Cherise J. Email & Phone Number

Los Angeles, CA, US

Hollywood, California, US

Los Angeles, California, US

New York, New York, US

• Utilized WMG Tableau database to analyze target audience for growth and creation of brand and influencer marketing moments leading to a 37% increase in YouTube viewership.
• Investigated and interviewed an average of 48 influencers each quarter aimed at target audience determined by analyzing data from WMG Tableau and Opus.
• Mastered social media analytics using third-party tools such as Neilson's Commspoint resulting in an increase of UPROXX's TikTok audience growth from 0 to over 1.2 Million and increased overall revenue of UPROXX.
• Utilized Opus to discover music influencers to be interviewed and reported findings to leadership and key stakeholders in a timely manner.
• Orchestrated over 100 digital content seeding and product placement moments to energize campaigns for original program UPROXX Sessions each year.
• Established UPROXX Music's best practices and strategy to ensure a cohesive employment of assets, voice, energy, copy, brand colors and overall aesthetic in fashion.

Hollywood, California, US

Culver City, California, US

• A catalyst to day-to-day social publishing in the defined voice and tone of @Uproxx/@UproxxMusic accounts.
• Strategizes the dissemination of long and short-lead products across Twitter and Instagram.
• Crafts graphics and short-form video content for @Uproxx/@UproxxMusic social channels.
• Demonstrates news judgment to curate, prioritize, and publish posts that are consistent with Uproxx.com.
• Leverage trending moments on social regularly to drive audience growth and create brand moments.
• Execute branded programs on Instagram working closely with marketing team.

Los Angeles, US

• Utilized social media tools such as Facebook (Meta) Creator Studio, X (Twitter Media Studio), Later and Sprout Social for content scheduling, analytics, problem solving and collaboration.
• Optimized best content by monitoring SEO and engagement analytics creating efficiencies in an increased brand awareness and energy.
• Acquired and maintained relationships with industry stakeholders for intelligence on music, pop culture and fashion industry happenings for over 50-100 potential breaking news reports each month.
• Operated electronic equipment to document over 50 influencer talent interviews for potential distribution to target audience on social media each quarter.
• Conducted research on over 100 potential influencer talent for on-camera original content and reporting for visualized entertainment results to target audience each month.

Los Angeles, US

• Write and edit multiple stories while under a tight deadline.
• Gather and monitor late breaking news happening in Hip Hop culture.
• Create added value to news articles with unique quotes and/or facts.
• Acquisition, maintenance, and use of contacts and relationships to report on breaking news.
• Listen to and review new Hip Hop albums.
• Curate and manage weekly Spotify playlist.

• Collaborated in documentation of digital content development created by Andrew "King Bach" Bachelor.
• Utilized computer analytics to assist legal in strategic negotiations of brand contracts for influencers with companies including Warner Bros., Trident and Netflix.
• Strategized in social media management and digital marketing of influencers with followers ranging from 1M to 18M.
• Prepared documentation in collaboration with creative leads to investigate and interview influencers for ZEUS Network projects and reported findings of strategy to leadership.
• Partnered staff in research, pre-production, in-field production, and post-production of both short and long-form original digital content with over 5M YouTube views.
• Acted as fashion costume designer and stylist for all production projects under King Bach.

• Supported execution of projects developed by Bach Enterprises under the leadership of the CEO and King Bach
• Supported staff in research, pre-production, in-field production, and post-production of both short and long-form original digital content with over 5 million YouTube views
• Worked with creative leads to research, book talent and produce upcoming projects for ZEUS Network
• Completed SAG-AFTRA paperwork for qualifying ZEUS Network projects and talent
• Costume designed wardrobe for cast of Bach Enterprise and ZEUS Network productions