Cheri Wright Email & Phone Number

Colorado, United States

-Developed growth strategies and execution plans to support a revenue pipeline across multiple B2B and B2C channels-Led the marketing and creative team in communication, lead generation, advertising, trade shows, new product development, product launches, digital marketing, and collateral creation-Created processes for roadmap management, short and.

• Lead the Home Environment business Marketing, Product and Brand Management, including air purification (Honeywell, Febreze and Braun) and seasonal portable categories (Honeywell portable fans and electric heaters).
• Lead consumer-centric innovation to bring new products, features and designs to the global market, ensuring effective commercialization and ROI. Partner with R&D, Industrial Design, Engineering and Creative to ideate.
• Lead consumer-centric innovation to bring new products, features and designs to the global market, ensuring effective commercialization and ROI. Partner with R&D, Industrial Design, Engineering and Creative to ideate.
• Responsible for Home Environment business P&L, achieving sales & margin targets.
• Responsible for consumer direct and retailer market development, budget management, pricing strategy, consumer research, public relations, merchandising (POP, packaging, displays), traditional and digital advertising.
• Develop long range strategic plans and annual 3-year business plans.

• Responsible for all aspects of marketing and product development for the Helen of Troy air purification and portable fan business, including managing and developing the product portfolio, traditional print and digital.
• Developed digital… Show more
• Developed digital marketing content and tools, including web site development, app development, e-mail campaigns, social media and SEO/SEM initiatives.
• Oversight of Consumer Relations Department, responsible for providing exceptional customer service to all North American consumers for all healthcare, home environment and water filtration products for our full.
• Developed and launched a full line of air purification and fan products that had substantial commercial success, including the Honeywell QuietSet portable fans and the Honeywell AirGenius and Doctor's Choice air.
• Managed Honeywell licensor relationship and approvals.

Boston, NYC, Washington D.C.

• Analyzed and improved workflow processes, evaluating technology needs, and helping clients implement strategic recommendations. Developed and administered training programs and managed and coached consulting staff on.
• Developed an IT integration strategy report for the United States Congress on behalf of the Mayor of the District of Columbia.
• Created standardized processes, procedures and related functional tools for new centralized service centers for a $7.4 billion… Show more
• Created standardized processes, procedures and related functional tools for new centralized service centers for a $7.4 billion global insurance broker (Aon). Helped convert account management of 10,000 client accounts.

Oversight of corporate sales support including order processing and customer service, leading 150 associates in two North American Service Centers (Dallas and Toronto).

• Marketing Manager, Laundry and Cooking Products Project Manager, High Efficiency Washer/DryerDistrict Sales Manager Account Manager, OEM & Private Label Sales
• Led the U.S. product development, start-up manufacturing and marketing launch of the industry’s new-to-market HE (High Efficiency/Front Load) washer and companion dryer. Acted as the company spokesperson for PR and.
• Directed pricing, merchandising and promotional activity… Show more Marketing Manager, Laundry and Cooking Products Project Manager, High Efficiency Washer/DryerDistrict Sales Manager Account Manager, OEM & Private.
• Directed pricing, merchandising and promotional activity for Tappan and Frigidaire brands of Built-in Cooking Products.
• Partnered with external organizations in joint promotional activities and product development (Lever Brothers, Procter & Gamble, Department of Energy and Pacific Gas & Electric). Resulted in the development of special.
• Established a new manufacturing facility within the existing plant structure with the procurement of new press equipment and production assembly cells/line. Directly involved in the procurement of parts and components.