Brian Chernicky Email & Phone Number

Santa Cruz, California, United States

Reporting to the CEO, the Vice President of Marketing and Communications is responsible for overseeing the planning, budgeting, development and implementation of NIA’s marketing and communications functions.This role oversees all marketing and communications campaigns, across web development, design (online and print), content, advertising, branding, promotion, advertising, search engine optimization, public relations, and more - and manages associated staff and contractors.• Collaborate with all NIA teams to develop new strategies for the marketing of NIA services• Work with the Member and Broker Services Team to develop ideas and create content for all materials related to advertising, brand management and member and broker education about NIA products and services• Implement innovative and actionable initiatives in a fiscally responsible, operationally sustainable, and strategically effective manner• Develop and modify programs within NIA’s Customer Relationship Management (CRM) system that nurture leads and engage nonprofits, customers, and insurance brokers• Oversee the management of online marketing strategy and content for all NIA web properties, including search engine optimization and lead conversion • Guide the strategy, design, production, and delivery of physical and online marketing collateral, communications, and social media outreach• Transition and maintain all NIA online materials for maximum accessibility• Develop and manage the marketing budget• Assure that the work of employed and contract workers is in line with the mission and strategic vision• Prioritize work and resources across engagements based on short- and long-term needs• Analyze brand tracking, market trends, consumer need, and the competitive landscape• Develop and execute rapid response communication, as needed• Provide the CEO with regular statistical reports relative to communication and marketing targets• Present quarterly reporting to NIA staff and the NIA boards

Santa Cruz, California, United States

Santa Cruz, California, United States

Greater San Diego Area

• Website design, Search Engine Optimization (SEO), Internet marketing and ongoing content development that increased sales/lead conversion levels and website traffic by 2x-3x on average, with corresponding revenue increases for each client• Implemented email marketing campaigns that resulted in measured sales conversions of up to 10%• Helped multiple clients achieve Website accessibility (ADA) compliance, resulting in more equal user experience, reduced company liability, and further SEO benefits• Created and managed multiple high-performing/low-cost paid search/Pay-Per-Click (PPC) marketing campaigns, resulting in excellent ROI• Web strategy & project management that bought multiple processes for Wordpress & Elementor content development, SEO, and social media management into scheduled flows, saving time and providing regular results across time• Experience with multiple business models across multiple industry sectors: B2C, B2B, etc.

Encinitas, Ca

• Produced and released multiple apps for iOS

• Achieved 7 major pieces of press in first 3 months of employment, first major PR in company history• Received consistent national, industry and local market press by writing separate versions of releases and maintaining excellent contacts within each segment• Designed/redesigned web site pages with focused marketing messages, increasing sales for these products by approximately 35%• Increased conversion on direct e-mail campaigns by 42%

• Worked with UC staff, management, internal departments and partners to develop and market UC outreach efforts via web tool to manage and track student progress toward college• Successfully approached and partnered with many non-profit and independent student organizations, resulting in several co-branded outreach websites for high school students who want to find out more about attending college• Decreased support calls by 25% from creation and maintenance of multiple student and staff user manuals and guides• Increased development team efficiency by setting up, managing and maintaining bug report system for UC Gateways website

• Developed database-driven websites using ColdFusion, HTML, SQL, and MS Access• Maintained and developed sales, PR, and marketing outreach duties• Launched and developed over 30 websites• Taught marketing/outreach workshops to introduce prospective leads to ColdFusion development environment

• Improved search engine ranking and optimization / performance, increasing hits by 200%• Authored/edited/published regular email newsletter to over 90,000 newsletter subscribers• Created and implemented strategies which successfully increased customer response rates from 2% to 13% for direct marketing campaigns• Organized trade show partnerships under aggressive schedule demand• Authored press releases and technical articles that were consistently published in trade journals and websites, resulting in new sales and business partnerships.