What do we offer?1. User-Generated Content (UGC)2. Influencer Campaigns3. Brand ConsultationThankful for the opportunities to work with more than 20 happy clients including Robinsons, Montigo, Susty Foods, Circles.life, Werk SG, Hugosave and more! Work with me at cherrellng@gmail.com

Strategy Development:- Develop and execute a comprehensive social media strategy aligned with our business objectives and target audience.- Identify key performance indicators (KPIs) and metrics to track the success of our social media initiatives.- Stay updated on industry trends, emerging platforms, and best practices to inform strategy development.Content Creation and Community Management:- Create high-quality, engaging content for various social media platforms, including but not limited to, Facebook, Instagram and LinkedIn.- Monitor social media channels for mentions, comments, and messages, responding promptly and appropriately.- Foster meaningful interactions with our audience by initiating conversations, answering inquiries, and addressing feedback or concerns.- Cultivate and nurture relationships with private service providers, mall parners, influencers, brand advocates, and industry partners to amplify our reach and impact.Paid Social/ Campaign Management:- Develop and execute a comprehensive paid social media strategy aligned with our business objectives and target audience.- Identify target audience segments and develop tailored messaging and creative assets for each segment.- Plan, launch, and optimize paid social media campaigns across platforms such as Facebook and Instagram.- Manage campaign budgets, bid strategies, and targeting parameters to maximize ROI and achieve campaign goals.- Use data-driven insights to identify opportunities for optimization and refinement of paid social media strategies.Collaborative eDM and Signage Marketing:- Create monthly Electronic Direct Mail (EDM) marketing and digital signages for 30 individual stakeholders/mall partners.- Create monthly HWE mailers to internal partners to amplify reach and impact/Miscellaneous:- Support corporate social media marketing/ design/ branding efforts as required.- Support corporate website edits.

Content Creation and Curation:- Produce and schedule compelling written, image, and video content for various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube- Create briefs and collaborate closely with in-house designer, Coaches and Clients and external agencies where necessary on photo and video shoots- Stay up to date on industry trends and emerging technologies to ensure content is current and relevant, ahead of the curve on social media- Monitor competitor activities to continuously improve our content.- Identify opportunities for growth and improvement within our social media presence and proactively implement strategic initiatives- Assist in the end-to-end creation of website updates, working closely with cross-functional teams to ensure content launch successCopywriting:- Writing, editing and optimising paid social media contentCommunity Management and Events:- Monitor and engage with our online community by responding to comments, reviews, and inbound inquiries promptly and professionally. Foster a positive online presence and brand reputation. - Plan and execute health and fitness events, in conjunction with like-minded organisations and stakeholders, to facilitate knowledge sharing and foster a welcoming and safe community environment amongst Clients- Evaluate event success based on attendance and satisfaction levels- Take initiative in identifying and forging long-term partnerships that will benefit Coaches and ClientsMarketing and sales:- Work directly with Co-founders, Sales and Operations, on projects related to external and internal marketing- Lead monthly internal promotions via email and Whatsapp marketing- Assist in marketing strategy development and driving paid content to ensure social calendars are aligned with business objectives

- Grew Tiktok account to 15.9K followers- Produced approximately 40 Tiktoks/ IG Reels- 8 of which garnered more than 100K organic views- Liaised with different stakeholders such as clients, brands and project management office to deliver optimum results for social media campaigns- Build confidence hosting street interviews

- Wrote seven articles (approx. 7500 words) - Produced seven TikToks that garnered 1000 views and above- Grew Tiktok account to 594 followers

- Summarised and edited articles for Instagram copies- Promoted the NTC Radar series, World Entrepreneurs Day and featured NTU Alumni

- Explained artist rationale- Highlighted connections between art pieces and advanced AR technology- Opening and closing of sales that totalled $8000 in a single day- Anticipated customer needs and provided high quality service to ensure satisfaction- Maintained a clean, organized inventory and space for artwork displays- Meticulously handled POS system transactions including credit, cash, exchanges, returns and refunds to ensure seamless and accurate cash flow

- Collected research material for Aesthetic theories- Succeeded in comparing Hannah Arendt and Immanuel Kant’s Philosophy- Consistent and accurate citation work- Conducted code and visual analysis of humanitarian appeal videos

- Designed outreach programmes for campus community to interact with the art exhibition- Collaborated with important stakeholders to construct and utilise exhibitions space- Spearheaded new compilation system for accession records- Conducted extensive research on artists: Allan Chan, Ang Ah Tee, Don Low, Henri Chen Ke Zhan and Greg Baker

- Responsible for the safety of the children aged three to five- Assisted teachers by ensuring classes run smoothly

- Prepared ingredients and handled food safely- Communicated and collaborated with the chefs and kitchen helpers