Cherlyn Vahnsiriruth Email & Phone Number

Bangkok, TH

Paris, Île-de-France, France

Bangkok City, Thailand

Bangkok Metropolitan Area, Thailand

Bangkok

• Define marketing strategies for brands on platform and drive new marketing innovations including omni channels implementation, new campaigns & mechanics, new product launches and oversee management of brands’ data and.
• Review brands’ digital marketing media plan and advise strategies based on best practices.
• Approve brands’ visibilities on platform by analyzing plans, barter offers and business objectives.
• Advise brands on online growth strategy, using customers data to identify new business opportunities, optimization of marketing budget, campaigns planning, and promotion mechanics.
• Manage brands’ synergies and communication across all media; PR, Facebook, Line, EDM, Onsite, Shop in shop and product pages. Monitor and evaluate communication’s effectiveness.
• Lead and mange Brands Barter’s Program; Winners selection & execution of the program.

Bangkok Metropolitan Area, Thailand

• Responsible for global brands’ growth strategy on platform. Manage and monitor sales vs targets, review marketing and commercial data, work with category teams on actions to reach targets.
• Develop strategic projects and manage relationships with key partners such as Samsung, L’Oreal, Unilever, P&G and key retailers like Tesco Lotus and Central Marketing Group.
• Oversee new brands launch on the platform such as Apple, Oppo, Clinique, M.A.C, and PTT. Advise commercial mechanics and marketing activities to ensure the success of the launch. Analyze and advise specific voucher.
• Responsible for the launch of “Official Stores” section on the platform (differentiating official brands’ products from the rest) manage execution and cross functions coordination.
• Identify team’s pain points and coordinate with multiple departments such as tech, business intelligence, operation and marketing to implement projects to increase team’s efficiency and productivity such as campaign.

Bangkok

• Responsible of driving sales growth of fashion category (Bags, Shoes, Apparel for Men, Women and Kids) by making strategic decisions on campaigns, marketing, pricing, branding and inventory management. Tripled the size.
• Coach, manage, give KPIs, directions and monitor performance of 8 team members; Senior Key Account Managers, Brands Account Manager, Sales Managers, and Junior Manager.
• Manage and design category campaigns to maximize conversion rate. Monitor customers’ behaviors and optimize campaigns based on data i.e. top searched key words, analyze traffic flows, identify mechanics that work for.
• Identify key growth opportunities through markets data, customer insights, reports and execute accordingly with sales and account management team.

• Build new category from the beginning, both marketplace and retail, developing category’s short and long-term strategies. Driven category growth by 2500% within the first 2 months.
• Analyze product performance and utilize several marketing channels to increase sales particularly on mobile channel. Mobile traffic share grew to 40%, X3 items sold through mobile purchase.
• Manage warehouse inventory level by making sufficient forecasts and pricing decisions while maintaining profitable margins.

• Develop and launch marketplace model for fashion category accountable for 85% contribution within 6 months. Build up seller base which grew category revenue by 2500% in 12 months.
• Pitch and close deals with local and/or international brands such as Rip Curl, Nine West and Lee.
• Analyze data and work with top 20 key clients on their pricing strategies, assortment and promotions.
• Co-ordinate with multiple departments to resolve issues such as logistics and legal.
• Project Lead: Fashion & products photo shooting, online and offline partnerships i.e. building up SEO backlinks and offline magazine partnerships.

Blue Startups is a venture accelerator that aims to stimulate economic growth in Hawaii and create new business opportunities by providing promising entrepreneurs with key ingredients for success. It has a network of more than 50 mentors reaching from China and Japan to Silicon Valley.

Honolulu Hawaii

The premier investment network for seed-level private equity investors in Hawaii to share investment opportunities, expertise and due diligence. Hawaii Angels was founded by Robert Robinson Ph.D., a former Harvard Business School professor and nationally recognized expert on angel investing.

- Work closely Managing Director and senior analysts to conduct due diligence and business valuations. - Develop management tool to quantify, measure and monitor work in progress. - Design comprehensive company profile materials to pitch to clients.

- Manage a business club, (team of 10 people) to create strategic for projects aim to make positive social and economic impacts in local communities.- Lead team to Business Competition and won Enactus 2013 Regional Championship.- Partnered with "Make A Wish Foundation" and "Trump International Hotel" to host charity fashion show and launch of a business.

- Conducted due diligence on clients while working with international jurisdictions. - Assisted in drafting of legal memorandums and pleadings. - Managed the flow of confidential and sensitive legal documents.

- Oversee the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.- Setting team's KPIs and manage a team of 6 people to drive marketing activities.

Master, Business Administration

Bachelor, Business Communication

Activities and Societies: Class Vice President Head of Public Relation Division of BEC program