Cheri Simonet Email & Phone Number

Green Bay, Wisconsin, Us

• Professionally represent Packerland Websites in all facets of work• Responsible for business development locally and nationally to include major and small business partners, nonprofits and municipalities• Facilitate search engine optimization (SEO) for business partners to maximize their website ROI• Collaborate with development team to determine the best solutions for business partners• Assist business partners with website layout, design and development working closely with team of website developers• Marketing and sales data analysis to determine profitability and maximize market revenue opportunities • Qualify prospective leads; conduct assessments and prepare proposals based on client needs • Negotiate and close key website development contracts• Account management of nonprofits, municipalities, major and small business corporate clientele• Represent Packerland Websites at events and business/networking meetings• Build professional skills & knowledge via industry workshops, research, and publications

Hazard, Ky, Us

• Promote the church’s mission and work in the community• Develop all internal and external communications• Implement branding, awareness and communications strategies• Manage and further develop the church's digital assets including social media, website, newsletter and all email marketing efforts• Assist in the production of live and virtual services and events.• Facilitate communications with off- and online media outlets

Chicago, Illinois, Us

• Provide media relations for Association and fill role as media contact or all chapter events and initiatives• Develop and maintain current listing of media contacts throughout the region; write and disseminate press updates news releases and feature materials• Design, develop and implement communications and public relations to build awareness of the organization’s mission, programs and achievements across the Chapter territory• Manage chapter social networking sites• Manage marketing and planning of events around Alzheimer’s and Brain Awareness Month and National Alzheimer’s Awareness Month/Caregiver Awareness Month• Manage and track paid and donated media impressions, including website and social networking statistics• Collaborate with executive director and development staff to forge marketing partnerships for events• Participate in development of strategic initiatives and assist with identifying and cultivating potential sponsors• Manage determined projects with volunteers• Assist marketing staff with content for the Association social networking sites

Content and Social Media Marketing / Communications / Public Relations Identify audiences, analyze competitors and develop buyer personas across all digital and traditional media channels Create marketing /communications plan and manage editorial calendars  Prepare content strategy and structure content; create, edit, proofread and publish press releases, newsletter and blog content Develop and execute content curation strategies across all digital assets Budget and implement content marketing tools, maximize onsite and offsite SEO strategies Analyze, monitor and forecast content performance utilizing various marketing automation reporting toolsSEO SEO tools include Omniture/Adobe Analytics, Google Analytic, Hoot Suite, Act-On, Hub Spot- Certification & knowledge of several marketing automation and reporting, data analytic tools Analyze, review and implement website changes to maximize website traffic and improve page rank within major search engines Problem solve, prioritize and develop relevant, quality and engaging website and social media content Manage KPI’s utilizing web analytic reporting tools and dashboards, keyword research and gap analysis Test and implement website layouts and advertising for white hat search engine optimization Optimize internal and external links developing link building strategies and campaigns Website developer oversite; knowledge of various programming languagesEmail Marketing Identify target audience and grow email list; develop personalization strategy based on buyer personas Design and implement direct email marketing campaigns to promote products and services Create, edit and proofread emails ensuring mobile-friendly email templates Manage lead generation, data analysis and reporting tools; develop list segmentation Track and analyze direct and interactive marketing campaign performance

Scope of Services - Agency / Business Direct:• Digital strategic planning• Email Marketing• Digital channel cost analysis - market comparison• Multi-Media investment coordination• Creative guidance• Behavioral targeting• Launch, monitor and analyze website performance• Monitor KPI and campaign pacing• Intra - and post-campaign performance measurements• Web traffic analysisPublisher Scope:• Digital media sales training / workshops• Multi-media campaign development• Campaign performance training• Digital portfolio advancement• Ad operations analytics• Media platform improvement• Site optimization strategic planning• Behavioral targeting / website analyticsd.Mark Consulting established partnerships can assist:• Content Management• Terrestrial Media Sales Training• Website Development

Summary: The Internet Sales Director position was introduced on my arrival. In the newly established role I was tasked with facilitating:• Product development and content management of internet initiatives • Business development and strategic planning; implementation; generate increased site traffic and revenue opportunities• e-Business multi-media marketing material development to include broadcast, internet and print• e-Business sales management; train, oversight and support 10-person sales efforts; achieve online revenue objectives• Annual budget input and e-Business sales plan development• Oversight of merging wluk.com legacy site in preparation for fox11online.com launch• In conjunction with Digital Media Director, content management system strategic planning for newsroom staff; best practice development for web producers and daily on-air Web Watch series• Ad operations; creative guidelines, best practices; web development collaboration GoodDayWisconsin.com, NEWisconsinMoms.com, political microsite, UGC/social networking microsites • Content management Special Sections, Football Challenge, Family Night Jersey Give Away, Jeopardy gaming, Holiday Guide• SEO, site analytics; track performance; direct improvements accordingly• Ongoing development, maintenance of inventory management procedures• National resource for Fox Interactive Media as consultant for other newly deployed MyFox sitesSkills/Qualifications: e-Business, Multi-Media, Marketing Concepts, Positioning, Financial Planning and Strategy, Project Management, Communications, Strategic Sales Planning, Competitive Analysis, Campaign Development, Market Analysis, Client Relationships, Creative Services

Summary: The Online Sales Manager position was introduced in July, 2006. In the newly established role I was tasked to: • Formulate strategies; implementation of functions that support & increase all online revenue relating to 25-person retail and classified sales team• Define revenue generating strategies with retail sales managers• Annual budget input; online sales plan development• Needs assessment; formulate, implement sales training; pre/post call sales coaching• Maximize online sales development activities• Set sales goals, objectives; monitor achievement; track sales unit revenues; review allocations; confirm monthly billing accuracy• Develop, implement inventory management; process management procedure; best practices - thereafter adopted by all 10 Gannett Wisconsin Newspapers• Content management of special sections; Holiday Guide; facilitate creative design, section development; web developer oversight• packersnews.com portal inventory management; access 10 Gannett Wisconsin sitesSkills/Qualifications: e-Business, Multi-Media, Marketing Concepts, Positioning, Financial Planning and Strategy, Project Management, Communications, Strategic Sales Planning, Competitive Analysis, Campaign Development, Market Analysis, Client Relationships, Creative Services

Summary: Accomplish business development activities by researching and developing marketing opportunities and plans; implement sales goals / objectives as it relates to daily newsprint, full color glossy periodic publications, tabloid special sections, online services Account Executive Functions:• Planning, coordination of Goodwill of NE Wisconsin's 2004 premier "Sack It" program; subsequent oversight 2005, 2006• Contributing writer "Business Showcase" special section; planning, product creative development; marketing material development; sales product roll out; production; distribution• Achieve marketing and sales operational objectives by preparing and completing action plans; Fox Valley Territory• Meet marketing and sales financial objectives by forecasting requirements• Analyze trends and results; establish pricing strategies; monitor competition• Accomplish marketing and sales objectives by planning, developing, implementing field sales action plan• Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecast projected business; establish targeted market share• Sustain client relations with key accounts by making periodic visits; explore specific needs; anticipate new opportunities; prospect activities for new business development• Provide information by collecting, analyzing, and summarizing data and trends• Update job knowledge by participating in educational opportunities; reading professional publications; maintain personal networks; participate in professional organizations• Accomplish marketing and organization mission by completing related results as neededSkills/Qualifications: Marketing Concepts, Positioning, Financial Planning and Strategy, Territory Management, Sales Planning, Competitive Analysis, Campaign Development, Client Relationships, Creative Services

Summary: Technology Consulting Corporation established in 1976 as an Information Technology Service Provider; corporate location Milwaukee with satellite offices in Madison, Chicago and Green Bay. As a result of my sales efforts GB branch consistently achieved 26% overall corporate revenue, exceeding Madison and Chicago's individual contribution. Unable to weather the post 911 technology bubble, GB branch closed April 2004; Milwaukee corporate office subsequent closure, 2005. As exclusive Business Development Manager for the GB Professional Services Division, my role facilitated: • Business Development of NE Wisconsin Territory• Account management of 4 business models tailored to meet client objectives: e-Business Development, Network Technical Solutions, Mainframe/Midrange Professional Services, Permanent Placement• Initiation/proposal response; contract procurement• YOY revenue growth averaged 30%• New business development accounted for 62% overall branch revenue• Cost cutting recommendations, conjunction sales growth accomplished 20% increased branch profitability• Marketing material design, development; website design, development creative collaboration• Multi-technology design, development, platform, application knowledge• Technical Recruiter collaborative management 20+ Technical Consultants; screening; execute employment contracts; workflow and performance monitoring; future job placement recommendations; performance evaluations; career advancementSkills/Qualifications: Technology Solutions Needs Assessment, Sales Planning, Positioning, Business Development, Planning and Strategy, Territory Management, Competitive Analysis, Client Relationships