Cherish Geter Email & Phone Number

Jacksonville, Fl, Us

Jacksonville, Florida, United States

At WJXT and WCWJ, I lead a team of talented, goal-driven sales professionals, focused on delivering exceptional results and navigating the evolving broadcast landscape with confidence. My role is all about building a culture of innovation, efficiency, and collaboration—developing strategies that not only meet the needs of today but prepare us for the future of media.Here, I’m responsible for:-Inspiring and curating a team with a winning mindset, aligning our strengths to drive both traditional and digital revenue growth.-Developing streamlined processes, efficient forecasting, and go-to-market strategies to maximize advertiser value and create sustainable growth.-Leading our team to stay ahead of industry trends, including leveraging new technologies like ATSC 3.0, to ensure we're positioned as a top choice for advertisers in the market.In previous roles, I’ve driven significant growth and exceeded sales goals through targeted initiatives and a commitment to elevating my team’s potential. I’m excited to build on that momentum here in Market #41, where we’re embracing change and achieving new milestones every day.

Augusta, Georgia, United States

As the Director of Sales at WJBF-TV, I am a results-driven leader responsible for spearheading strategic sales initiatives and driving revenue growth in a dynamic and evolving broadcast television landscape. With a keen focus on adapting to the ever-changing industry landscape, my role revolves around preparing my sales team to excel in the future of broadcast television, particularly with the advent of technologies like ATSC 3.0.I've been fortunate to hit the ground running since my transition into the DOS role with the following accomplishments: -Successfully transitioned into the Director of Sales (DOS) role in Q3 2023.-Achieved a 5% Year-Over-Year (YOY) growth in Q3 local revenue budget and a 9% YOY growth in Q4 local revenue budget.-Spearheaded an 8-week head start sales initiative in 2023, resulting in a remarkable 22% increase in Q1 local revenue compared to the previous year.-Secured 25% of the annual budget before the start of 2024 through the successful sales initiative.-Led the team to exceed the Q3 New Local Direct budget by 13%, Q4 New Local Direct budget by 5%, and Q1 2024 New Local Direct budget by an impressive 35%.-Achieved a 9% YOY growth in Q3 digital budget, a 29% YOY growth in Q4 digital budget, and a 15% YOY growth in Q1 '24 digital budget.

Augusta, Georgia, United States

Seasoned sales leader with a proven track record in cultivating and leading high-performing sales teams to surpass revenue objectives through the implementation of strategic marketing solutions. In my hybrid management capacity, I harnessed the impact of broadcast television for both high and mid-journey campaign strategies, seamlessly integrating digital media to broaden consumer outreach. This approach not only efficiently targets key audiences but also propels consumers through the purchase loop, delivering measurable results that positively influence the client/agency relationship.In my hybrid role, I achieved notable accomplishments that underscore my commitment to driving revenue growth and enhancing operational efficiency:- Successfully increased Digital revenue by an impressive 19% over the prior year, showcasing a mastery of leveraging digital platforms for enhanced client outcomes.-Spearheaded a remarkable 38% growth in New Local direct revenue compared to the previous year, highlighting a proactive approach in identifying and capitalizing on new business opportunities.-Implemented a comprehensive restructuring of the team's revenue forecasting protocol and weekly activity tracking. This initiative significantly elevated forecasting accuracy and enhanced prospecting efficiency, contributing to more informed decision-making.-Pioneered the creation of dedicated cold-calling teams designed to support Account Executives in their prospecting activities. This innovative approach has proven instrumental in boosting prospecting effectiveness, ensuring a robust pipeline of opportunities.These accomplishments underscore my dynamic leadership in driving both revenue growth and operational excellence, positioning the sales team for sustained success in the ever-evolving broadcast and digital landscape.

Augusta, Georgia Area

Strategic marketer responsible for the digital revenue growth from both core (WJBF.com), and extended digital inventory at the ABC television affiliate in the Augusta-Aiken market. I empower Account Executives to create integrated campaign strategies that help their advertisers reach potential consumers at multiple touch-points within the purchase loop, ultimately leading to meaningful conversions. Together we create data-driven campaigns that significantly impact our clients' bottom line, and that are optimized based on transparent attribution models. My performance at WJBF has been accompanied by the following successes:-Consecutively exceeded annual revenue quota since 2019 after inheriting a six figure deficit.-Increased digital revenue by 10% YOY 2019 , 19% YOY 2020, and 33% YOY 2021 -Exceeded revenue goals in 2020 despite pandemic challenges and was a top performer in the company-Exceeded revenue goals in 2021 by 23%-Completely restructured the organizations go-to -market strategy increasing retention efforts to over 95%- Trained and Developed 5 IAB certified digital marketers during my tenure- Strategically created a re-brand committee to create an in-house agency brand known as Six Media Marketing w/ new brand assets and a digital presence. https://www.sixmediamarketing.com/ -Developed the stations first regional Digital News Network with partnering digital outlets.-Graduated from the Leadership Augusta program as my stations representative in 2020.

Greater Atlanta Area

Media consultant with repeated success closing and managing small business accounts. I took an ownership role in building clients’ businesses, introducing fresh, new strategies and cross-channel marketing opportunities. Delivered TV, digital and social media campaigns from concept through execution.Employing my skills at the nation's #1 rated station was synonomous to attaining a master's degree in broadcast television and digital marketing, offering a profound educational experience. Additionally, I had the privilege of acquiring my IAB certification during my tenure, enriching my strategic knowledge and deepening my understanding of the digital ecosystem.

Augusta, Georgia Area

Accomplished AE for leading advertising agencies offering integrated project experience in television and digital media. Adept in pitching new accounts, discerning project requirements and communicating client needs to creative teams. Build executive-level relationships and manage the daily work flow of concurrent projects to ensure deliverables are completed on time, on budget and on strategy.Throughout my tenure, I assumed responsibility for one of the station's largest agency accounts and successfully increased the revenue share by over 25%. This accomplishment played a pivotal role in propelling my career advancement from market #112 to market #9.

Bachelor’S Degree, Communication And Media Studies

Activities and Societies: Alpha Kappa Alpha Sorority Inc. FYE Mentor (First Year Experience) JAB (Jaguar Activities Board) Order of Omega.

Master’S Degree, Philosophy And Religious Studies

Research Thesis (Mysticism of the Film Experience: A Hegelian Aesthetic Toward Film)