This position has been about training-up a new marketing team, re-facing our company (previously McNett), creating global brand standards, redefining events, updating content, growing e-commerce, and launching campaigns for our new Adventure Tools. I work closely with the VP of Brand, Sales Directors, and the Design Director to strategize, ideate and execute the future vision of our brand, products, and culture. As a member of the Management Team, I track financials, set e-commerce goals, report KPIs, and mentor future leaders. I also sit on the Non-Profit Committee, developed a Volunteer Program for employees, and lead our cause marketing initiatives.

Work with marketing, sales, product development, production, and operations to launch products, achieve sales goals, and execute strategic initiatives. Create B2B and B2C Marketing, Advertising and PR plans to launch new brands and reach new markets. Oversee and execute multiple rebrands, packaging updates, international packaging projects, tradeshows, consumer events, and online campaigns to help build brands and increase sales. Manage charitable relationships and donation allocation to North Cascades Institute and Hunting With Heroes, two non-profit organizations in the Pacific Northwest.

Launched social for McNett’s five brands on Facebook, Twitter, Instagram, Pinterest and YouTube, as appropriate. I researched the industries and created content that was engaging and useful to those community members. Two of my largest contributions while in this position were keeping the consumer top-of-mind at an organization that is trade-centric, and producing our series of 60-second product training and how-to videos.

Advertising Account Executive for McDonald’s Franchise Restaurants throughout Oregon and Southwest Washington.- Planned regional advertising and promotions to achieve goals, test new products, and align with National plans. - Oversaw advertising, merchandising, data analysis, budgets, sponsorships, events, and client presentations. - Generated ideas for sales, PR, new products, POP, contests, and community involvement.

Leadership position managing Haggen + TOP advertising campaigns and in-store promotions. - Worked with Agency partners and Haggen Executives, Managers, Buyers and Customers to share Haggen and TOP stories via TV, radio, OOH, print, direct mail, email, digital and in-store advertising.- Explored emerging digital, mobile and social media opportunities in a time when Twitter was new and Blackberry was the "smart" phone.- Participated in Haggen’s weekly and quarterly planning meetings; brought creative thinking to the Marketing team with ideas for in-store signage, contests, displays, shelf tags, and mic ads.Launched exciting, new advertising campaigns, including:- More Ways to Save, a price/value campaign for Haggen during the 2008 economic downturn. We selected real customers and employees to tell stories of quality, while leveraging the weekly flyer to show value. I led the production and execution of this campaign on TV, radio, print, OOH, direct mail, and in-store.- Tough on Prices, a campaign for TOP Stores to be positioned as a price leader during the 2008 economic downturn. We leveraged stories from real customers, market basket comparisons, and weekly sales to communicate low prices on TV, radio, OOH, print, direct mail, and in-store.- TOP Connection, a campaign launching TOP’s new loyalty card giving customers exclusive discounts, benefits, and perks. We targetted existing customers via weekly flyers, direct mail, and in-store signage, mic ads, shelf tags, and displays.

Lead position at a Bellingham Marketing Agency to execute a variety of advertising campaigns, collateral, and design projects for local clients.- Key duties included developing marketing strategies, planning and buying media, presenting creative, and communicating with clients.- Worked on clients in a variety of industries, including Health/Fitness, Casino/Entertainment, Professional Services and Banking.

Worked closely with TGI Friday’s Marketing and Research departments to execute 18 major campaigns, manage the $80 million annual budget, and explore new marketing opportunities. - Was the primary contact for the client and internal teams; supervised Assistant AEs in billing, competitive analysis, and industry research. - Led major design projects including a cover-to-cover menu redesign, gift card redesign, and 12+ in-store campaigns. Oversaw production from start to finish, including creative, photoshoots, RFPs, proofing, and printing.- Co-managed National TV, radio, and digital campaigns. Each TV spot involved managing a production budget up to $1.2 million, interpreting 12+ person focus groups, and coordinating 30-50 agency team members. - Oversaw various digital projects, including a homepage redesign, microsites, banner ads, homepage takeovers, and email blasts.

Responsible for account maintenance, media approvals, billing, and overall management for nine of Hyundai’s top twenty western markets. Produced monthly schedules and flowcharts for clients and vendors.