Cheri Long Email & Phone Number

Fort Worth, Tx, Us

Borden Dairy

Plano, Tx

• Maximize Revenue, while understanding key sales performance metrics and generating the insights – based on POS data - that focus our sales and marketing efforts • Drive Service Excellence, providing sales insights to support the forecasting process ensuring appropriate SKU forward coverage and influencing operating team execution • Lift key findings from technical analytics, connecting functional area performance and creating possible scenarios for the future; owns tracking and measuring of key business indicators • Seek out and bring external best practices into the functional area • Partner with Sales and Marketing teams to support both new product innovation efforts and the constant optimization of our existing product portfolio and related categories • Project Support, manages projects as dictated by business needs

Plano, Tx

• Conduct market research to analyze competitors, determine brand perceptions, evaluate market for most effective product and event penetration• Research: Conduct research to support a variety of clients to identify secondary research and practitioners/stakeholders to facilitate primary research in support of client projects. • Data Collection & Analysis: Design data collection processes that integrate industry best practices and requirements. Manage the data collection process, including data quality control. Analyze data and develop key findings.• Project Management: Manage day-to-day aspects of projects and workstreams. Assist in project scoping and timeline management in order to ensure outstanding service delivery in a fast paced environment.

Irving, Tx

· Review claim file for required documentation; validate proper payment calculations· Resolve problem accounts and update system with correct claim or loan information

Plano, Tx

• Measure performance and communicate effectiveness of existing programs penetration and understand client needs for business planning and development• Analyze media and marketing promotions and programs, using transactional sales data along with primary and syndicated research, generate media evaluations and insights• Providing strategic media recommendations to associates and clients

§ Develop account specific category reviews utilizing IRI and Mintel data§ Provided accounts with Topline data for Item Optimization, O-Gap, Merchandising, Pricing and Promotion§ Made recommendations for distribution for Food Lion, Wakefern, Nash Finch and C & S§ Provide fact based sales presentations to accounts to obtain new business§ Monitor sales and analyzes performance trends to identify issues and opportunities§ Provide support to key sales personnel and targeted retail customers

§ Supported Account Managers by creating and implementing specific account plans§ Develop market and account specific category reviews integrating IRI, AC Nielsen, Spectra, and internal data§ Provided upper management complete category analysis on a monthly basis effectively integrating fact-based sales solutions, category management tools and space management initiatives § Key role in determining best business practices for Convenience Foods by identifying opportunities and trends

§ Responsible for driving use and acceptance of IRI and Spectra data and systems at retail accounts, including Minyards, Brookshires, HEB, Fiesta, United, Affiliated LR, Affiliated Amarillo§ Supported 6 KAM’s by creating and implementing account plans to identify issues, opportunities and trends§ Developed category reviews by integrating IRI syndicated data, internal scan data, space management tools, CPG and Spectra§ Presented findings and recommendations to Category Buyers and merchandisers§ Developed Category Sales Comparison reports that were utilized throughout Brookshires grocery categories§ Supported Key Account Managers in penetrating key decision makers and presenting categorymanagement plans, business reviews and scorecards

§ Responsible for the utilization of established measures, guidelines and reporting structures to provide actionable information on team results versus plan for the Minyards account§ Develop analytical approaches that support team needs and that integrate with Company systems§ Monitor sales by developing analytical reports based on market intelligence § Provides information to the sales planning process based on knowledge of market data. Analyze performance trends to identify issues and opportunities§ Develop and manage reports and information providing the customer with insightful information, conduct space analysis with specific focus on the Minyards Strategic Account

§ Developed and achieved sales volume responsible for Winn Dixie, Allsups and Fleming. Worked with all levels of accounts including buying, sales, warehouse, delivery, and DSD§ Ensure product distribution, proper inventory levels and use of special merchandising programs§ Volume plan resulting in an average increase of 43% across all accounts; warehouse and DSD § Service the customer and develop collaborative relationships at all levels; had relationships with buyers resulting in space being greater than Category Advisor in 3 Fleming accounts § To plan the customer’s business on an annual/quarterly/monthly basis for Winn Dixie and Fleming.§ Expanded distribution of products in 90% in Fiesta and Fleming DSD accounts and 100% of Winn Dixie§ Won Sales Rep of the Year in 1995§ Won in excess of twenty 1st-3rd place display/sales contests§ Winn Dixie Novelty set resulted in the implementation of Wal-Mart§ Executed marketing plans to do radio remotes, media and other events