Alexander Chernyshev Email and Phone Number

• Go-To-Market strategy development and B2B products management (logistics - LTL, FTL, air, customs clearance);• Full product development cycle - from Lean Canvas, CustDev, CJM, and MVP hypothesis testing to scaling up to the federal level;• Product backlog management;• Cross-functional teams management (IT, marketing, analytics, logistics, and legal service);• Financial and economic planning, budgeting, P&L review, and financial modeling;• Customer profile behavior analysis, product line compliance with market conditions, and revenue growth models development;• Matrix KPIs development;• Participation in the formation of Product Factory business processes.

• Development and implementation of the company's strategy in the following areas: production equipment and technologies, finance, marketing, sales, new product development, personnel;• Optimization of business processes and development of regulations;• Foreign affairs (Europe, China, Pakistan), consulates, Ministries of Commerce, military attaches;• Project management of a new production site for the relocation of the main production (construction, repair, equipment park);• ROI analysis of investment projects;• Raising of preferential loans, state support and business subsidies;• R&D process management;• Go-to-Market strategy development;• New products launch;• OEM projects management;• Brand management;• Search and training of personnel, development of motivation systems and KPIs, participation in the formation of scripts;• Differentiation strategy (USP formation, SWOT analysis);• Analysis of customs statistics and foreign markets.Achievements:• Gross profit growth by 17%;• CF growth by 43% (with a total average decline in the industry by 30% over the past 3 years);• New customers: 80+;• Receiving preferential loans from RCI;• 5 new products have been developed and 2 new business lines have been launched;• Bringing to market a revolutionary product for the industry (know-how);• Successful launch of the R&D site in production;• The equipment fleet in the Russian Federation has been increased according to the development strategy, construction work on the new production site is in the final stage;• Launch of production in China (OEM project combining 9 productions).Brands and products:• https://kursrus.ru• http://jokerkurs.ru• https://www.riogun.ru• https://angryball.ru

• Management of operational and commercial activities (procurement, warehouse, product and pricing policy, marketing);• Managing sales of product groups (plywood, bent plywood products - latoflex, charcoal, fuel briquettes, timber);• Strategy development and KPI formation;• Optimization of business processes and development of regulations;• Formation of the commercial unit budget and control of its execution;• Participation in preparation and audit of management reports;• Analysis of the market;• Interaction with key partners;• Organization and control of the customer service process, control of terms and quality of orders, work with complaints.Achievements:• Gross profit growth +66%;• Net profit growth +167%;• The growth of sales in value terms + 44%;• Access to new export markets;

• Management of commercial activity of the company (production and sales of functional and decorative interior items made of artificial stone), business start-up;• Management of the company's personnel (9 subordinaries);• Business planning, development and implementation of the company's development strategy;• Organization and control of the customer service process, control of terms and quality of orders, work with complaints;• Building relationships with partners of the company, negotiations, conclusion of agreements and contracts;• Formation of price and assortment policy;• Building and optimization of business processes of sales, production, supply, logistics;• Marketing analysis and products promotion;• Financial planning, budgeting.Achievements:• The business was successfully launched;• The company's profitability was ensured at the level of 45%.

The Second World Largest Producer of Electrical Heating Systems.• Management of sales department (30 subordinaries in the Moscow head office, branches in the regions of the Russian Federation, as well as in the representative offices in Germany and China);• Product management;• Strategic planning of sales and marketing promotion;• Development and implementation of regulations, procedures of the unit;• Building relationships with key customers, negotiations, contracts;• The development of cooperation with key strategic suppliers for top revenue-generating products and components;• Participation in the development of assortment and pricing policy of the company, development and market launch of new products. sales promotion activities;• Budgeting.Achievements:• The annual growth of the company's total turnover was ensured by an average of 25%, while maintaining a stable level of profitability (30%);• 15 new products were introduced to the market every year;• The company's online store was launched, which allowed to increase the volume of total turnover by 12%.

• Operational management of the company's retail chain stores (sales of clothing, footwear and equipment for skiing);• Strategic planning of business development, formation of assortment, price policy;• Personnel management of shops (7 subordinaries) - selection, training, motivation of personnel;• The development of the wholesale business - build relationships with key clients, negotiations, contracts;• Network development, new stores launch;• Development and implementation of marketing strategy for business promotion, launch of own new brand of ski equipment;• Building business processes of logistics, management accounting in stores;• Budgeting.Achievements :3 stores of the company were launched, the total monthly turnover of the business was brought to the level of 2-2.5 million RUR per month from zero indicators. Ensuring the level of business profitability at the level of 15-20%.

Organization and control of authorized candy Group service centers in Russia and CIS, organization of spare parts distribution.