc. Oct 2006 - Feb 2012Austin, Texas AreaUSER EXPERIENCE AND DESIGN TEAM, HOOVER'S INC, AUSTIN Managed multiple designers and worked with product marketing and marketing team to create print collateral and digital assets such as; product and marketing landing pages, SaaS templates, mobile experiences, ecommerce pages, promotional materials, banner ads, email templates and PowerPoint presentations, display advertising, marketing materials and tradeshow materials. Also participated in maintaining branding guidelines for assets. Excellent at adapting designs to the users functional needs, and to create in them the desire to interact with the object, from a button or link to a chat window. Experienced with personas and anticipating how they will respond to an interface, leading to an inquiry or sale. Team leader for an innovation lab micro teams. KEY ACHIEVEMENTS:* Designed and iderated on new chat windows that increased acceptance from 7.1 to nearly 12% enabling chat to perform at 180% of its goal and increase revenue from 1.3 million to 3.2 million dollars in 9 months* Created the interface for Hoover's first iPhone application and currently developing a family of productivity enhancing iPhone, iPad, Android apps for 2011* Art directed and designed new eComm pages, leading to a significant increase in sales in three months. -
Visual Designer-Email TeamGateway Computers Apr 2005 - Jul 2006As a contractor, I worked closely with the marketing department and product copywriters to produce email marketing materials that increased click conversions to sales volume by more than 30% over previous email promotions to date. Responsible for total re-design of new email templates that allowed total product promotional flexibility, increasing AOV (average order volume) by over 24% on the first day of deployment. Carefully tracked results with online metrics tools and used results to adapt promotions and increase sales conversions in subsequent emails by another 12%. KEY ACHIEVEMENTS:• Worked cooperatively with marketing department to quickly produce quality results.• Adapted marketing direction to materials, significantly increasing sales volume.• Successfully increased email production output by 140%, while cutting lead-time by 62%.
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Marketing DesignerCounterpointe Restaurant Group Mar 2004 - Jan 2005Ontario, CaliforniaEfficiently managed and coordinated design production from concept through completion. Worked closely with client to create vision, conceive designs. Consistently met deadlines and requirements. Responsible for design, planning and execution of conceptualization of casual Italian restaurant. Produced and executed all menus, point of purchase materials, signage and print collateral, etc. KEY ACHIEVEMENTS:* Successfully completed redesign and grand opening of new Italian restaurant.* Provided successful grass-roots marketing plan under tight budget and deadlines.
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Lead Interactive DesignerCranemorley May 2002 - Feb 2004Long Beach, CaWorking with a team of 8 to 12, successfully translated automotive subject matter into concrete design for web-based training modules. Responsible for entire look and feel of project as well as user interactivity and retention. Lead team of Flash developers in the creation and production of several large e-learning training projects exceeding the client's expectations and winning them several prestigious awards.KEY ACHIEVEMENTS:* Successfully developed groundbreaking e-learning products with Flash animation for Honda Motor Company that not only set new standards for creativity and innovation in automotive training, but won a major award and was adopted as the new standard interface for all Honda training modules internationally.
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Art Director/Ui/Graphic DesignerLocal/National Companies Apr 1990 - Apr 2002Laguna Beach, CaCreated new design themes for marketing, collateral materials and web sites. Collaborated with clients to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print, promotional items for national and international clients. Adept at working within established look and feel while expanding the use and breadth of product. Developed packaging for national cosmetic company and created entire product line for successful infomercial launch. Due to exceptional performance under pressure, I was selected to run all national newsprint for Stuart Anderson's Black Angus corporate for a period of six years. KEY ACHIEVEMENTS:* Retained newsprint contract for large national restaurant chain.* Developed packaging for national cosmetic company and created entire product line for successful infomercial launch.
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Art DirectorGlidewell Dental Laboratories Jan 1988 - Mar 1990Orange County, California AreaResponsible for highly successful business-to-business direct mail campaigns for the dental industry. Created programs that were key to the production of weekly units produced growing from 700-850 to in excess of 2,200. Created all print design pieces, wrote the technical copy and directed all of the production for this multi-million dollar dental lab, which is now the largest in the country.
Cheri Romain Skills
Cheri Romain Education Details
Frequently Asked Questions about Cheri Romain
What company does Cheri Romain work for?
Cheri Romain works for Self Employed
What is Cheri Romain's role at the current company?
Cheri Romain's current role is UI and UX Designer.
What schools did Cheri Romain attend?
Cheri Romain attended Chapman University.
What are some of Cheri Romain's interests?
Cheri Romain has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.
What skills is Cheri Romain known for?
Cheri Romain has skills like User Interface Design, Mobile Applications, Web Design, Visual Design, Video, Copywriting, Graphic Design, User Experience, Email Marketing, Flash, Marketing, Product Marketing.
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