Cherlyn Tan Email & Phone Number

United States

Taiwan

• Achieved annual target of USD 5M in revenue through channel management, albeit global supply constraints.
• Planned new product launches in local market, including marketing strategies, product training, and customer-facing seminars.
• Worked strategically with our channels to maintain a good partnership and a clear understanding of market dynamics.
• Conducted deep market research and competitor analysis for product segmentation and price positioning.
• Collaborated with other product divisions to ensure system synergies and maximize the company’s revenue.
• Worked closely with Service and Product Teams to address product quality issues.

Singapore

• Achieved USD 2M sales target for self-manufactured and 30% growth in third-party vendor products.
• Experienced in new product launches, including organizing trade shows, and sales and end-user training.
• Conducted market and competitor analysis to ensure product competitiveness and achieved top market share.
• Developed go-to-market strategies, including collaterals, seminars, and promotions.
• Worked with Service and vendors to address product quality issues and regained customers’ confidence.
• Improved overall customer satisfaction and aftersales support through process improvements in cross-functional teams.

Singapore

• Oversaw the largest hospital account in Singapore.
• Achieved annual target of USD 1.5M.
• Organized trade shows for new product launches.
• Promoted and demonstrated the use of surgical instruments and implants to doctors and nurses.
• Led a team of customer service representatives and commanded excellent customer experience.
• Planned and attended day-to-day operations to ensure smooth procedures.

Singapore

• Responsible for the full company product portfolio, including laboratory equipment and consumables.
• Achieved average sales target of USD 800K in four consecutive years.
• Supported the Sales team as product champion for cold storage, biosafety, and remote monitoring products.
• Experienced in managing accounts from academic, research, biotech, hospitals and pharmaceutical sectors.