• Utilized WMG Tableau database to analyze target audience for growth and creation of brand and influencer marketing moments leading to a 37% increase in YouTube viewership.• Investigated and interviewed an average of 48 influencers each quarter aimed at target audience determined by analyzing data from WMG Tableau and Opus.• Mastered social media analytics using third-party tools such as Neilson's Commspoint resulting in an increase of UPROXX's TikTok audience growth from 0 to over 1.2 Million and increased overall revenue of UPROXX Music's YouTube by 87%.• Utilized Opus to discover music influencers to be interviewed and reported findings to leadership and key stakeholders in a timely manner.• Orchestrated over 100 digital content seeding and product placement moments to energize campaigns for original program UPROXX Sessions each year.• Established UPROXX Music's best practices and strategy to ensure a cohesive employment of assets, voice, energy, copy, brand colors and overall aesthetic in fashion.• Led and educated a team of 3 social editors for creative storytelling and publishing of all social media assets.• Drafted over 30 scripts for UPROXX Music's original programming and SnapChat influencer marketing content each month to meet consumer demand.• Project management and inventory management of over 100 original programming assets to be disseminated across UPROXX Music's social media platforms and key digital partners each month.• Documented an average of 10 major festivals each year such as Coachella, Rolling Loud and Camp Flog Gnaw using electronic equipment and reported findings to leadership ahead of distribution.

• A catalyst to day-to-day social publishing in the defined voice and tone of @Uproxx/@UproxxMusic accounts.• Strategizes the dissemination of long and short-lead products across Twitter and Instagram.• Crafts graphics and short-form video content for @Uproxx/@UproxxMusic social channels.• Demonstrates news judgment to curate, prioritize, and publish posts that are consistent with Uproxx.com.• Leverage trending moments on social regularly to drive audience growth and create brand moments.• Execute branded programs on Instagram working closely with marketing team.• Attend and cover Los Angeles events, including concerts and private music listening sessions, with the goal to produce compelling content.• Monitors and assesses channel performance and recommends solutions or new types of content based on market trends.

• Utilized social media tools such as Facebook (Meta) Creator Studio, X (Twitter Media Studio), Later and Sprout Social for content scheduling, analytics, problem solving and collaboration.• Optimized best content by monitoring SEO and engagement analytics creating efficiencies in an increased brand awareness and energy.• Acquired and maintained relationships with industry stakeholders for intelligence on music, pop culture and fashion industry happenings for over 50-100 potential breaking news reports each month.• Operated electronic equipment to document over 50 influencer talent interviews for potential distribution to target audience on social media each quarter.• Conducted research on over 100 potential influencer talent for on-camera original content and reporting for visualized entertainment results to target audience each month.

• Write and edit multiple stories while under a tight deadline.• Gather and monitor late breaking news happening in Hip Hop culture.• Create added value to news articles with unique quotes and/or facts.• Acquisition, maintenance, and use of contacts and relationships to report on breaking news.• Listen to and review new Hip Hop albums.• Curate and manage weekly Spotify playlist.• Write and edit scripts for on-camera original content.

• Collaborated in documentation of digital content development created by Andrew "King Bach" Bachelor.• Utilized computer analytics to assist legal in strategic negotiations of brand contracts for influencers with companies including Warner Bros., Trident and Netflix.• Strategized in social media management and digital marketing of influencers with followers ranging from 1M to 18M.• Prepared documentation in collaboration with creative leads to investigate and interview influencers for ZEUS Network projects and reported findings of strategy to leadership.• Partnered staff in research, pre-production, in-field production, and post-production of both short and long-form original digital content with over 5M YouTube views.• Acted as fashion costume designer and stylist for all production projects under King Bach.

• Supported execution of projects developed by Bach Enterprises under the leadership of the CEO and King Bach• Supported staff in research, pre-production, in-field production, and post-production of both short and long-form original digital content with over 5 million YouTube views• Worked with creative leads to research, book talent and produce upcoming projects for ZEUS Network• Completed SAG-AFTRA paperwork for qualifying ZEUS Network projects and talent• Costume designed wardrobe for cast of Bach Enterprise and ZEUS Network productions