Cheri Rugh Email & Phone Number

Williamston, MI, US

Howell, Michigan, United States

• Develop and execute content marketing strategies to promote ARMOR products and partnership programs.
• Manage marketing campaigns from planning and content development to successful execution.
• Write persuasive, benefit-focused messaging for diverse customer needs and segments.
• Uphold company and product brand identity standards as Brand Manager, maintaining visual consistency, tone and messaging.
• Create and execute new product launches and existing product remarketing campaigns to enhance brand and product awareness.
• Craft new product marketing collateral for internal training, customer support and website content, including product labels, usage guides, technical summaries and FAQs.

Howell, Michigan, United States

• Led product marketing, overseeing the creation and execution of marketing collateral, product labels, FAQs, tip sheets and product training materials for vendors and distributors.
• Contributed to the establishment and oversight of Workshop Hero’s company and product brand identity standards, ensuring visual consistency, tone and messaging.
• Created marketing content, including customer testimonials, market-specific articles and press releases.
• Generated digital content for the company website, covering blog posts, a monthly customer e-newsletter, product case studies and email campaigns.
• Managed the scheduling and logistics of more than 20 annual trade shows.
• Served as primary liaison to vendors, including product distributors, graphic designers, printers and promotional items suppliers.

Okemos, Michigan, United States

• Served as Managing Editor of quarterly, trade association magazine and monthly member newsletter.
• Oversaw editorial content, editorial calendar, publication budgets and outside relationships with freelance writers, ad sales reps, graphic designers and publication printer.
• Wrote, edited and proofread content for newsletter, magazine and website.
• Produced association annual report, marketing brochures, blogs and legislative alerts.
• Served as meeting/event planner and staff liaison to Ingham Osteopathic Association

Lansing, MI

• Launched new RISKRx brand and served as Brand Manager.
• Trained staff on the features, benefits, products and services of the company and RISKRx brand.
• Managed the development and monitoring of tactics for client retention and prospect marketing.
• Supervised marketing coordinator, marketing assistant, seasonal interns and served as member of Operations Team that directed the workflow and evaluation of the company's administrative team.

Lansing, Michigan, United States

• Developed strategies and campaigns to increase membership recruitment and retention.
• Produced promotional and support materials for membership meetings and events.
• Created and implemented a formal new member orientation program.
• Contributed news and feature articles for weekly newsletter, monthly magazine and specialty publications.