- Develop and execute business strategies for assigned division to maximise sales opportunities with brands and stores. - Develop financial projections for assigned brands and counties and analyse operational reports to ensure goals and budgets are met. - Drive sales and profitability of the Brand while managing sales, marketing, Ecommerce and operations function. - Evaluating Brand’s performance by county and create strategic plans for growth and development. - Lead localised pricing strategy and competitor insights and implement appropriate change that fits to maximise sales and increase local market share. - Manage inventory levels between aged and current stocks at a healthy level and maximise sell through across assigned brands and country. - Manage and review assortment of products for each brand by country with my regional buyers. - Collaborating with other department to ensure brand consistency. - Manage and maintaining a positive working relationship with the brand principal. - Responsible for Ecommerce buy assortment, sales revenue, margins and stocks holding.

- Develop and implement Brand strategies to maximise sales opportunities. - Develop financial projections and analyse operational reports to ensure goals are met. - Drive sales and profitability of the Brand and manage sales, marketing and operations. - Evaluating the brand performance and create strategic plans for growth and development. - Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase market share. - Managed inventory level between aged and current stocks by implementing certain clearance strategy that fits. - Regularly conduct market research to identify new trends and opportunities that suits our market by providing qualitative feedback on a regular basis. - Analyse sales data to identify area for improvement through promotional or marketing strategies that fits the brand guidelines.

- Participate in the master selection in Regional during the buying process. - Manage the purchasing of products for all region while control the broadness and depth of the buy with the right merchandising mix. - Maximising the commercial and business potential of the department through market research analysis of each country. - Analyse the size and colour performance for all market and category within the department. - Analyse, discuss and provide comment by country with Regional Merchandising Manager on strategy and buying assortment. - Develop promotional strategies to drive sales for your department by country. - Review inventory levels to stay within the acceptable range set by company. - Drive sales and maintain se through and margins set by Merchandising Manager for each department. - Conduct weekly store visits and review sales performance of your department by store level with inshore observations.

- Manage the purchasing for Singapore while control the broadness and depth of the buy with the right merchandise mix. - Maximising the commercial and business potential of my Department through market research analysis. - Analyse the colour and size performance for all category within my department. - Develop promotional strategies to drive sales and achieve targeted sell through. - Manage inventory levels within acceptable range set by the company and clear aged inventory through external clearance location. - Monitor shipment and flow in stocks according to the launch plan set by the brand. - Conduct weekly store visits to understand the needs of the different store location through our weekly sell through reports and inshore observations.