Cheri O'Bannon Email & Phone Number

Minnetonka, Mn, Us

Eden Prairie, Mn

Sales and revenue responsibility for over 40 annual custom publishing projects and growth YOY. Specialty Publications include Chamber of Commerce Annual Membership Directories, Resource/Economic Development Publications, Custom Maps, and developing/publishing multiple magazines annually. Responsible for running division and managing all aspects of each project from concept, sales, managing sales team, product/distribution development, content, execution, printing, distribution and billing. Focus is on new business development, running the division and managing existing business. Additional responsibilities include selling custom printing and direct mail services; working with clients to determine client needs, desired audience, recommending multiple select criteria to reach desired audience. Managing process from start to finish, producing the direct mail piece, writing press schedule, and project management with mail house.

Eden Prairie, Mn

Revenue responsibility for 12 custom weekly community newspapers/websites and manage a staff of 11 sales people selling print and digital advertising solutions. Responsible for growing revenue and volume, developing and implementing special sections, promotions, special sales initiatives and product launches. Also responsible for developing/deepening relationships with top accounts and with multiple Chambers of Commerce/Business Associations in the Twin Cities market. Play the lead role in sales positioning, training, coaching and mentoring Account Executives. Work collaboratively with key stakeholders throughout the organization ongoing.

Greater Minneapolis-St. Paul Area

Returned to the StarTribune as a Senior Account Executive in the Real Estate division to take over the Coldwell Banker Burnet account; manage and grow the Distinctive Homes division. Also responsible for selling and managing other accounts such as Honest One, (all locations) as they entered this market and managed the coordination of an ongoing annual P&D campaign with the franchiser and the franchise owners. Responsible for selling all listing inventory in the Distinctive Homes monthly section of Homes Magazine and the Distinctive Homes quarterly magazine at the agent level. Managed multiple relationships with Coldwell Banker Burnet divisions as it related to Distinctive Homes.Grew the Distinctive Homes quarterly magazine size and revenue quarter over quarter, year over year by 65% in almost 3 years. Due to the nature of upper bracket advertising also sold direct mail custom brochures/post cards based on the needs of the agents.

Eagan, Mn

Joined the Super Lawyers sales team to focus on a new business initiative selling advertising to attorneys who never advertised in Super Lawyers publications across the country. Exceeded expectations by working independently and traveled to markets introducing projects and selling.

Eagan, Mn

Managed online sales team responsible for $1.3M in digital advertising sales sold to legal service providers and national brand accounts. Developed new competitive pricing model, unique ad sizes, an advertising partnership with Reuters in New York and created a digital media kit to grow sales revenue.

Eagan Mn

Added managerial responsibility for ten Associate Publishers across the country selling advertising in print and online for 43 custom magazines published annually. Managed the integration of sales team through acquisition/transition. Established a new digital product; Super Lawyers Premium Profile, launched to sales team, took to market and coached and trained Associate Publishers. Created new sales assignment process to deepen penetration per project resulting in increased revenue YOY.

Greater Minneapolis-St. Paul Area

I held multiple positions while I was employeed at the StarTribune. Director of Real Estate November 2006 – August 2008Director of Call Center June 2004 – November 2006Director of Real Estate August 2003 – June 2004Real Estate Sales Manager July 2000 – August 2003Strategic Account Executive September 1998 – July 2000Account Manager April 1995 – September 1998Expertise:  Strategic business planning and forecasting Leadership and high level decision making New product development  Communication & Presentation skills Revenue growth and profitability Change Management Staff development and sales training Conflict Resolution Complex negotiations  Retail, National, Major Accounts Internal/external client relationships  Problem Solving

I held multiple positions while employeed at Minnesota Sun Publications.Real Estate/Automotive Manager September 1994 - March 1995Major Account Executive August 1992 - August 1994Automotive Sales Development January 1992 - August 1992Sales Development/Assessment April 1991 - January 1992Advertising Sales Manager April 1987 - April 1991Advertising Sales Rep/Manager February 1985 - April 1987Advertising Sales Representative June 1981 - February 1985

Bachelors Of Science, Art Education-Advertising

Education record